The Glimpse Group Accelerates Growth Potential With the Appointment of Immersive Technology Marketing Veteran James Watson as Chief Marketing Officer

Rhea-AI Summary

The Glimpse Group (NASDAQ: VRAR) announced the appointment of James Watson as Chief Marketing Officer. With over 20 years of marketing experience, Watson previously led marketing at Immerse and founded XRTech Marketing, focusing on XR companies. His role will involve driving Glimpse's central marketing strategy and managing brand communication. President Lyron Bentovim emphasized the need for Watson's expertise amid the company's growth, highlighting the evolving VR and AR sector. This marks a strategic move to strengthen leadership and enhance market positioning as enterprise VR and AR interest accelerates.

Positive

• Appointment of James Watson as CMO brings extensive marketing experience in the VR/AR sector.
• Fresh leadership expected to enhance Glimpse's marketing strategy and brand positioning.
• Watson's background with major companies in immersive technology strengthens Glimpse's market potential.

Negative

• Concerns about continuity in marketing leadership due to management changes.
• Experience gap with new CMO may lead to initial adjustments in strategy.

With more than 20 years of marketing experience, James Watson has spent the last 10 years developing award winning marketing programs across the VR & AR sectors with leading global companies

NEW YORK, NY / ACCESSWIRE / April 4, 2022 / The Glimpse Group, Inc. (NASDAQ:VRAR)(FSE:9DR) ("Glimpse or the "Company") a Virtual Reality ("VR") and Augmented Reality ("AR") platform company comprised of multiple VR and AR software & services companies, today announced the appointment of James Watson as its Chief Marketing Officer ("CMO").

Prior to joining Glimpse, James was the founder of XRTech Marketing, a strategic marketing consulting firm focused on helping XR companies align their products with market needs. Previously, he was the CMO of Immerse, where he helped grow its enterprise VR platform and establish a customer base including BP, DHL and Nestlé. His involvement with XR began at creative agency Imagination, where he established their immersive technology offering, developing VR and AR solutions for clients, including Shell and Major League Baseball. His early marketing career involved working for British Airways and Ogilvy, where he led digital marketing programs for clients including Cisco and Philips. James is a regular speaker at industry events, Co-chair of the VRAR Association and a member of the British Standards Institute (BSI) VR & AR Committee.

With his extensive experience in the marketing industry, James will drive Glimpse's central marketing strategy. He will manage all Glimpse brand and communication activity including content marketing, performance marketing, digital media and public relations. In addition, he will oversee each of Glimpse's subsidiary companies marketing strategies.

With his extensive experience in the marketing industry, James will drive Glimpse's central marketing strategy. He will manage all Glimpse brand and communication activity including content marketing, performance marketing, digital media and public relations. In addition, he will oversee each of Glimpse's subsidiary companies marketing strategies.

Link to Video: https://vimeo.com/667486472

"It's a great time to be joining Glimpse given the acceleration of interest and awareness of enterprise VR & AR solutions, there's huge potential across Glimpse to tap into this increased interest," said James Watson. "As CMO, my role will be to develop a strong positioning for Glimpse and a brand that really stands out in this rapidly developing market. I've spent the last 10 years developing marketing programs for the immersive technology sector, so it's terrifically exciting to take up this role with a market leader in this sector."

Lyron Bentovim, President and CEO of The Glimpse Group said: "With the continuing evolution of the immersive technologies industry and given the operating scale Glimpse has achieved in terms of revenues, employees, patents and subsidiary companies, we feel that this is the appropriate time to bolster our executive team with a marketing professional of James's experience and caliber. This is the second recent addition to our executive team, after Jeff Meisner joined us as CRO, and is indicative of both our historical and expected growth. We look forward to working with James to fully realize our marketing and branding potential."

About The Glimpse Group

The Glimpse Group (Nasdaq: VRAR) is a diversified Virtual and Augmented Reality platform company, comprised of multiple VR and AR software & services companies, and designed with the specific purpose of cultivating companies in the emerging VR/AR industry. Glimpse's unique business model simplifies challenges faced by VR/AR companies and creates a robust ecosystem, while simultaneously providing investors an opportunity to invest directly into the emerging VR/AR industry via a diversified platform. For more information on The Glimpse Group, please visit www.theglimpsegroup.com.

Safe Harbor Statement

This press release does not constitute an offer to sell or a solicitation of offers to buy any securities of any entity. This press release contains certain forward-looking statements based on our current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements in this release are based on information available to us as of the date hereof. Our actual results may differ materially from those stated or implied in such forward-looking statements, due to risks and uncertainties associated with our business. Forward-looking statements include statements regarding our expectations, beliefs, intentions or strategies regarding the future and can be identified by forward-looking words such as "anticipate," "believe," "view," "could," "estimate," "expect," "intend," "may," "should," and "would" or similar words. All forecasts are provided by management in this release are based on information available at this time and management expects that internal projections and expectations may change over time. In addition, the forecasts are entirely on management's best estimate of our future financial performance given our current contracts, current backlog of opportunities and conversations with new and existing customers about our products and services. We assume no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.

Glimpse Contact

Maydan Rothblum
CFO & COO
The Glimpse Group, Inc.
917-292-2685
maydan@theglimpsegroup.com

Investor Relations

Mark Schwalenberg, CFA
Director
MZ Group - North America
312-261-6430
Glimpse@mzgroup.us
www.mzgroup.us

SOURCE: The Glimpse Group, Inc.

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FAQ

Who is the new Chief Marketing Officer for Glimpse Group?

James Watson has been appointed as the Chief Marketing Officer of The Glimpse Group.

What is James Watson's background in marketing before joining Glimpse?

James Watson has over 20 years of marketing experience, previously served as CMO at Immerse, and founded XRTech Marketing.

What will be James Watson's responsibilities at Glimpse Group?

Watson will drive Glimpse's central marketing strategy, oversee brand communication, and manage marketing for subsidiary companies.

Why is the appointment of James Watson important for Glimpse Group?

His extensive experience is expected to enhance Glimpse's marketing and branding potential, especially as interest in VR and AR grows.

When was James Watson appointed as CMO of Glimpse Group?

James Watson was appointed as Chief Marketing Officer on April 4, 2022.