Pura Vida Bracelets Partners With Hectic Ltd. to Expand Distribution in Europe

Rhea-AI Summary

Pura Vida Bracelets expands its European market presence through a partnership with Hectic Ltd., which will manage sales and distribution for wholesale accounts across Europe. Co-Founder Paul Goodman expressed excitement about leveraging Hectic's extensive network, aiming to enhance brand visibility and customer engagement. Founded in 2010, Pura Vida has grown significantly and supports various charities, donating over $2 million since inception. This partnership presents new opportunities for growth in Europe following Pura Vida's acquisition by Vera Bradley in July 2019.

Positive

• Partnership with Hectic Ltd. enhances distribution in Europe.
• Expansion into European market leverages Hectic's extensive network.
• Pura Vida has a strong existing fan base in Europe.

Negative

• None.

LA JOLLA, Calif., June 02, 2020 (GLOBE NEWSWIRE) -- Pura Vida Bracelets (“Pura Vida”), the La Jolla, California-based digitally native jewelry and lifestyle accessories brand, today announced its partnership with European distributor Hectic Ltd. (“Hectic”).  Hectic will be responsible for the sales, marketing, and distribution of Pura Vida products for wholesale accounts throughout Europe.

Paul Goodman, Co-Founder of Pura Vida, noted, “Pura Vida already has an enthusiastic fan base throughout Europe, and we are extremely excited about our ability to further expand our business there and introduce even more customers to the Pura Vida lifestyle.  Hectic presents us an opportunity to take advantage of their extensive European network and expert knowledge of the marketplace.”

About Pura Vida

Pura Vida, based in La Jolla, California, is a rapidly growing, digitally native, and highly engaging lifestyle brand founded in 2010 by friends Paul Goodman and Griffin Thall.  Pura Vida has a differentiated and expanding offering of bracelets, jewelry, and other lifestyle accessories.  Pura Vida sells through the Pura Vida websites, www.puravidabracelets.com, www.puravidabracelets.eu, www.puravidabracelets.ca, and through the distribution of its products to wholesale retailers.

Today, hundreds of artisans can depend on steady income in positive working environments, thanks to the support of Pura Vida customers.  In addition, giving back is a core belief at Pura Vida and the impetus for the Pura Vida Charity Collection.  Since 2010, Pura Vida has partnered with over 175 different charities around the world and has donated more than $2.0 million to causes they believe in.

Pura Vida is headquartered in La Jolla, California.  Follow the brand @puravidabrac on Twitter or @puravidabracelets on Instagram.

Pura Vida was acquired by Vera Bradley, Inc. in July 2019.

About Hectic Ltd.

Founded in 2009 by Peter Caldwell and Myles Hutchins, Hectic Ltd. Specializes in establishing distribution throughout Europe for emerging brands including Arcade, Ciele, Deus, Firewire, Slowtide, and Stance. 

Vera Bradley Investors:
Julia Bentley, VP of Investor Relations and Communications
jbentley@verabradley.com
(260) 207-5116

FAQ

What is the recent partnership announced by Pura Vida Bracelets?

Pura Vida Bracelets announced a partnership with Hectic Ltd. for sales and distribution across Europe.

How does the partnership with Hectic Ltd. benefit Pura Vida Bracelets?

The partnership allows Pura Vida to leverage Hectic's extensive European network to expand its business and reach more customers.

When was Pura Vida Bracelets acquired by Vera Bradley?

Pura Vida Bracelets was acquired by Vera Bradley in July 2019.

How much has Pura Vida Bracelets donated to charities?

Pura Vida Bracelets has donated over $2 million to various charities since its founding.

What is Hectic Ltd. known for?

Hectic Ltd. specializes in establishing distribution channels for emerging brands throughout Europe.