Voya Financial teams up with Orion to launch new technology platform for financial professionals
Voya Financial (NYSE: VOYA) announced a collaboration with Orion to launch Voya WealthPath, a new technology platform for Voya Financial Advisors (VFA). The platform integrates holistic in-plan and retail advisory solutions, including financial planning and client relationship management tools. The new solution offers enhanced digital experiences, streamlined account opening processes, seamless data integration, and improved client interaction tracking. Voya WealthPath supports $31 billion in Retail Client Assets and aims to provide financial professionals with comprehensive tools to better manage their business and serve clients more efficiently.
Voya Financial (NYSE: VOYA) ha annunciato una collaborazione con Orion per lanciare Voya WealthPath, una nuova piattaforma tecnologica per i consulenti finanziari Voya (VFA). La piattaforma integra soluzioni di consulenza olistica in piano e al dettaglio, inclusi strumenti per la pianificazione finanziaria e la gestione delle relazioni con i clienti. La nuova soluzione offre esperienze digitali migliorate, processi di apertura conti semplificati, integrazione dei dati fluida e un tracciamento potenziato delle interazioni con i clienti. Voya WealthPath supporta 31 miliardi di dollari in attivi dei clienti retail e mira a fornire ai professionisti finanziari strumenti completi per gestire meglio la loro attività e servire i clienti in modo più efficiente.
Voya Financial (NYSE: VOYA) anunció una colaboración con Orion para lanzar Voya WealthPath, una nueva plataforma tecnológica para los asesores financieros de Voya (VFA). La plataforma integra soluciones de asesoramiento holístico tanto en-plan como al por menor, que incluyen herramientas de planificación financiera y gestión de relaciones con los clientes. La nueva solución ofrece experiencias digitales mejoradas, procesos de apertura de cuentas simplificados, integración de datos sin problemas y un seguimiento mejorado de las interacciones con los clientes. Voya WealthPath respalda 31 mil millones de dólares en activos de clientes minoristas y tiene como objetivo proporcionar a los profesionales financieros herramientas integrales para gestionar mejor su negocio y atender a los clientes de manera más eficiente.
Voya Financial (NYSE: VOYA)는 Orion과 협력하여 Voya Financial Advisors (VFA)를 위한 새로운 기술 플랫폼인 Voya WealthPath를 출시한다고 발표했습니다. 이 플랫폼은 포괄적인 인플랜 및 소매 자문 솔루션을 통합하며, 재무 계획 및 고객 관계 관리 도구를 포함합니다. 새로운 솔루션은 향상된 디지털 경험, 간소화된 계좌 개설 프로세스, 매끄러운 데이터 통합 및 개선된 고객 상호작용 추적을 제공합니다. Voya WealthPath는 310억 달러의 소매 고객 자산을 지원하며, 재무 전문가들이 비즈니스를 더 잘 관리하고 고객을 보다 효율적으로 서비스할 수 있도록 포괄적인 도구를 제공하는 것을 목표로 하고 있습니다.
Voya Financial (NYSE: VOYA) a annoncé une collaboration avec Orion pour lancer Voya WealthPath, une nouvelle plateforme technologique pour les conseillers financiers de Voya (VFA). La plateforme intègre des solutions de conseil holistiques en plan et de détail, y compris des outils de planification financière et de gestion des relations clients. La nouvelle solution offre des expériences digitales améliorées, des processus d'ouverture de compte simplifiés, une intégration des données fluide et un suivi amélioré des interactions avec les clients. Voya WealthPath prend en charge 31 milliards de dollars d'actifs clients de détail et vise à fournir aux professionnels financiers des outils complets pour mieux gérer leur activité et servir leurs clients plus efficacement.
Voya Financial (NYSE: VOYA) hat eine Zusammenarbeit mit Orion angekündigt, um Voya WealthPath zu lancieren, eine neue Technologieplattform für Voya Financial Advisors (VFA). Die Plattform integriert ganzheitliche Lösungen für Anlageberatung sowohl im Plan als auch im Einzelhandel, einschließlich Finanzplanung und Kundenbeziehungsmanagement-Tools. Die neue Lösung bietet verbesserte digitale Erfahrungen, optimierte Kontoeröffnungsprozesse, nahtlose Datenintegration und verbesserte Nachverfolgung von Kundeninteraktionen. Voya WealthPath unterstützt 31 Milliarden Dollar an Einzelhandelskundenvermögen und hat zum Ziel, Finanzprofis umfassende Werkzeuge an die Hand zu geben, um ihr Geschäft besser zu verwalten und Kunden effizienter zu betreuen.
- Partnership with Orion enhances technological capabilities and service offerings
- Platform integration streamlines operations and improves efficiency
- Manages significant retail client assets of $31 billion
- Expansion of service offerings could drive business growth
- None.
Insights
The launch of Voya WealthPath represents a strategic technological advancement in Voya's wealth management capabilities. The platform integration with Orion's wealthtech solutions significantly enhances operational efficiency and service delivery for Voya Financial Advisors. With
The platform's key differentiators include streamlined account opening processes, integrated data management and enhanced financial planning tools. These improvements should lead to increased advisor productivity and improved client retention rates. Most importantly, the ability to connect workplace and retail needs through a unified platform creates cross-selling opportunities and deeper client relationships.
This technology upgrade aligns with industry trends toward comprehensive wealth management platforms and positions Voya competitively against larger wealth management firms. The focus on both in-plan and out-of-plan solutions demonstrates strategic foresight in capturing full-lifecycle client relationships.
Voya WealthPath provides Voya Financial Advisors with broader in- and out-of-plan solution set to support clients’ wealth management needs more efficiently
Voya WealthPath comes at a time when Voya is focused on investing in its financial professional platform and accompanying retail presence. The new solution builds on Voya’s continued enhancements in technology and value-added services that support financial professionals and their clients.
“Over the past several years, Voya has delivered on our mission and vision of serving our clients, and the financial professionals we work with while continuing to meet the evolving health, wealth and investment needs of our customers and their participants,” said Jonathan Reilly, president, Voya Financial Advisors. “Our commitment and relentless focus on customer satisfaction has been supported through the products and services we offer today, along with the technology we provide to financial professionals. The enhancements we are offering through this new platform expand what VFA offers to the marketplace and reinforce Voya’s commitment to building a foundation for competitive growth across our broad scope of advisory solutions.”
Through the Orion end-to-end platform, Voya WealthPath offers a new set of integrated technology solutions, product offerings, and resources to help VFA financial professionals further connect the workplace and retail needs of individuals — both in and out of one’s retirement plan. This includes an enhanced digital and service experience for financial professionals and clients, including:
- New retail brokerage and advisory account opening processes;
- Seamless integration of data; and
- Easier tracking of client interaction.
The new solution will also provide financial professionals with access to enhanced financial planning tools, providing clients with a more comprehensive view of their full financial picture to deliver holistic advice, connect progress toward goals, and collaborate on goals-based planning — all on one easy-to-use platform.
“At Voya, we are committed to investing in our advisory business to deliver a differentiated experience for our customers,” added Reilly. “Our goal is to empower advisors and other financial professionals with the support they need to thrive in a rapidly evolving landscape, and working together with Orion, a provider who is focused on innovation, does just that. As we continue to invest in the technology utilized by Voya Financial Advisors, we remain well-positioned for growth within the Retail Wealth Management space while being able to offer distinctive value to financial professionals and their clients.”
“We are excited to work together with Voya Financial Advisors to elevate the advisor technology landscape,” said Todd Bertucci, Orion’s EVP of Technology Sales. “The new platform, designed to offer a best-in-class, unified experience, integrates Orion’s pioneering technology seamlessly with Voya’s systems, enriching every aspect of the advisory process from financial planning to compliance and portfolio accounting. Working with Voya underscores our commitment to supporting financial professionals’ unique business goals by providing highly flexible technology solutions that help drive growth and efficiency. Through this collaboration, we are empowering VFA’s financial professionals to thrive in a rapidly evolving marketplace with the tools they need to enhance their client experiences and expand their practices efficiently.”
The launch of Voya WealthPath further complements and builds on Voya’s comprehensive suite of in-plan and retail advice and guidance solutions designed to help individuals work toward their financial goals. Most recently, Voya introduced a new dual Qualified Default Investment Alternative, providing plan participants with more-personalized retirement investments and broader sophistication for asset allocation. Voya’s growing support solutions also include its advisory services program through Voya Retirement Advisors, advisor managed accounts advisory program and myVoyage personalized financial-guidance, and connected workplace-benefits digital platform.
Voya plans to continue investing in its broader retail wealth management presence throughout 2025 and beyond by providing new solutions to support its financial professionals. Today, Voya’s Retail Wealth Management business, which serves the needs of both in-plan and out-of-plan customers, supports
As an industry leader focused on the delivery of benefits, savings, and investment solutions to and through the workplace, Voya is committed to delivering on its mission to make a secure financial future possible for all — one person, one family, one institution at a time.
1. Voya Financial internal data as of Sept. 30, 2024.
About Voya Financial®
Voya Financial, Inc. (NYSE: VOYA) is a leading health, wealth and investment company with approximately 9,000 employees who are focused on achieving Voya’s aspirational vision: “Clearing your path to financial confidence and a more fulfilling life.” Through products, solutions and technologies, Voya helps its 15.2 million individual, workplace and institutional clients become well planned, well invested and well protected. Benefitfocus, a Voya company and a leading benefits administration provider, extends the reach of Voya’s workplace benefits and savings offerings by engaging directly with more than 12 million employees in the
About Orion
Orion is a premier provider of the tech-enabled fiduciary process that transforms the advisor-client relationship by enabling financial advisors to Prospect, Plan, Invest, and Achieve within a single, connected, technology-driven experience. Combined, our brand entities, Orion Advisor Tech, Orion Portfolio Solutions, Brinker Capital Investments, Redtail Technology, and Orion OCIO create a complete offering that empowers firms to attract new clients seamlessly, connect goals more meaningfully to investment strategies and outcomes, and ultimately track progress toward each investor’s unique definition of financial success. Orion services
*“2024 Top 100 RIA Firms,” Barron's, 2024.
VOYA-RET
View source version on businesswire.com: https://www.businesswire.com/news/home/20241203739577/en/
Media:
Kris Kagel
Voya Financial
(201) 221-6534
Kristopher.Kagel@voya.com
On Orion’s behalf:
Natalie O’Dell
StreetCred PR
Orion@streetcredpr.com
(717) 818-2116
Source: Voya Financial, Inc.
FAQ
What is Voya WealthPath and when was it launched by VOYA?
How much in retail client assets does VOYA's Retail Wealth Management business manage?
What are the key features of VOYA's WealthPath platform?
