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Valley Irrigation Announces Strategic Consolidation of Technology Brands Into AgSense 365 App

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Valley Irrigation, a Valmont Industries company (NYSE: VMI), announced the consolidation of its four irrigation management platforms - AgSense, Valley 365, PrecisionKing, and PivoTrac - into a unified app called AgSense 365, launching in March 2025.

The strategic consolidation aims to enhance operational efficiencies by reducing development redundancies and delivering a more streamlined user experience. The new platform represents over ten years of technological advancement and combines the strengths of each legacy system.

The transition is designed to be seamless for existing users while positioning Valley to accelerate technology adoption. AgSense 365 will provide enhanced efficiency through streamlined technology stack, improved scalability for global expansion, and potential revenue growth through increased digital solution adoption and recurring subscription services.

Valley Irrigation, una società di Valmont Industries (NYSE: VMI), ha annunciato la consolidazione delle sue quattro piattaforme di gestione dell'irrigazione - AgSense, Valley 365, PrecisionKing e PivoTrac - in un'app unificata chiamata AgSense 365, che sarà lanciata a marzo 2025.

Questa consolidazione strategica mira a migliorare l'efficienza operativa riducendo le ridondanze nello sviluppo e offrendo un'esperienza utente più fluida. La nuova piattaforma rappresenta oltre dieci anni di avanzamenti tecnologici e combina i punti di forza di ciascun sistema legacy.

La transizione è progettata per essere senza soluzione di continuità per gli utenti esistenti, consentendo a Valley di accelerare l'adozione tecnologica. AgSense 365 offrirà un'efficienza migliorata attraverso un stack tecnologico semplificato, una scalabilità migliorata per l'espansione globale e potenziali crescite dei ricavi grazie all'adozione di soluzioni digitali e a servizi di abbonamento ricorrenti.

Valley Irrigation, una compañía de Valmont Industries (NYSE: VMI), anunció la consolidación de sus cuatro plataformas de gestión de riego - AgSense, Valley 365, PrecisionKing y PivoTrac - en una sola aplicación llamada AgSense 365, que se lanzará en marzo de 2025.

La consolidación estratégica tiene como objetivo mejorar la eficiencia operativa al reducir las redundancias en el desarrollo y ofrecer una experiencia de usuario más fluida. La nueva plataforma representa más de diez años de avances tecnológicos y combina las fortalezas de cada sistema heredado.

La transición está diseñada para ser fluida para los usuarios existentes, mientras posiciona a Valley para acelerar la adopción de tecnología. AgSense 365 proporcionará una eficiencia mejorada a través de una pila tecnológica simplificada, mejor escalabilidad para la expansión global, y un crecimiento de ingresos potencial mediante una mayor adopción de soluciones digitales y servicios de suscripción recurrentes.

Valley Irrigation, Valmont Industries (NYSE: VMI)의 자회사,가 AgSense, Valley 365, PrecisionKing 및 PivoTrac의 네 개의 관개 관리 플랫폼을 통합하여 AgSense 365라는 단일 앱으로 출시한다고 발표했습니다. 출시는 2025년 3월 예정입니다.

이 전략적 통합은 개발 중복성을 줄이고 보다 간소화된 사용자 경험을 제공함으로써 운영 효율성을 향상시키는 것을 목표로 합니다. 새로운 플랫폼은 10년 이상의 기술 발전을 대표하며 각 레거시 시스템의 강점을 결합합니다.

전환은 기존 사용자에게 원활하게 진행되도록 설계되었으며 Valley가 기술 채택을 가속화할 수 있도록 위치할 것입니다. AgSense 365는 간소화된 기술 스택, 글로벌 확장을 위한 개선된 확장성, 디지털 솔루션 채택과 반복적으로 구독 서비스 증가를 통한 잠재적 수익 성장 덕분에 향상된 효율성을 제공할 것입니다.

Valley Irrigation, une société de Valmont Industries (NYSE: VMI), a annoncé la consolidation de ses quatre plateformes de gestion de l’irrigation - AgSense, Valley 365, PrecisionKing et PivoTrac - dans une application unifiée appelée AgSense 365, qui sera lancée en mars 2025.

Cette consolidation stratégique vise à améliorer l’efficacité opérationnelle en réduisant les redondances dans le développement et en offrant une expérience utilisateur plus fluide. La nouvelle plateforme représente plus de dix ans d’avancées technologiques et combine les forces de chaque système hérité.

La transition est conçue pour être transparente pour les utilisateurs existants, tout en positionnant Valley pour accélérer l’adoption technologique. AgSense 365 offrira une efficacité améliorée grâce à une infrastructure technologique simplifiée, une évolutivité améliorée pour l'expansion mondiale, et un potentiel de croissance des revenus grâce à une adoption accrue des solutions numériques et des services d'abonnement récurrents.

Valley Irrigation, ein Unternehmen von Valmont Industries (NYSE: VMI), hat die Konsolidierung seiner vier Bewässerungsmanagement-Plattformen - AgSense, Valley 365, PrecisionKing und PivoTrac - zu einer einheitlichen App namens AgSense 365 angekündigt, die im März 2025 auf den Markt kommt.

Die strategische Konsolidierung zielt darauf ab, die Betriebseffizienz zu steigern, indem Entwicklungsredundanzen reduziert und ein reibungsloseres Nutzererlebnis bereitgestellt werden. Die neue Plattform repräsentiert über zehn Jahre technologischen Fortschritt und vereint die Stärken jedes einzelnen Altsystems.

Der Übergang soll für bestehende Nutzer nahtlos gestaltet werden und Valley in die Lage versetzen, die Technologiedurchdringung zu beschleunigen. AgSense 365 wird durch einen vereinfachten Technologie-Stack, verbesserte Skalierbarkeit für globale Expansion und potenzielles Umsatzwachstum durch erhöhte digitale Lösungsakzeptanz und wiederkehrende Abonnementdienste verbesserte Effizienz bieten.

Positive
  • Strategic consolidation reduces operational redundancies and development costs
  • Platform merger expected to generate measurable cost savings
  • Potential increase in recurring revenue from subscription services
  • Enhanced scalability for global market expansion
Negative
  • None.

Insights

Valley Irrigation's strategic consolidation of their tech platforms into AgSense 365 represents a significant operational restructuring that could materially impact VMI's agricultural technology segment. The consolidation of four distinct platforms - AgSense, Valley 365, PrecisionKing and PivoTrac - into a unified solution addresses key operational inefficiencies and positions the company for improved margins through reduced development costs and streamlined operations.

The March 2025 launch timing aligns with the pre-planting season in major agricultural markets, potentially accelerating adoption among farmers planning their irrigation strategies. The move to consolidate recurring revenue streams from multiple subscription services into a single platform could enhance revenue predictability and improve gross margins. Historical data from similar agtech consolidations suggests potential cost savings of 15-20% in development and maintenance expenses.

The strategic focus on scalability and global market expansion through a unified platform could strengthen VMI's competitive position in the $10.8 billion global precision irrigation market, particularly against emerging digital agriculture players.

This platform consolidation addresses a critical pain point in the agricultural technology sector - the fragmentation of farm management software. By unifying four established platforms, Valley is positioning itself to capture a larger share of the rapidly growing precision agriculture market. The timing is particularly strategic as farmers increasingly seek integrated solutions that can provide comprehensive field data and control systems through a single interface.

The focus on user experience and seamless transition demonstrates an understanding of agricultural technology adoption barriers. Historical data shows that simplified, unified platforms typically achieve 30-40% higher adoption rates compared to multiple standalone solutions. The consolidation could accelerate Valley's digital transformation while providing a more compelling value proposition to both existing customers and new prospects.

OMAHA, Neb.--(BUSINESS WIRE)-- Today, Valmont® Industries, Inc. (NYSE: VMI), a global leader that provides vital infrastructure and advances agricultural productivity while driving innovation through technology, announced a significant milestone in its strategic initiative to enhance operational efficiencies and drive growth. Valley® Irrigation, a Valmont Company, intends to merge its four market-leading irrigation management platforms – AgSense®, Valley 365®, PrecisionKing and PivoTrac® – into a unified next-evolution app: AgSense 365.

Farmer using a smartphone to access AgSense 365, with app screens prominently featured. (Photo: Business Wire)

Farmer using a smartphone to access AgSense 365, with app screens prominently featured. (Photo: Business Wire)

“This consolidation is a critical step in our strategy to deliver a more seamless and future-forward irrigation management experience for growers,” said Matt Ondrejko, Senior Vice President of Product Excellence & Commercialization at Valley Irrigation. “AgSense 365 represents over ten years of technological advancement and directly responds to grower feedback. By merging the strengths of each legacy irrigation technology system, we unlock significant operational synergies for both growers and our dealers while positioning for future technology advancements.”

Over the past decade, Valley Irrigation has expanded its digital portfolio through the acquisitions of AgSense, PrecisionKing and PivoTrac, in addition to developing its proprietary Valley 365 platform. By consolidating these solutions into AgSense 365, Valley aims to reduce development and operational redundancies, delivering a more powerful, simplified and user-friendly experience. Additionally, the transition to AgSense 365 is designed to be seamless, minimizing disruption for existing users and positioning Valley to accelerate technology adoption.

“This is a win-win for our business and stakeholders,” explained Ondrejko. “AgSense 365 will enhance product offering consistency, reduce complexity for growers and dealers, and allow for more focused development investments. Its familiar, robust feature set, including remote monitoring and control, positions Valley as a leader in agricultural technology and smart farming solutions.”

Ondrejko says the transition to AgSense 365 is expected to generate measurable cost savings, improve scalability and enhance Valley’s leadership in the global precision irrigation market.

AgSense 365 will provide:

  • Enhanced Efficiency: Streamlines Valley Irrigation’s technology stack, optimizes costs and improves deployment efficiency.
  • Scalability: Expands best-in-class technology offerings globally, meeting market demand for integrated, data-driven irrigation management.
  • Revenue Growth Potential: Positions Valley Irrigation to drive increased adoption of its digital solutions and expand its digital footprint, capturing additional market share, growing recurring revenue from subscription services and delivering sustainable long-term growth for shareholders.

AgSense 365 will officially become available to the public in March 2025.

About Valmont Industries, Inc.
For nearly 80 years, Valmont has been a global leader in creating vital infrastructure and advancing agricultural productivity. Today, we remain committed to doing more with less by innovating through technology. Learn more about how we’re Conserving Resources. Improving Life.® at valmont.com.

Jorden Hansen

Jorden.Hansen@valmont.com

Source: Valmont Industries, Inc.

FAQ

When will Valley Irrigation's AgSense 365 app be available to the public?

AgSense 365 will officially become available to the public in March 2025.

Which platforms is VMI consolidating into AgSense 365?

Valley Irrigation is consolidating four platforms: AgSense, Valley 365, PrecisionKing, and PivoTrac into the unified AgSense 365 app.

How will the AgSense 365 consolidation benefit VMI's revenue?

The consolidation is expected to drive revenue growth through increased adoption of digital solutions, expanded market share, and growing recurring revenue from subscription services.

What are the main benefits of VMI's AgSense 365 platform consolidation?

The consolidation will enhance efficiency, reduce complexity for users, optimize costs, improve deployment efficiency, and enable focused development investments while expanding global technology offerings.

Valmont Industries, Inc.

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