Vital Farms Reimagines the Iconic Gingerbread House; Releases Limited-Edition Holiday ‘Gingerbread Farmhouse Kit’ in Partnership with Supernatural and King Arther Baking Company
Vital Farms (VITL) has launched a -edition Gingerbread Farmhouse Kit in collaboration with Supernatural and King Arthur Baking Company. The $65 kit includes coupons for Vital Farms pasture-raised eggs and butter, gingerbread and icing mixes from King Arthur Baking, plant-based sprinkles and food colorings from Supernatural, hen and cow cookie cutters, and piping bags. The kit features preservative-free ingredients and comes with a barn blueprint and tutorial video. The concept celebrates the farming tradition of 'raising the barn' while offering a unique twist on traditional gingerbread house making.
Vital Farms (VITL) ha lanciato un'edizione speciale del Gingerbread Farmhouse Kit in collaborazione con Supernatural e King Arthur Baking Company. Il kit da 65 dollari include buoni per uova e burro da pascolo di Vital Farms, miscele per gingerbread e glassa di King Arthur Baking, spruzzi e coloranti alimentari vegetali di Supernatural, stampini a forma di gallina e mucca, e sacchetti per decorare. Il kit presenta ingredienti privi di conservanti e include un progetto per costruire un fienile e un video tutorial. Il concetto celebra la tradizione agricola di 'costruire il fienile', offrendo un'interpretazione unica del classico fai-da-te della casa di pan di zenzero.
Vital Farms (VITL) ha lanzado una edición especial del Gingerbread Farmhouse Kit en colaboración con Supernatural y King Arthur Baking Company. El kit de 65 dólares incluye cupones para huevos y mantequilla de pasto de Vital Farms, mezclas para gingerbread y glaseado de King Arthur Baking, chispas y colorantes alimentarios a base de plantas de Supernatural, cortadores de galletas en forma de gallina y vaca, y bolsas para decorar. El kit cuenta con ingredientes sin conservantes y viene con un plano de granero y un video tutorial. El concepto celebra la tradición agrícola de 'elevar el granero', ofreciendo un giro único en la elaboración de casas de jengibre.
Vital Farms (VITL)가 Supernatural 및 King Arthur Baking Company와 협력하여 진저브레드 농가 키트의 한정판을 출시했습니다. 65달러의 이 키트는 Vital Farms의 방목 계란과 버터에 대한 쿠폰, King Arthur Baking의 진저브레드 및 아이싱 믹스, Supernatural의 식물 기반 스프링클과 식용 색소, 닭과 소 모양의 쿠키 커터, 제과용 봉지를 포함하고 있습니다. 이 키트는 방부제가 없는 재료로 구성되어 있으며, 헛간 설계도와 튜토리얼 비디오가 포함되어 있습니다. 이 개념은 농장을 '올리는' 전통을 축하하며 전통적인 진저브레드 하우스 만들기에 독특한 변화를 제공합니다.
Vital Farms (VITL) a lancé une édition spéciale du Gingerbread Farmhouse Kit en collaboration avec Supernatural et King Arthur Baking Company. Ce kit au prix de 65 dollars comprend des bons pour des œufs et du beurre de pâturage de Vital Farms, des mélanges de pain d'épice et de glaçage de King Arthur Baking, des paillettes et colorants alimentaires à base de plantes de Supernatural, des emporte-pièces en forme de poule et de vache, ainsi que des sacs de décoration. Le kit se compose d'ingrédients sans conservateurs et est accompagné d'un plan pour construire une grange et d'une vidéo tutorielle. Ce concept célèbre la tradition agricole de 'construire la grange' tout en offrant une touche unique à la création de maisons en pain d'épice traditionnelles.
Vital Farms (VITL) hat in Zusammenarbeit mit Supernatural und King Arthur Baking Company ein -Edition Gingerbread Farmhouse Kit auf den Markt gebracht. Das 65-Dollar-Kit beinhaltet Gutscheine für Vital Farms Weide-Eier und Butter, Gingerbread- und Zuckerguss-Mischungen von King Arthur Baking, pflanzenbasierte Streusel und Lebensmittelfarben von Supernatural, Ausstechformen in Form von Huhn und Kuh sowie Spritzbeutel. Das Kit enthält konservierungsmittelfreie Zutaten und wird mit einem Stall-Blueprint sowie einem Tutorial-Video geliefert. Das Konzept feiert die landwirtschaftliche Tradition des 'Stalls Errichtens' und bietet eine einzigartige Wendung bei der traditionellen Gestaltung von Lebkuchenhäusern.
- Product diversification into seasonal merchandise
- Strategic partnership with premium brands
- Premium pricing at $65 per kit
- -time offering with potential seasonal revenue impact only
- Higher production costs due to premium ingredients
Insights
This product launch, while creative, represents minimal financial impact for Vital Farms. The -edition holiday kit at
The collaboration aligns with Vital Farms' premium positioning and ethical farming narrative but lacks the scale to meaningfully impact the
The new seasonal kit is an ‘eggs-ellent’ gift or group activity that puts a playful spin on a classic holiday tradition
AUSTIN, Texas, Nov. 18, 2024 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL) is pecking the halls and raising the standards of a classic baking tradition this year with the new Gingerbread Farmhouse Kit. The limited-edition kits, made in partnership with Supernatural and King Arthur Baking Company, are filled with everything you need to bake, build, and decorate a gingerbread barn using high-quality ingredients from this trio of premium brands. Contents include Vital Farms® pasture-raised egg and butter coupons, gingerbread and icing mixes from King Arthur Baking, plant-based and dye-free sprinkles, melting morsels, and food colorings from Supernatural, hen and cow cookie cutters, and piping bags. An approachable barn blueprint with directions and a tutorial video can help anyone avoid a #PinterestFail.
“Vital Farms takes holiday traditions pretty seriously but, as always, we like to do things true to our brand and raise the standards along the way. So, we collaborated with two of our favorite baking brands to dream up this gingerbread kit that celebrates a lesser-known tradition in the farming community called ‘raising the barn,’ where farmers come together to help a farmer build their barn,” said Kathryn McKeon, Vital Farms Chief Marketing Officer. “We hope people enjoy gifting this kit or ‘raising the gingerbread barn’ together with friends and family as much as we enjoyed bringing this to life with our friends Supernatural and King Arthur.”
“This whimsical take on gingerbread is packed with the highest quality ingredients, delicious flavors, and seasonal charm," said Carmel Hagen, Founder, Supernatural. “From the chicken and cow cookies to the bright red barn blanketed in frosted ‘snow,’ this activity really delivers a farmhouse holiday right from the pasture.”
The simple ingredients and mixes included in the Gingerbread Farmhouse Kits are all free of the typical preservatives and artificial colors and flavors often found in the baking aisle, making it a holiday gift or activity you can feel good about sharing with your flock.
Vital Farms pasture-raised eggs and
Gingerbread Farmhouse Kits are now available to purchase online for
ABOUT VITAL FARMS:
Vital Farms (Nasdaq: VITL), a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in Austin, Texas, in 2007, Vital Farms is now a national consumer brand that works with over 375 family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ ethics are exemplified by its focus on the humane treatment of farm animals and sustainable farming practices. In addition, as a Delaware public benefit corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs, are sold in approximately 24,000 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country. For more information, visit https://vitalfarms.com/.
ABOUT SUPERNATURAL:
Supernatural is the only locally-made and woman-led baking brand whose colorful products are made entirely from natural and plant-based sources. Supernatural’s array of plant-based food colors, sprinkles, frostings, and rainbow baking chips are free of controversial artificial colors, preservatives, animal products, and the top eight most common food allergens, unlike old-school decorating supplies that have historically dominated the market. Each of Supernatural’s vibrant colors is developed using hyper-concentrated vegetables and spices, which allows for
ABOUT KING ARTHUR BAKING COMPANY:
King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, a certified B Corp,
CONTACT:
Media:
Rob Discher
Rob.Discher@vitalfarms.com
Investors:
Anthony Bucalo
Anthony.Bucalo@vitalfarms.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a4615ed6-c268-428a-99b2-a5516ada305e
FAQ
How much does Vital Farms (VITL) Gingerbread Farmhouse Kit cost?
What is included in Vital Farms (VITL) 2024 Gingerbread Farmhouse Kit?
Where can I buy the Vital Farms (VITL) Gingerbread Farmhouse Kit?
