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Fresh Vine Wine Announces the Release of its Sauvignon Blanc

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Fresh Vine Wine, Inc. (NYSE American: VINE) has launched its new Sauvignon Blanc, expanding its portfolio to six varietals. This varietal aims to cater to health-conscious consumers and is characterized by low calories and sugar content. Over the past 120 days, Fresh Vine has added approximately 2,770 new Points of Distribution (PODs) nationwide. The company intends to leverage this launch to enhance its presence in the $69 billion wine market. Sauvignon Blanc is now available at major retailers and online platforms such as Vivino and wine.com.

Positive
  • Launch of Sauvignon Blanc increases product variety to six varietals.
  • Addition of 2,770 new Points of Distribution in 120 days.
  • Sauvignon Blanc targets the health-conscious market with low calories (98) and sugar (0.1g).
  • Positioned well to capitalize on seasonal demand for Sauvignon Blanc.
Negative
  • None.

Sauvignon Blanc joins Limited Reserve Napa Cabernet, Rosé, Pinot Noir, Cabernet Sauvignon and Chardonnay in Fresh Vine Wine’s Expanding Portfolio of Premium Varietals

Now Available at Retailers Nationwide, Major Online Wine Markets and at www.freshvinewine.com

MINNEAPOLIS, July 19, 2022 (GLOBE NEWSWIRE) -- Fresh Vine Wine, Inc. (NYSE American: VINE), the premier producer of lower carb, lower sugar, and lower calorie premium wines in the United States, today announced the release of its Sauvignon Blanc, the sixth varietal in its expanding line up of premium wines. The newest varietal will be available throughout the U.S. With this launch, over the last 120 days, Fresh Vine Wine has now added nearly 2,770 new Points of Distribution (PODs) for its premium wines as the brand continues to draw critical acclaim.

"Our new Sauvignon Blanc enables us to add to one of the top 5 selling varietals of wine in the U.S. and elegantly complements our growing product line, appealing to the growing market of health-conscious consumers who value premium taste with our Fresh Vine Wine Varietals. As retailers add Sauvignon Blanc to their shelves, we expect to see PODs correspondingly increase,” said Rick Nechio, Interim Chief Executive Officer of Fresh Vine Wine, Inc. “The introduction of our latest varietal represents further progress in leveraging our rapidly expanding footprint aiding acceleration of our growth in the $69 billion wine category.”

“Fresh Vine Wine’s Sauvignon Blanc is available now at retailers nationwide, at the two largest online wine markets, Vivino and wine.com, and on our website at www.freshvinewine.com. Sauvignon Blanc is always a summer-time favorite,” continued Nechio, “So we feel the timing of this release is well-positioned to capitalize on our momentum with a seasonal favorite that will help grow our brand."

Fresh Vine Wine’s Sauvignon Blanc is characterized by its light, golden straw color and aromas of key lime, fresh melon, and California citrus blossoms. It has a juicy palette of white peach, ripe Meyer lemon, and pomelo as well as a luscious, refreshing finish of ruby red grapefruit. Fresh Vine Wine Sauvignon Blanc has just 98 calories, 0.1 gram of sugar, 2.8 carbs and an ABV of 12.5% on average per five-ounce glass.

Fresh Vine Wine's vision is to be the leading wine choice in the emerging "Better For You" category, capitalizing on the trend toward healthier living that is sweeping the food and beverage industry. Fresh Vine Wine's strategy is to accelerate growth by amplifying its marketing, expanding its product offerings, and expanding its team. Fresh Vine Wine will continue to position its core brand lineup as an affordable luxury, between $14.99-$22.99.

Press contact – FreshVineWine@jonesworks.com
IR contact – Joeh@gregoryfca.com

About Fresh Vine Wine, Inc.
Fresh Vine Wine, Inc. (NYSE American: VINE) is a premier producer of lower carb, lower calorie premium wines in the United States, kicking off a 2022 growth plan following its IPO in mid-December 2021. Fresh Vine Wine's brand vision is to lead the emerging natural and accessible premium wine category, as health trends continue to accelerate in the US marketplace. The 2020 US wine market was a $69 billion category. Fresh Vine Wine plans to accelerate growth in 2022 by amplifying its marketing, expanding product offerings, and expanding its team. Fresh Vine Wine positions its core brand lineup as an affordable luxury, retailing between $14.99-$22.99. Fresh Vine Wine's varietals currently include its Cabernet Sauvignon, Chardonnay, Pinot Noir, and Rosé. 

Forward-Looking Statements
This press release includes forward-looking statements. These forward-looking statements generally can be identified by the use of words such as "anticipate," "expect," "plan," "could," "may," "will," "believe," "estimate," "forecast," "goal," "project," and other words of similar meaning. These forward-looking statements address various matters including statements regarding the timing or nature of future operating or financial performance or other events. Each forward-looking statement contained in this press release is subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statement. Applicable risks and uncertainties include, among others, the Company's ability to hire additional personnel and to manage the growth of its business; the Company's reliance on its brand name, reputation and product quality; the Company's ability to adequately address increased demands that may be placed on its management, operational and production capabilities; the effectiveness of the Company's advertising and promotional activities and investments; the Company's reliance on celebrities to endorse its wines and market its brand; general competitive conditions; fluctuations in consumer demand for wine; overall decline in the health of the economy and consumer discretionary spending; the occurrence of adverse weather events, natural disasters, public health emergencies, or other unforeseen circumstances that may cause delays to or interruptions in the Company's operations; risks associated with disruptions in the Company's supply chain for grapes and raw and processed materials; the impact of COVID-19 and its variants on the Company's customers, suppliers, business operations and financial results; disrupted or delayed service by the distributors the Company relies on for the distribution of its wines; the Company's ability to successfully execute its growth strategy; the Company's success in retaining or recruiting, or changes required in, its officers, key employees or directors; the Company's ability to protect its trademarks and other intellectual property rights; the Company's ability to comply with laws and regulations affecting its business, including those relating to the manufacture, sale and distribution of wine; claims, demands and lawsuits to which the Company may be subject and the risk that its insurance or indemnities coverage may not be sufficient; the Company's ability to operate, update or implement its IT systems; the Company's ability to successfully pursue strategic acquisitions and integrate acquired businesses; the Company's potential ability to obtain additional financing when and if needed; the Company's founders' significant influence over the Company; and the risks identified in the Company's other filings with the SEC. The Company cautions investors not to place considerable reliance on the forward-looking statements contained in this press release. You are encouraged to read the Company's filings with the SEC, available at www.sec.gov, for a discussion of these and other risks and uncertainties. The forward-looking statements in this press release speak only as of the date of this document, and the Company undertakes no obligation to update or revise any of these statements. The Company's business is subject to substantial risks and uncertainties, including those referenced above. Investors, potential investors, and others should give careful consideration to these risks and uncertainties.


FAQ

What is Fresh Vine Wine's latest product launched in July 2022?

Fresh Vine Wine launched its Sauvignon Blanc in July 2022.

How many new Points of Distribution has Fresh Vine Wine added recently?

Fresh Vine Wine has added approximately 2,770 new Points of Distribution in the last 120 days.

Where can I buy Fresh Vine Wine's Sauvignon Blanc?

Fresh Vine Wine's Sauvignon Blanc is available at major retailers and online wine markets like Vivino and wine.com.

What are the nutritional facts of Fresh Vine Wine's Sauvignon Blanc?

Fresh Vine Wine's Sauvignon Blanc contains 98 calories, 0.1 grams of sugar, and 2.8 carbs per five-ounce glass.

What market segment is Fresh Vine Wine targeting with its new Sauvignon Blanc?

Fresh Vine Wine is targeting health-conscious consumers with its lower carb and calorie wine offerings.

Fresh Vine Wine, Inc.

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