Fresh Vine Wine, Inc. (NYSE: VINE) Completes the Acquisition of Amaze Software, Inc., Combined Companies Set to Transform the Creator Economy
Fresh Vine Wine (NYSE: VINE) has completed the acquisition of Amaze Software in a $75 million equity exchange transaction. Amaze Software, operating through Amaze Studio, Spring by Amaze, and Teespring Marketplace, serves over 14 million creators across major social platforms and recently integrated with Adobe Express.
The strategic merger combines Amaze's e-commerce technology with Fresh Vine Wine's premium consumer brand, enabling influencers and entrepreneurs to launch exclusive wine labels and access an expanded product catalog including apparel, accessories, and digital content. The platform operates across North America, Europe, Australia, and India.
The acquisition positions the combined entity as a dominant distribution platform in the creator economy, aiming to transform how creators monetize their communities and build sustainable businesses. The transaction structure provides shareholders exposure to one of the fastest-growing sectors in digital commerce.
Fresh Vine Wine (NYSE: VINE) ha completato l'acquisizione di Amaze Software in una transazione di scambio azionario del valore di 75 milioni di dollari. Amaze Software, operante attraverso Amaze Studio, Spring by Amaze e Teespring Marketplace, serve oltre 14 milioni di creatori su importanti piattaforme social e si è recentemente integrata con Adobe Express.
La fusione strategica combina la tecnologia e-commerce di Amaze con il marchio premium di Fresh Vine Wine, consentendo a influencer e imprenditori di lanciare etichette di vino esclusive e accedere a un catalogo di prodotti ampliato che include abbigliamento, accessori e contenuti digitali. La piattaforma opera in Nord America, Europa, Australia e India.
L'acquisizione posiziona l'entità combinata come una piattaforma di distribuzione dominante nell'economia dei creatori, mirando a trasformare il modo in cui i creatori monetizzano le loro comunità e costruiscono attività sostenibili. La struttura della transazione offre agli azionisti l'esposizione a uno dei settori in più rapida crescita nel commercio digitale.
Fresh Vine Wine (NYSE: VINE) ha completado la adquisición de Amaze Software en una transacción de intercambio de acciones valorada en 75 millones de dólares. Amaze Software, que opera a través de Amaze Studio, Spring by Amaze y Teespring Marketplace, atiende a más de 14 millones de creadores en las principales plataformas sociales y se integró recientemente con Adobe Express.
La fusión estratégica combina la tecnología de comercio electrónico de Amaze con la marca premium de Fresh Vine Wine, permitiendo a influencers y emprendedores lanzar etiquetas de vino exclusivas y acceder a un catálogo de productos ampliado que incluye ropa, accesorios y contenido digital. La plataforma opera en América del Norte, Europa, Australia e India.
La adquisición posiciona a la entidad combinada como una plataforma de distribución dominante en la economía de creadores, con el objetivo de transformar la forma en que los creadores monetizan sus comunidades y construyen negocios sostenibles. La estructura de la transacción ofrece a los accionistas exposición a uno de los sectores de más rápido crecimiento en el comercio digital.
프레시 바인 와인 (NYSE: VINE)이 아메이즈 소프트웨어를 7천5백만 달러 규모의 주식 교환 거래로 인수했습니다. 아메이즈 소프트웨어는 아메이즈 스튜디오, 스프링 바이 아메이즈, 티스프링 마켓플레이스를 통해 운영되며, 주요 소셜 플랫폼에서 1천4백만 명 이상의 크리에이터를 지원하고 최근 어도비 익스프레스를 통합했습니다.
이 전략적 합병은 아메이즈의 전자상거래 기술과 프레시 바인 와인의 프리미엄 소비자 브랜드를 결합하여 인플루언서와 기업가가 독점 와인 라벨을 출시하고 의류, 액세서리 및 디지털 콘텐츠를 포함한 확장된 제품 카탈로그에 접근할 수 있도록 합니다. 이 플랫폼은 북미, 유럽, 호주 및 인도에서 운영됩니다.
이번 인수는 결합된 회사를 크리에이터 경제에서 지배적인 유통 플랫폼으로 자리매김하게 하여 크리에이터들이 커뮤니티를 수익화하고 지속 가능한 비즈니스를 구축하는 방식을 변화시키는 것을 목표로 합니다. 거래 구조는 주주들에게 디지털 상거래에서 가장 빠르게 성장하는 분야 중 하나에 대한 노출을 제공합니다.
Fresh Vine Wine (NYSE: VINE) a finalisé l'acquisition de Amaze Software dans le cadre d'une transaction d'échange d'actions d'une valeur de 75 millions de dollars. Amaze Software, opérant à travers Amaze Studio, Spring by Amaze et Teespring Marketplace, sert plus de 14 millions de créateurs sur les principales plateformes sociales et s'est récemment intégré à Adobe Express.
La fusion stratégique combine la technologie de commerce électronique d'Amaze avec la marque premium de Fresh Vine Wine, permettant aux influenceurs et aux entrepreneurs de lancer des étiquettes de vin exclusives et d'accéder à un catalogue de produits élargi comprenant des vêtements, des accessoires et du contenu numérique. La plateforme opère en Amérique du Nord, en Europe, en Australie et en Inde.
L'acquisition positionne l'entité combinée comme une plateforme de distribution dominante dans l'économie des créateurs, visant à transformer la manière dont les créateurs monétisent leurs communautés et construisent des entreprises durables. La structure de la transaction offre aux actionnaires une exposition à l'un des secteurs à la croissance la plus rapide dans le commerce numérique.
Fresh Vine Wine (NYSE: VINE) hat die Übernahme von Amaze Software im Rahmen einer Aktienaustauschtransaktion im Wert von 75 Millionen Dollar abgeschlossen. Amaze Software, das über Amaze Studio, Spring by Amaze und Teespring Marketplace operiert, bedient über 14 Millionen Creator auf großen sozialen Plattformen und hat sich kürzlich mit Adobe Express integriert.
Die strategische Fusion kombiniert die E-Commerce-Technologie von Amaze mit der Premium-Marke von Fresh Vine Wine, sodass Influencer und Unternehmer exklusive Weinmarken lancieren und auf einen erweiterten Produktkatalog zugreifen können, der Bekleidung, Accessoires und digitale Inhalte umfasst. Die Plattform ist in Nordamerika, Europa, Australien und Indien tätig.
Die Übernahme positioniert die kombinierte Einheit als dominante Vertriebsplattform in der Creator Economy, mit dem Ziel, zu transformieren, wie Creator ihre Communities monetarisieren und nachhaltige Geschäfte aufbauen. Die Struktur der Transaktion bietet den Aktionären Zugang zu einem der am schnellsten wachsenden Sektoren im digitalen Handel.
- $75 million equity exchange transaction value
- Access to 14 million creators and entrepreneurs
- Geographic expansion across multiple continents
- Integration with major social platforms and Adobe Express
- Diversification into creator economy and e-commerce
- Expanded product catalog beyond wine
- Integration challenges and execution risks
- Potential NYSE American listing maintenance concerns
- Need for additional capital noted in risk factors
- Uncertainty in achieving anticipated synergies
- Potential volatility in stock price due to sector transition
Insights
Fresh Vine Wine's $75 million acquisition of Amaze Software represents a fundamental transformation of the company's business model and growth trajectory. This strategic pivot shifts VINE from being primarily a premium wine producer to a technology-enabled commerce platform servicing the creator economy.
The transaction gives Fresh Vine immediate access to Amaze's 14 million creators across major platforms like YouTube, TikTok, and Twitch, along with its recently announced Adobe Express integration. This dramatically expands VINE's addressable market beyond traditional wine consumers to the rapidly growing creator economy ecosystem.
From a financial perspective, this acquisition appears designed to provide much-needed diversification and growth potential for Fresh Vine. With a market cap of just $8.35 million prior to this announcement, the $75 million equity exchange indicates significant dilution for existing shareholders but also suggests substantial value being attributed to the combined entity.
The integration creates new monetization channels by allowing creators to launch branded wine labels alongside Amaze's existing merchandise categories. This multi-product approach potentially improves unit economics through higher average order values and recurring revenue opportunities.
However, investors should note the forward-looking statements acknowledge potential capital requirements and profitability challenges. The radically different business models present integration hurdles, and management will need to effectively navigate the transition from a product-focused wine company to a technology-centric platform.
Despite these execution risks, this strategic pivot gives Fresh Vine shareholders exposure to a higher-growth market with greater scalability than the competitive wine industry alone could provide.
This acquisition repositions Fresh Vine Wine as a platform company at the intersection of creator commerce and consumer products. Amaze brings substantial technological infrastructure including Amaze Studio, Spring by Amaze, and the Teespring Marketplace, creating an end-to-end commerce solution for digital entrepreneurs.
The technology stack enables creators to "sell anything, anywhere" with seamless supply chain integrations across four continents. This global infrastructure provides immediate scale advantages that would have been impossible for Fresh Vine to build organically.
The Adobe Express integration is particularly significant as it connects the platform to a massive creative ecosystem, potentially creating a powerful customer acquisition funnel. The combined entity can now offer influencers a unique value proposition: the ability to create, market, and monetize exclusive branded products including premium wine - a category previously inaccessible to most digital creators.
From a competitive standpoint, this positions the company against established creator economy platforms while offering a differentiated product mix. The ability to enable creator-branded alcoholic beverages represents a novel offering in this space with potential for premium margins.
The technology integration challenges shouldn't be underestimated. Merging Amaze's e-commerce and fulfillment systems with Fresh Vine's wine production and distribution processes will require careful execution. Additionally, alcohol sales involve unique regulatory compliance requirements across different markets that must be integrated into the platform.
Nevertheless, this transaction represents a bold technological pivot that could significantly accelerate growth by connecting Fresh Vine's premium consumer products with Amaze's extensive creator network and commerce infrastructure.
CHARLOTTE, NC AND NEWPORT BEACH, CA / ACCESS Newswire / March 10, 2025 / Fresh Vine Wine, Inc. (NYSE American:VINE) today announced the completion of the acquisition of Amaze Software, Inc., This transaction marks a pivotal moment for Vine and Amaze and the creator economy at large, introducing diverse product offerings and innovative, creator-driven brand engagement opportunities.
Amaze Software, Inc., which operates Amaze Studio, Spring by Amaze, and Teespring Marketplace, along with a robust managed services division, brings together a suite of innovative commerce solutions supporting over 14 million creators, entrepreneurs, and businesses of all sizes. Known for its significant presence across social media platforms like YouTube, TikTok, Twitch, and Discord, and its recently announced integration with Adobe Express, Amaze empowers creators to "sell anything, anywhere," while providing seamless integrations into global supply chains with localized support across North America, Europe, Australia, and India.
This strategic acquisition combines the e-commerce technology of Amaze Software with Fresh Vine Wine's premium consumer brand to pioneer a new category in creator-driven commerce.
This collaboration enables influencers, entrepreneurs, and brands to launch their own exclusive wine labels, deepening their engagement with fans and opening new, sustainable revenue streams. Creators will now have access to a vastly expanded product catalog-including apparel, accessories, digital content, and, for the first time, premium wine and spirits-offering unique avenues for brand-building and revenue generation.
"We've seen firsthand how powerful the connection is between creators and their audiences," said Michael Pruitt, CEO of Fresh Vine Wine. "This transaction provides creators with the infrastructure to transform their communities into sustainable businesses."
"The Creator Economy and Social Commerce are going through rapid change and the disruption to traditional commerce is changing the dynamics of how people sell. With Amaze now situated as the dominant distribution platform for creators and brands, it will open the door to many other technology and product companies to take advantage of our distribution and reach." Said Aaron Day, CEO of Amaze.
"The creators and entrepreneurs within the creator economy are demanding more from their partners. They want to build sustainable businesses with and for their communities. This transaction empowers their businesses to thrive," said Ezra Rosensaft, CFO of Amaze Software Inc.
The transaction involved a
"We believe this transaction unlocks massive value for our shareholders and is an investment in the future of digital entrepreneurship. We expect to see significant long-term growth," Rosensaft added.
"We're just getting started," said Amaze CEO, Aaron Day. "Creators today are the entrepreneurs of tomorrow. At Amaze, we're fully committed to the democratization of commerce. Every day, thousands of people sign up to build their brands and monetize their communities through our platform. By combining with Fresh Vine Wine, we're offering creators a unique opportunity to expand their revenue streams, turning their dreams of sustainable revenue and brand ownership into reality. This is the beginning of a new chapter for creator-led commerce."
For more information, visit https://ir.freshvinewine.com/info/ and www.amaze.co.
For press inquiries, please contact investorrelations@freshvinewine.com and investor.relations@amaze.co
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of the federal securities laws. Such statements relate to future plans, developments, performance or financial condition. These forward-looking statements are not historical facts, but rather are based on current plans, expectations, and estimates of management of Fresh Vine and Amaze. Forward-looking statements include, but are not limited to, statements regarding our or our management team's expectations, hopes, beliefs, intentions or strategies regarding the future of the combined companies and the expected benefits of the acquisition. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. In some cases, you can identify forward-looking statements by the following words: "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "ongoing," "plan," "potential," "predict," "project," "should," or the negative of these terms or other similar expressions, but the absence of these words does not mean that a statement is not forward-looking.
Forward-looking statements are subject to a number of risks and uncertainties (some of which are beyond our control) that may cause actual results or performance to be materially different from those expressed or implied by such forward-looking statements. The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: (i) the potential effect of the announcement of the acquisition on Amaze's or Fresh Vine's business relationships, performance and business generally, including potential difficulties in employee retention; (ii) the outcome of any legal proceedings related to the merger agreement or the acquisition (iii) the risk that Fresh Vine will be unable to maintain the listing of Fresh Vine's securities on NYSE American; (iv) the risk that the price of Fresh Vine's securities may be volatile due to a variety of factors, including changes in the competitive industries in which Fresh Vine or Amaze operates, variations in performance across competitors, changes in laws and regulations affecting Fresh Vine's or Amaze's business and changes in the capital structure; (v) the risk that the anticipated benefits of the acquisition or other commercial opportunities may otherwise not be fully realized or may take longer to realize than expected; (vi) the impact of changes in applicable law, rules, regulations, regulatory guidance, or social conditions in the countries in which customers and suppliers operate; (vii) the risk that integration of Amaze and Vine post-closing may not occur as anticipated or the combined company may not be able to achieve the growth prospects and synergies expected from the transaction, as well as the risk of potential delays, challenges and expenses associated with integrating the combined company's existing businesses; (viii) the risk that Fresh Vine and/or Amaze may not achieve or sustain profitability; (ix) the risk that Fresh Vine and/or Amaze will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; and (x) the risk that Fresh Vine and/or Amaze experiences difficulties in managing its growth and expanding operations. Additional factors that may affect the future results of Fresh Vine are set forth in its filings with the United States Securities and Exchange Commission (the "SEC"), which are available on the SEC's website at www.sec.gov. The risks and uncertainties described above and in the SEC filings noted above are not exclusive and further information concerning Fresh Vine and its business, including factors that potentially could materially affect its business, financial conditions or operating results, may emerge from time to time. Readers are urged to consider these factors carefully in evaluating these forward-looking statements, and not to place undue reliance on any forward-looking statements. Readers should also carefully review the risk factors described in other documents that Fresh Vine files from time to time with the SEC. The forward-looking statements in this release speak only as of the date of this release. Except as required by law, Fresh Vine assumes no obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.
SOURCE: Fresh Vine Wine
View the original press release on ACCESS Newswire
FAQ
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