BET Announces Its Multiplatform Programming Strategy for Inauguration 2021

Rhea-AI Summary

BET announces its live coverage of the historic Biden/Harris inauguration with BET NEWS Presents: Inauguration 2021, co-anchored by Soledad O’Brien and Marc Lamont Hill. The coverage begins on January 20 at 11:00 am ET and will include exclusive commentary, on-site reports, and interviews with notable figures such as Kamala Harris and James Clyburn. BET Digital will launch a microsite, BETCelebratesHer.com, honoring Black women’s achievements, in collaboration with Unilever/Dove.

Positive

• Live coverage of the Biden/Harris inauguration could increase viewer engagement and ratings.
• Launch of BETCelebratesHer.com may strengthen BET's brand loyalty within the Black community.

Negative

• None.

BET announces coverage plans of the historic Biden/Harris inauguration with “BET NEWS Presents: Inauguration 2021.” Co-anchored by Soledad O’Brien and Marc Lamont Hill, this news special will feature exclusive commentary and analysis provided by live guests, on-site reports and special interviews. Live coverage is scheduled to begin Wednesday, January 20 at 11:00 am ET/10c on BET.

“BET NEWS Presents: Inauguration 2021” will feature live coverage of the Inauguration Day events including the official swearing-in and inauguration speech of the 46^th President of the United States, Joe Biden. This BET News broadcast special will also feature on-the-ground reports and taped packages spotlighting Kamala Harris and the powerful and undeniable impact of Black voters in the 2020 election.

Hosts Soledad O’Brien and Marc Lamont Hill will be joined by special guest commentators Presidential historian, Professor Martha Jones (author of “Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All”), noted activist, author and Black Lives Matter co-founder, Alicia Garza and CBS News political analyst Jamal Simmons.

In addition, “BET NEWS Presents: Inauguration 2021” will feature interviews with notable Black activists and political figures, including Congressman James Clyburn, Congresswoman Maxine Waters, National Action Network Founder Reverend Al Sharpton, NAACP President Derrick Johnson, National Urban League President Marc Morial, Black Voters Matter Fund Co-Founder LaTosha Brown and others, all of whom discuss the historic 2020 election and the challenges facing the incoming Biden/Harris administration.

BET Digital will commemorate the inauguration by launching a microsite, BETCelebratesHer.com, that honors Black women’s achievement starting with our ground-breaking new Vice President Kamala Harris. The microsite will pay tribute to Vice President Harris’ accomplishments while celebrating other change agents and achievers. BET Digital is proud to collaborate with Unilever/Dove as the launch partner on this new initiative.

For more information visit www.bet.com and follow @bet and @betnews to engage across social media platforms.

ABOUT BET

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210115005558/en/

FAQ

When will BET air the inauguration coverage?

BET's coverage of the Biden/Harris inauguration will begin on January 20 at 11:00 am ET.

Who are the hosts for BET's inauguration coverage?

Soledad O’Brien and Marc Lamont Hill will co-anchor the inauguration coverage.

What is <b>BETCelebratesHer.com</b>?

BETCelebratesHer.com is a microsite launched by BET to honor Black women's achievements, starting with Vice President Kamala Harris.

Which notable figures will appear during BET's inauguration coverage?

Guests include Kamala Harris, James Clyburn, and various Black activists and political figures.

What is the significance of the inauguration coverage for BET?

The coverage emphasizes the impact of Black voters in the 2020 election and may enhance BET's audience engagement.