VinFast Drives Community Support with Food Bank Initiative: Test Drive a VinFast EV, Help Provide 100,000 Meals for Those in Need
VinFast has launched a charitable initiative in partnership with Food Banks Canada, running from November 18 through December 31, 2024. For every test drive of a VinFast EV, the company will donate 100 meals to people in need, equivalent to a $50 CAD donation to local food banks. With a target of 1,000 test drives nationwide, the initiative aims to provide up to 100,000 meals for Canadians in need.
The campaign encourages participants to bring friends, as each additional test drive will contribute another 100 meals. VinFast's HQ staff will also volunteer during the holiday season to help transport donations and assist local food banks. The initiative will be promoted through a multi-channel campaign across social media platforms, digital ads, and in-store promotions in both English and French.
VinFast ha lanciato un'iniziativa benefica in collaborazione con Food Banks Canada, che si svolgerà dal 18 novembre al 31 dicembre 2024. Per ogni prova su strada di un'auto elettrica VinFast, l'azienda donerà 100 pasti a persone bisognose, equivalente a una donazione di $50 CAD per le banche alimentari locali. Con un obiettivo di 1.000 prove su strada a livello nazionale, l'iniziativa punta a fornire fino a 100.000 pasti ai canadesi in difficoltà.
La campagna incoraggia i partecipanti a portare amici, poiché ogni ulteriore prova su strada contribuirà con altri 100 pasti. Il personale della sede centrale di VinFast si offrirà anche come volontario durante le festività per aiutare a trasportare le donazioni e assistere le banche alimentari locali. L'iniziativa sarà promossa attraverso una campagna multicanale su piattaforme di social media, annunci digitali e promozioni in negozio sia in inglese che in francese.
VinFast ha lanzado una iniciativa benéfica en colaboración con Food Banks Canada, que se llevará a cabo del 18 de noviembre al 31 de diciembre de 2024. Por cada prueba de manejo de un automóvil eléctrico VinFast, la compañía donará 100 comidas a personas necesitadas, equivalente a una donación de $50 CAD a los bancos de alimentos locales. Con un objetivo de 1,000 pruebas de manejo en todo el país, la iniciativa busca proporcionar hasta 100,000 comidas a canadienses en necesidad.
La campaña anima a los participantes a traer amigos, ya que cada prueba adicional contribuirá con otras 100 comidas. El personal de la sede de VinFast también será voluntario durante la temporada navideña para ayudar a transportar donaciones y asistir a los bancos de alimentos locales. La iniciativa se promoverá a través de una campaña multicanal en plataformas de redes sociales, anuncios digitales y promociones en tiendas tanto en inglés como en francés.
VinFast는 Food Banks Canada와 협력하여 2024년 11월 18일부터 12월 31일까지 진행되는 자선 캠페인을 시작했습니다. VinFast 전기차의 시승을 할 때마다 불우한 이웃에게 100끼의 식사를 기부하며, 이는 지역 푸드뱅크에 $50 CAD를 기부하는 것과 같습니다. 전국적으로 1,000회의 시승을 목표로 하여, 이 캠페인은 100,000끼의 식사를 필요로 하는 캐나다인들에게 제공하는 것을 목표로 하고 있습니다.
캠페인은 참가자들이 친구를 데려오도록 장려하고 있으며, 추가 시승마다 100끼의 식사가 더 기부됩니다. VinFast 본사 직원들도 연말 연시 동안 자원봉사를 하여 기부품을 운반하고 지역 푸드뱅크를 도울 것입니다. 이 이니셔티브는 소셜 미디어 플랫폼, 디지털 광고 및 매장 내 프로모션을 통해 영어와 프랑스어로 다채롭게 홍보될 것입니다.
VinFast a lancé une initiative caritative en partenariat avec Food Banks Canada, qui se déroulera du 18 novembre au 31 décembre 2024. Pour chaque essai de conduite d'un véhicule électrique VinFast, l'entreprise fera don de 100 repas aux personnes dans le besoin, ce qui équivaut à un don de 50 $ CAD aux banques alimentaires locales. Avec un objectif de 1 000 essais de conduite à l'échelle nationale, l'initiative vise à fournir jusqu'à 100 000 repas aux Canadiens dans le besoin.
La campagne encourage les participants à amener des amis, chaque essai supplémentaire contribuant au don de 100 repas supplémentaires. Le personnel du siège de VinFast fera également du bénévolat pendant la saison des fêtes pour aider au transport des dons et assister les banques alimentaires locales. L'initiative sera promue à travers une campagne multicanal sur les plateformes de médias sociaux, des publicités numériques et des promotions en magasin, en anglais et en français.
VinFast hat eine karitative Initiative in Partnerschaft mit Food Banks Canada ins Leben gerufen, die vom 18. November bis 31. Dezember 2024 läuft. Für jede Probefahrt mit einem VinFast-Elektrofahrzeug spendet das Unternehmen 100 Mahlzeiten an bedürftige Menschen, was einer Spende von 50 CAD an lokale Banken entspricht. Mit dem Ziel von 1.000 Probefahrten im ganzen Land soll die Initiative bis zu 100.000 Mahlzeiten für bedürftige Kanadier bereitstellen.
Die Kampagne ermutigt die Teilnehmer, Freunde mitzubringen, da jede weitere Probefahrt weitere 100 Mahlzeiten beitragen wird. Das HQ-Personal von VinFast wird auch während der Feiertage freiwillig helfen, um Spenden zu transportieren und den lokalen Banken zu helfen. Die Initiative wird durch eine multikanalige Kampagne auf Social-Media-Plattformen, digitalen Anzeigen und Verkaufsaktionen in Englisch und Französisch gefördert.
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VinFast Canada partners with Food Banks Canada (Photo: Business Wire)
A Drive for Change
The VinFast Food Banks Canada Support Initiative is a unique opportunity to make a difference by simply test-driving an innovative VinFast EV. Each test drive will translate into 100 meals, equivalent to a
Customers are encouraged to bring friends along, as each friend who also completes a test drive will generate an additional 100 meals, multiplying the impact. Furthering VinFast's commitment to community support, HQ staff will also be volunteering during the holiday season to help transport donations and provide hands-on assistance for local food banks.
Giving Back Through Sustainable Innovation
VinFast’s new program brings together the brand’s dedication to sustainability and social responsibility, aligning with the values of eco-conscious consumers, families, and professionals who are looking for meaningful ways to make a difference.
“Our Food Banks Canada Support Initiative lets customers experience our innovative all-wheel drive EVs while giving back to the community. A single test drive can provide a day’s meals for multiple families in need,” said Mr. Robert Muller, Deputy CEO of Sales and Marketing, VinFast North America. “Through this initiative, we’re excited to bring people together in the spirit of giving, and we invite Canadians across the country to join us in making an impact this holiday season.”
How to Participate
Consumers can visit any VinFast store nationwide to participate. For more information and store locations, please visit https://vinfastauto.ca/en
Campaign Activation
The Food Banks Canada Support Initiative will be supported by a multi-channel campaign across social media, digital ads, and in-store promotions. With separate English and French Canadian versions, the campaign will reach a broad audience across Facebook, Instagram, LinkedIn, YouTube, and shopping centers.
Join VinFast in its mission to support food banks and provide 100,000 meals this holiday season—one test drive at a time. Visit a VinFast store, bring a friend, and make a difference through the power of sustainable driving.
About VinFast
VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC, one of Vietnam’s largest conglomerates, is a pure-play EV manufacturer with the mission of making EVs accessible to everyone. VinFast’s product lineup today includes a wide range of electric SUVs, e-scooters, and e-buses. VinFast is currently embarking on its next growth phase through rapid expansion of its distribution and dealership network globally and increasing its manufacturing capacities with a focus on key markets across
About Food Banks Canada
Food Banks Canada is the leader in addressing food insecurity in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241121846317/en/
For more information on the Food Banks Canada Support Initiative, please contact: info.ca@vinfastauto.com
John Lindo: john.lindo@vinfastauto.com
Source: VinFast
FAQ
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