Village Farms Launches Pure Sunfarms Pink Kush Cured Resin Vape

Rhea-AI Summary

Village Farms (NASDAQ:VFF) launched the Pure Sunfarms Pink Kush Cured Resin 1g 510 Vape, extending Canada’s all-time number one selling strain into the country’s fastest-growing cannabis category. The cured resin vape, made from single-source Pink Kush extract, targets the expanding vape segment in major Canadian markets.

The product aims to deliver a true-to-flower, terpene-rich experience with Pink Kush’s signature flavour profile, and is available via licensed retailers in British Columbia now and in Ontario beginning next week.

Positive

• Extends top-selling Pink Kush strain into fast-growing Canadian vape category
• Targets vape segment up 11% year-over-year in dollar sales as of May 2026
• Leverages five-year track record as all-time top-selling strain in major markets
• Launches immediately in British Columbia, with Ontario availability starting next week

Negative

• None.

News Market Reaction – VFF

-2.40%

1 alert

-2.40% Session close to close

$253.37M Market Cap

2.04K Volume

In the Jun 12 session, VFF declined 2.40%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement extends Village Farms’ leading Pink Kush strain into the rapidly growing vape cate...

Analysis

This announcement extends Village Farms’ leading Pink Kush strain into the rapidly growing vape category, which accounts for nearly one in every five cannabis retail dollars and grew 11% year-over-year. It follows recent capacity expansion in the Netherlands and a registered direct equity raise of $15 million. Investors may watch how this new format contributes to branded sales momentum relative to prior flower performance and broader strategic initiatives.

Key Figures

Vape sales growth: 11 per cent year-over-year Category share: Nearly one in five dollars Product size: 1g +1 more

4 metrics

Vape sales growth 11 per cent year-over-year Vapes as fastest-growing Canadian cannabis retail category

Category share Nearly one in five dollars Vapes’ share of Canadian cannabis retail spending

Product size 1g Pure Sunfarms Pink Kush Cured Resin 1g 510 Vape

Vape format 510 Cured Resin 510 Vape cartridge format

Historical Context

5 past events · Latest: Jun 10 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 10	Board leadership change	Neutral	-0.5%	New Board Chairman appointed while former Chair remains on Board.
Jun 09	Netherlands expansion	Positive	-1.4%	Phase II Netherlands facility cultivation start, increasing Dutch capacity.
Jun 05	Equity financing	Negative	-15.4%	Registered direct offering of 7.5M shares to raise $15M gross.
Jun 02	Annual meeting results	Neutral	-4.0%	Directors elected and all meeting proposals approved by shareholders.
May 27	Industry award	Positive	-1.2%	Company won “Producer of the Year” at 2026 Business of Cannabis Awards.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news, including capacity expansion and awards, often coincided with negative price reactions, while the equity financing saw a notably larger selloff.

Recent Company History

In the past few weeks, Village Farms reported several developments: a registered direct equity investment expected to raise $15 million, governance updates from its annual meeting, and winning “Producer of the Year.” It also commenced cultivation at its Phase II Netherlands facility, targeting annual capacity of about 10 metric tonnes, and appointed a new Board Chairman. Despite generally constructive operational and governance news, shares often traded down after these announcements, framing today’s product launch within a backdrop of recent financing and expansion activity.

Key Terms

cured resin, hydrocarbon extract, cannabinoid, terpene, +2 more

6 terms

cured resin medical

"The Pure Sunfarms Pink Kush Cured Resin 510 Vape is filled with Pink Kush cured resin"

Cured resin is a liquid or soft plastic that has been transformed into a hard, stable material through a chemical hardening process (using heat, light, or a catalyst), similar to how glue dries and becomes a rigid shell. For investors, cured resin matters because its final strength, durability, and resistance to heat, chemicals or wear directly affect product quality, manufacturing costs, regulatory approval, warranty risk and long‑term revenue in industries from electronics to medical devices.

hydrocarbon extract medical

"Pink Kush cured resin, a single-source hydrocarbon extract that delivers a true-to-flower experience"

Hydrocarbon extract is a concentrated oil or resin produced by using light hydrocarbon solvents (commonly butane or propane) to pull desirable compounds from plant material. It matters to investors because the method affects product potency, production cost, regulatory risk and safety profile—similar to how an espresso machine makes a stronger, more expensive coffee than drip brewing—so changes in yield, compliance or reputation can directly influence a company’s margins and legal exposure.

cannabinoid medical

"preserves the strain’s natural cannabinoid and terpene profile"

Cannabinoids are chemical compounds that interact with the body’s cell signaling system that influences mood, appetite, pain and inflammation; they occur naturally in the cannabis plant, are made by the body, or can be created synthetically. Investors watch cannabinoids because they are the active ingredients that determine a product’s medical effects, consumer demand and regulatory treatment—think of them as the “active ingredient” in a drug or the key flavor that drives sales and legal rules.

terpene medical

"preserves the strain’s natural cannabinoid and terpene profile"

Terpenes are natural aromatic compounds found in many plants and herbs that give them distinctive smells and flavors, similar to how spices give a dish its character. For investors, terpenes matter because they drive product differentiation, influence consumer preference, affect extraction and manufacturing costs, and can shape regulatory and medical claims—factors that impact revenue potential, margins, and supply-chain risk for companies in sectors like cannabis, flavors, fragrances, and wellness.

child resistant regulatory

"packaged in a 100 per cent paper-based, child resistant carton"

A child resistant design is packaging or a product feature made to prevent young children from easily opening it, while still allowing adults to access the contents with reasonable effort—think of a medicine bottle with a safety cap that needs a specific push-and-twist. For investors, it matters because meeting safety standards reduces legal and recall risk, affects manufacturing costs and labeling, and can influence customer trust and sales for products where accidental ingestion or misuse is a concern.

510 vape technical

"launch of the Pure Sunfarms Pink Kush Cured Resin 510 Vape"

A 510 vape is a widely used, pen-style vaping system made of a small reusable battery that screws onto a replaceable cartridge carrying liquid nicotine or cannabis oil; the “510” describes the standard threaded connection that makes batteries and cartridges interchangeable, like USB plugs for chargers. Investors care because the standard creates a broad, compatible market for consumable cartridges and batteries, so sales, regulation, or supply-chain issues affecting one part of the ecosystem can quickly influence revenue and market share across many brands.

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Canada’s all-time number one strain now available as a true-to-flower cured resin vape

Launch positions Pure Sunfarms’ iconic Pink Kush in Canada’s fastest-growing cannabis category

DELTA, British Columbia, June 12, 2026 (GLOBE NEWSWIRE) -- Village Farms International, Inc. (“Village Farms” or the “Company”) (NASDAQ: VFF) today announced the launch of the Pure Sunfarms Pink Kush Cured Resin 510 Vape, bringing Canada’s all-time number one selling strain into the fastest-growing category of the Canadian cannabis market.

Pure Sunfarms’ Pink Kush holds the distinction of being the all-time top-selling strain across major Canadian markets for five years running,¹ making it one of the most recognized cannabis products in the country. The new format extends that legacy into the rapidly expanding vape category, offering consumers a convenient, on-the-go option that preserves what has made the strain iconic.

The Pure Sunfarms Pink Kush Cured Resin 510 Vape is filled with Pink Kush cured resin, a single-source hydrocarbon extract that delivers a true-to-flower experience. Cured resin appeals to consumers seeking a flower-forward experience that preserves the strain’s natural cannabinoid and terpene profile. The format captures the strain’s signature flavour profile of white pepper, earthy gas, and sweet coffee, with a clean, consistent pull for smooth, flavourful, and potent puffs, packaged in a 100 per cent paper-based, child resistant carton.

Paul Furfaro, Global President of Commercial for Village Farms, commented, “Pure Sunfarms’ Pink Kush built its reputation in dried flower and earned a loyal following the same way it has in every market it’s entered: by simply being exceptional. Bringing it into the vape category as a cured resin offering was a natural next move. Consumers who love Pure Sunfarms’ Pink Kush will recognize it immediately—the terpenes, the experience, the effect—all of it in a format they can take with them. Vapes are where the market is growing, and the reputation of our Pink Kush gives us a meaningful platform to compete in that space.”

Vapes are the fastest-growing category in Canadian cannabis retail, up 11 per cent year-over-year in dollar sales year-to-date as of May 2026. The category now represents nearly one in five dollars spent on cannabis nationally, with its share of category continuing to climb.² The Pure Sunfarms Pink Kush Cured Resin Vape enters that momentum with one of the most trusted cultivar names in Canadian cannabis behind it.

The Pure Sunfarms Pink Kush Cured Resin 1g 510 Vape is available through licensed cannabis retailers in British Columbia today and Ontario beginning next week.

For more information about Pure Sunfarms Pink Kush Cured Resin 510 Vape, visit www.puresunfarms.com

About Village Farms International, Inc.

Village Farms is a global leader in cannabis, plant-based consumer packaged goods, and sustainable innovation. With a legacy built on decades of Controlled Environment Agriculture expertise and Dutch farming practices, today the Company is one of the world’s largest and most profitable cannabis operators with an asset portfolio that spans over 7 million square feet of advanced greenhouse and indoor cultivation assets.

In Canada, Village Farms operates one of the largest EU-GMP certified cannabis facilities in the world from its production campus in Delta, British Columbia, and exports products to international medical markets. The Company is also a market share leader in dried flower formats and produces and distributes some of the country’s highest quality and best-selling strains, including its flagship Pure Sunfarms Pink Kush, one of the most widely consumed strains on the planet. Village Farms’ Canadian brand portfolio includes Pure Sunfarms, Fraser Valley Weed Co., Soar, Super Toast, Pure Laine, Tam Tams and Promenade.

In the Netherlands, the Company is one of only ten licensed operators in the country’s regulated cannabis program, and in the United States its CBDistillery brand is one of the country’s largest independent hemp-derived wellness platforms. Beyond cannabis, the Company’s Clean Energy division transforms landfill gas into renewable natural gas, and it also holds an equity interest in Vanguard Food LP, a private venture pursuing strategic acquisitions to build a premier branded food platform in North America.

Contact Information

Sam Gibbons Senior Vice President, Corporate Affairs Phone: (407) 936-1190 ext. 328 Email: sgibbons@villagefarms.com Danielle Allore Senior Manager, Communications Email: dallore@villagefarms.com

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¹ Hifyre Retail Sales, 2021-2026
² Hifyre Retail Sales May 2026

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ab2fd829-34d7-4542-abbd-f7340ffaf13b

FAQ

What did Village Farms (NASDAQ:VFF) announce about the Pure Sunfarms Pink Kush Cured Resin Vape on June 12, 2026?

Village Farms announced the launch of the Pure Sunfarms Pink Kush Cured Resin 1g 510 Vape in Canada. According to the company, the new product brings its all-time top-selling Pink Kush strain into the rapidly expanding cannabis vape category.

What is the Pure Sunfarms Pink Kush Cured Resin 510 Vape and how is it made?

The Pure Sunfarms Pink Kush Cured Resin 510 Vape is a single-source hydrocarbon cannabis extract vape. According to Village Farms, it uses Pink Kush cured resin designed to deliver a true-to-flower, flower-forward experience that preserves the strain’s natural cannabinoid and terpene profile.

Why is the Pink Kush Cured Resin Vape launch important for Village Farms (VFF) investors?

The launch moves Village Farms’ leading Pink Kush strain into Canada’s fastest-growing cannabis category: vapes. According to the company, vape products are up 11% year-over-year and now represent nearly one in five dollars spent on cannabis nationally.

When and where will the Pure Sunfarms Pink Kush Cured Resin 1g 510 Vape be available in Canada?

The Pink Kush Cured Resin 1g 510 Vape is available in British Columbia through licensed retailers as of the launch. According to Village Farms, it will also be available in Ontario beginning next week, expanding access across major Canadian markets.

What flavour and experience does the Pure Sunfarms Pink Kush Cured Resin Vape offer?

The vape offers Pink Kush’s signature profile of white pepper, earthy gas, and sweet coffee flavours. According to Village Farms, the cured resin format aims to provide a clean, consistent pull with smooth, flavourful, and potent puffs that mirror the original flower experience.

How successful is the Pink Kush strain that Village Farms is using in its cured resin vape?

Pink Kush is described as Canada’s all-time number one selling cannabis strain in major markets. According to Village Farms, it has held the distinction of all-time top-selling strain for five consecutive years, giving the vape launch a well-recognized cultivar foundation.