Fat Tire and Vans Unveil Upcoming Collaboration
Fat Tire and Vans have announced a summer collaboration, unveiling edition Vans Checkerboard pattern on Fat Tire beer cans and exclusive merchandise. This collection includes Vans Classic Slip-On Checkerboard Shoes with a custom Fat Tire design, a coordinating hat, socks, and cooler, all available for preorder at DrinkFatTire.com.
The collaboration also features launch events in Denver, CO on July 26 and New York, NY on Aug. 19, with live music, custom merchandise, and a free beer for attendees wearing Vans. Proceeds from the collaboration will benefit Sustainable Coastlines Hawaii, a non-profit dedicated to ocean and beach conservation.
Fat Tire's Brand Manager, Taylor Boyd, emphasizes the shared values of quality and authenticity between the two brands.
Fat Tire e Vans hanno annunciato una collaborazione estiva, svelando l'edizione del pattern Vans Checkerboard sulle lattine di birra Fat Tire e su merchandising esclusivo. Questa collezione include le Vans Classic Slip-On Checkerboard Shoes con un design personalizzato di Fat Tire, un cappellino coordinato, calze e un cooler, tutti disponibili per preordini su DrinkFatTire.com.
La collaborazione prevede anche eventi di lancio a Denver, CO il 26 luglio e a New York, NY il 19 agosto, con musica dal vivo, merchandising personalizzato e una birra gratis per i partecipanti che indossano Vans. I proventi della collaborazione andranno a beneficio di Sustainable Coastlines Hawaii, un'organizzazione no-profit dedicata alla conservazione degli oceani e delle spiagge.
Il Brand Manager di Fat Tire, Taylor Boyd, sottolinea i valori condivisi di qualità e autenticità tra i due marchi.
Fat Tire y Vans han anunciado una colaboración de verano, presentando la edición del patrón Vans Checkerboard en las latas de cerveza Fat Tire y productos exclusivos. Esta colección incluye Vans Classic Slip-On Checkerboard Shoes con un diseño personalizado de Fat Tire, un sombrero a juego, calcetines y una hielera, todos disponibles para preventa en DrinkFatTire.com.
La colaboración también contará con eventos de lanzamiento en Denver, CO el 26 de julio y en Nueva York, NY el 19 de agosto, con música en vivo, productos personalizados y una cerveza gratis para los asistentes que usen Vans. Las ganancias de la colaboración beneficiarán a Sustainable Coastlines Hawaii, una organización sin fines de lucro dedicada a la conservación de océanos y playas.
El Brand Manager de Fat Tire, Taylor Boyd, enfatiza los valores compartidos de calidad y autenticidad entre las dos marcas.
Fat Tire와 Vans가 여름 협업을 발표하며 Fat Tire 맥주 캔과 독점 상품에 Vans Checkerboard 패턴을 공개했습니다. 이 컬렉션에는 Fat Tire 디자인의 Vans Classic Slip-On Checkerboard Shoes, 맞춤형 모자, 양말, 쿨러가 포함되어 있으며, 모두 DrinkFatTire.com에서 사전 주문할 수 있습니다.
이 협업은 7월 26일 덴버, CO와 8월 19일 뉴욕, NY에서 런칭 이벤트도 진행되며, 라이브 음악, 맞춤형 상품, Vans를 착용한 참석자에게 무료 맥주가 제공됩니다. 협업의 수익금은 해양 및 해변 보존에 헌신하는 비영리 단체인 Sustainable Coastlines Hawaii에 기부됩니다.
Fat Tire의 브랜드 매니저인 Taylor Boyd는 두 브랜드 간의 품질과 진정성의 공유 가치를 강조합니다.
Fat Tire et Vans ont annoncé une collaboration estivale, dévoilant l'édition du motif Vans Checkerboard sur les canettes de bière Fat Tire et des articles merchandising exclusifs. Cette collection comprend les Vans Classic Slip-On Checkerboard Shoes avec un design personnalisé Fat Tire, ainsi qu'une casquette assortie, des chaussettes et un cooler, tous disponibles en précommande sur DrinkFatTire.com.
La collaboration propose également des événements de lancement à Denver, CO le 26 juillet et à New York, NY le 19 août, avec de la musique live, des marchandises personnalisées et une bière gratuite pour les participants portant des Vans. Les profits de cette collaboration profiteront à Sustainable Coastlines Hawaii, une organisation à but non lucratif dédiée à la conservation des océans et des plages.
Le Brand Manager de Fat Tire, Taylor Boyd, souligne les valeurs communes de qualité et d'authenticité entre les deux marques.
Fat Tire und Vans haben eine Sommer-Kooperation angekündigt und das Vans Checkerboard-Muster auf Fat Tire-Bierdosen sowie exklusive Merchandise-Artikel enthüllt. Diese Kollektion umfasst die Vans Classic Slip-On Checkerboard Shoes mit einem maßgeschneiderten Fat Tire-Design, eine passende Mütze, Socken und einen Kühler, die alle vorbestellt werden können unter DrinkFatTire.com.
Die Zusammenarbeit beinhaltet auch Launch-Events in Denver, CO am 26. Juli und New York, NY am 19. August, mit Live-Musik, maßgeschneidertem Merchandise und einem kostenlosen Bier für Teilnehmer, die Vans tragen. Die Erlöse aus der Zusammenarbeit kommen Sustainable Coastlines Hawaii zugute, einer gemeinnützigen Organisation, die sich der Ozean- und Strandkonservierung widmet.
Der Brand Manager von Fat Tire, Taylor Boyd, betont die gemeinsamen Werte von Qualität und Authentizität zwischen den beiden Marken.
- edition collaboration between Fat Tire and Vans, increasing brand visibility and consumer interest.
- Proceeds supporting Sustainable Coastlines Hawaii, aligning the brand with social responsibility and sustainability.
- availability of the collaboration may lead to unmet demand and potential consumer dissatisfaction.
Two iconic brands come together to celebrate existence outside the norm with summer capsule
This hyper-limited capsule collection, that includes Vans Classic Slip-On Checkerboard Shoes featuring custom Fat Tire design along with a coordinating hat, socks, and cooler, is now available for preorder at DrinkFatTire.com. Styled for summer, craft drinkers can reach for an easy-drinking Fat Tire sporting Vans-inspired packaging and cans.
"Like Fat Tire, Vans speaks to those who appreciate authentic, quality products and identify with our respective roots as originators," said Fat Tire Brand Manager Taylor Boyd. "This collaboration celebrates those qualities, and we're excited for beer lovers to see a fellow icon in the beer aisle this summer."
For this limited-edition collaboration with Vans, Fat Tire is donating proceeds from beer sold to benefit Sustainable Coastlines Hawaii, a grassroots non-profit dedicated to inspiring communities to care for our oceans and beaches.
Due to the limited nature of the collaboration, items will only be available for a short time while supplies last.
Off the Wall onto the Can Events
To celebrate the collaboration, Fat Tire and Vans will host launch events throughout the summer including:
- In
Denver, CO on Friday, July 26 at Bannock Street Garage from 6 – 9 p.m., featuring music by legendary skateboarder and musician, Ray Barbee, and attendance from Vans athletes. Open to the public, the event will feature live music, custom merch, a DIY art station, and a free beer for those who show up in Vans. - In
New York, NY on Monday, Aug. 19 at Nai with a dinner at 6 p.m. and performance by musician Annie Dirusso at 9 p.m. This is a ticketed event, with tickets available here.
About Fat Tire
Fat Tire Ale was first introduced by New Belgium Brewing – a certified B Corporation – in 1991 and has long been one of America's most popular and enduring beers. As a longtime champion for environmental initiatives, Fat Tire has established a fervent commitment to climate action that has driven the brand for more than 30 years. In 2020, the award-winning, easy-drinking ale became America's first certified carbon neutral beer and has invested significantly in customer education and advocacy around solutions to the climate crisis through Fat Tire's digital platform at DrinkSustainably.com. To learn, follow Fat Tire on Instagram, Facebook, YouTube, and X.
About New Belgium
New Belgium Brewing was founded in 1991 in
New
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand inspires and empowers everyone to live "Off the Wall" embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture across action sports, music, art and design.
Vans, "Off The Wall" Since '66
www.vans.com
youtube.com/vans
tiktok.com/@vans
instagram.com/vans
facebook.com/vans
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SOURCE New Belgium Brewing
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