Veritone Launches SPORT X, an AI-Driven, Short-Form Sports Video Licensing Marketplace
Veritone has launched SPORT X, an intelligent marketplace designed for sports federations and content producers to license short-form sports videos directly to media buyers. Initially available in the EMEA region, SPORT X aims to enhance revenue streams and visibility for sports rights holders like ATP Media, Euroleague Basketball, and Extreme E. The platform uses aiWARE for efficient content delivery and analytics, with no upfront fees for federations. This initiative complements Veritone's recent AI-voice partnership with Stats Perform.
- Launch of SPORT X offers new revenue opportunities for sports content producers.
- No upfront fees for federations to license content, reducing barriers to entry.
- Utilizes advanced AI technology for efficient content management and delivery.
- Partnership with Stats Perform enhances Veritone's capabilities in sports data and AI.
- None.
ATP Media, Euroleague Basketball, Extreme E and SNTV among early adopters
Sports rights holders on board with SPORT X include ATP Media, Euroleague Basketball and Extreme
“This is an exciting development for
SPORT X is powered by aiWARE to automatically deliver quality, rights-cleared, indexed and metadata-rich video in a highly secure environment in seconds. Pricing, which is set by the rights holder, will be dependent on the usage type, content and region. Content owners can add multipliers when there is an increase in demand.
There is no upfront fee for federations and video suppliers to make their content available to license on SPORT X and can include highlights, news, social posts and user-generated content. Media buyers can use the content for all types of editorial, sport programming, TV shows and social or digital channels, depending on the license parameters set by the video provider.
“Our goal is to connect global sports content owners with a network of media buyers in a highly accessible sports content exchange, using AI that will continue to learn buying and selling patterns from both sides of the marketplace. This is an opportunity for sports content producers to maximize the monetization of their digital assets and at the same time reach new audiences and grow their sport’s footprint,” said
Eastham added, “Through AI, we are able to deliver personalized and contextualized content recommendations in real-time. Data points from the available media are married with buying history, territory, platform, event and athlete preferences to create a unique feed for buyers. This efficiently speeds up the search for relevant content, saving time for buyers and allowing sellers to scale content opportunities and generate even more revenue.”
On the content provider side, SPORT X is for anyone who holds the rights to quality current licensable sports content. Rights clearance by the owner is established at the time of ingesting the content, which can be updated whenever available. Sellers can geo-block content they do not wish to license in certain territories. SPORT X’s analytics dashboard provides clarity on how content is performing with buyers and where it is being sold so that sellers can optimize their content strategy accordingly.
Media buyers create an account and can only access video that is clearly delineated for their use. SPORT X uses the financial payment processing platform Stripe to maintain a high level of security and ensure payments are protected. Stripe accepts most major credit cards and debit cards.
SPORT X complements Veritone’s existing offerings to sports federations, leagues, clubs and broadcasters around the world. These include Veritone Digital Media Hub, an AI-powered, white-label asset management and monetization solution that gives content owners the opportunity to generate more revenue from their assets by setting up their own digital storefront and makes content easily discoverable with AI-powered metadata tagging and content management.
Additionally,
About
Safe Harbor Statement
This news release contains forward-looking statements. Without limiting the generality of the foregoing, words such as “may,” “will,” “expect,” “believe,” “anticipate,” “intend,” “could,” “estimate” or “continue” or the negative or other variations thereof or comparable terminology are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Assumptions relating to the foregoing involve judgments and risks with respect to various matters which are difficult or impossible to predict accurately and many of which are beyond the control of
View source version on businesswire.com: https://www.businesswire.com/news/home/20221020005419/en/
Global Results Comms (GRC)
+1 949 608 0276
Veritone@globalresultspr.com
srich@veritone.com
Source:
FAQ
What is SPORT X launched by Veritone?
Which sports federations are using SPORT X?
What technology powers SPORT X?
Is there an upfront fee to use SPORT X?