Pocket.watch Selects Veritone as AI Partner to Expand COPPA Compliant Advertising Offerings
Veritone (NASDAQ: VERI) has been selected by pocket.watch as its AI partner to expand contextual targeting across content from pocket.watch's creator network, which boasts over one billion YouTube subscribers. Veritone's aiWARE platform will automate contextual ad targeting and content categorization for pocket.watch's vast library of kids and family entertainment, generating over 10 billion monthly views.
This partnership aims to enhance pocket.watch's ability to distribute and monetize content more efficiently. Veritone's AI Solutions Group will create a custom solution to provide pocket.watch with structured data for managing and scaling their digital influencer content. The collaboration is expected to help pocket.watch meet the growing demand for innovative entertainment while maintaining child-safety standards in advertising.
Veritone (NASDAQ: VERI) è stata selezionata da pocket.watch come partner AI per ampliare il targeting contestuale dei contenuti provenienti dalla rete di creator di pocket.watch, che vanta oltre un miliardo di abbonati su YouTube. La piattaforma aiWARE di Veritone automatizzerà il targeting pubblicitario contestuale e la categorizzazione dei contenuti per l'ampia libreria di intrattenimento per bambini e famiglie di pocket.watch, generando oltre 10 miliardi di visualizzazioni mensili.
Questa partnership mira a migliorare la capacità di pocket.watch di distribuire e monetizzare i contenuti in modo più efficiente. Il Gruppo Soluzioni AI di Veritone creerà una soluzione personalizzata per fornire a pocket.watch dati strutturati per gestire e scalare i loro contenuti di influencer digitali. La collaborazione dovrebbe aiutare pocket.watch a soddisfare la crescente domanda di intrattenimento innovativo, mantenendo al contempo standard di sicurezza per i bambini nella pubblicità.
Veritone (NASDAQ: VERI) ha sido seleccionada por pocket.watch como su socio de IA para ampliar el targeting contextual a través del contenido de la red de creadores de pocket.watch, que cuenta con más de mil millones de suscriptores en YouTube. La plataforma aiWARE de Veritone automatizará el targeting publicitario contextual y la categorización del contenido para la vasta biblioteca de entretenimiento infantil y familiar de pocket.watch, generando más de 10 mil millones de vistas mensuales.
Esta asociación tiene como objetivo mejorar la capacidad de pocket.watch para distribuir y monetizar contenido de manera más eficiente. El Grupo de Soluciones de IA de Veritone creará una solución personalizada para proporcionar a pocket.watch datos estructurados para gestionar y escalar su contenido de influencers digitales. Se espera que la colaboración ayude a pocket.watch a satisfacer la creciente demanda de entretenimiento innovador, manteniendo al mismo tiempo los estándares de seguridad infantil en la publicidad.
Veritone (NASDAQ: VERI)는 pocket.watch의 AI 파트너로 선정되어 pocket.watch의 크리에이터 네트워크에서 콘텐츠에 대한 맥락 타겟팅을 확장합니다. 이 네트워크는 10억 명 이상의 YouTube 구독자를 보유하고 있습니다. Veritone의 aiWARE 플랫폼은 pocket.watch의 광범위한 어린이 및 가족 엔터테인먼트 라이브러리에 대한 맥락 광고 타겟팅 및 콘텐츠 분류를 자동화할 것입니다.
이번 파트너십의 목적은 pocket.watch의 콘텐츠를 보다 효율적으로 배포하고 수익화할 수 있는 능력을 향상시키는 것입니다. Veritone의 AI 솔루션 그룹은 pocket.watch가 디지털 인플루언서 콘텐츠를 관리하고 확장할 수 있도록 구조화된 데이터를 제공하는 맞춤형 솔루션을 만들 것입니다. 이번 협업은 pocket.watch가 혁신적인 엔터테인먼트에 대한 증가하는 수요를 충족하면서 어린이 안전 기준을 유지하도록 도울 것으로 기대됩니다.
Veritone (NASDAQ: VERI) a été sélectionnée par pocket.watch comme partenaire IA pour étendre le ciblage contextuel à travers le contenu du réseau de créateurs de pocket.watch, qui compte plus d'un milliard d'abonnés sur YouTube. La plateforme aiWARE de Veritone automatisera le ciblage publicitaire contextuel et la catégorisation du contenu pour la vaste bibliothèque de divertissement pour enfants et familles de pocket.watch, générant plus de 10 milliards de vues par mois.
Ce partenariat vise à améliorer la capacité de pocket.watch à distribuer et monétiser le contenu de manière plus efficace. Le Groupe de Solutions IA de Veritone créera une solution personnalisée pour fournir à pocket.watch des données structurées afin de gérer et d'échelonner leur contenu d'influenceurs numériques. La collaboration devrait aider pocket.watch à répondre à la demande croissante de divertissement innovant tout en maintenant des normes de sécurité pour les enfants dans la publicité.
Veritone (NASDAQ: VERI) wurde von pocket.watch als KI-Partner ausgewählt, um das kontextuelle Targeting über Inhalte aus dem Creator-Netzwerk von pocket.watch zu erweitern, das über eine Milliarde YouTube-Abonnenten hat. Die aiWARE-Plattform von Veritone wird das kontextuelle Anzeigen-Targeting und die Inhaltskategorisierung automatisieren für die umfangreiche Bibliothek an Kinder- und Familienunterhaltung von pocket.watch und dabei über 10 Milliarden monatliche Aufrufe generieren.
Diese Partnerschaft zielt darauf ab, die Fähigkeit von pocket.watch zu verbessern, Inhalte effizienter zu verteilen und zu monetarisieren. Die AI Solutions Group von Veritone wird eine maßgeschneiderte Lösung entwickeln, um pocket.watch strukturierte Daten für das Management und die Skalierung ihrer digitalen Influencer-Inhalte zu liefern. Die Zusammenarbeit wird voraussichtlich pocket.watch dabei helfen, der wachsenden Nachfrage nach innovativer Unterhaltung gerecht zu werden und gleichzeitig die Sicherheitsstandards für Kinder in der Werbung einzuhalten.
- Partnership with pocket.watch, a major player in kids' entertainment with over 1 billion YouTube subscribers
- Potential for increased revenue through enhanced ad targeting and content monetization
- Expansion into the lucrative kids and family entertainment market
- Automation of time-consuming manual processes, improving operational efficiency
- Demonstration of Veritone's AI capabilities in addressing media industry challenges
- None.
Insights
This partnership marks a significant advancement in AI-driven contextual advertising for children's content. Veritone's aiWARE platform will automate the analysis of pocket.watch's vast content library, enabling more precise ad targeting while maintaining COPPA compliance. This is important in the kids' digital entertainment space, where privacy and appropriateness are paramount.
The ability to scan thousands of hours of content automatically will dramatically increase efficiency and scalability for pocket.watch's advertising operations. This could lead to improved monetization of their content, which currently generates over
This collaboration could significantly impact the $1.7 billion global kids digital advertising market. By enhancing contextual targeting capabilities, pocket.watch is positioning itself to capture a larger share of this growing market. The partnership addresses a critical challenge in kids' advertising: balancing effective monetization with strict privacy regulations.
With over 500 million monthly ad impressions across YouTube and YouTube Kids, the potential for revenue growth is substantial. This move could attract more advertisers to pocket.watch's platform, as it offers both scale and precision in a highly regulated environment. It's a smart strategic move that could set pocket.watch apart in the competitive kids' entertainment landscape.
While specific financial terms weren't disclosed, this partnership could positively impact Veritone's (NASDAQ: VERI) revenue streams. The kids' content market is massive and Veritone is now positioned to tap into it more effectively. For pocket.watch, the increased efficiency in ad placement could lead to higher CPMs and improved profit margins.
Investors should monitor Veritone's upcoming quarterly reports for potential revenue growth in their Media & Entertainment segment. If successful, this partnership could serve as a model for similar deals, opening up new market opportunities for Veritone. However, it's important to note that the full financial impact may take time to materialize as the system is implemented and optimized.
Veritone to enhance contextual ad targeting and monetization for pocket.watch’s vast library of kids and family entertainment that generates over 10 billion monthly views
Pocket.watch’s advertising partnerships division, Clock.Work, is one of only a handful of companies granted rights by Google to run kid-safe contextual advertising directly within YouTube Kids, the largest video platform for kids content in the world. Leveraging Veritone’s aiWARETM platform, Veritone’s AI Solutions Group will be able to automate contextual ad targeting and the categorization of pocket.watch’s expansive library of digital creator content, so that pocket.watch can distribute and monetize content faster and more effectively. For example, if a brand is looking to place an advertisement for new dolls on YouTube, Veritone’s technology seamlessly scans thousands of hours of content to enable placement of the ad adjacent to videos of kids playing with dolls.
The pocket.watch creator portfolio includes over 50 of the top kids and family creator brands with over 1 billion YouTube subscribers driving over 10 billion monthly views. Veritone’s AI enhancements will enable Clock.Work to efficiently scale their offerings, which already deliver over 500M monthly ad impressions across both YouTube and YouTube Kids.
"We are thrilled to partner with Veritone and leverage their AI technology to better identify relevant video content," said Julia Moonves, SVP Ad Sales and Brand Partnerships at pocket.watch. "Veritone’s AI Solutions Group will automate time-consuming manual processes, allowing our team to more efficiently deliver solutions to our advertising partners at a significantly larger scale while maintaining best-in-class protections for our kids and family audiences. "
“Pocket.watch is at the forefront of kids' entertainment, and we are excited to support their vision with our AI technology,” said Sean King, general manager, Media and Entertainment, Veritone. “Leveraging our aiWARE platform, our AI Solutions Group will be able to create a custom solution that will provide pocket.watch with the structured data they need to efficiently manage and scale their digital influencer content, ensuring they continue to meet the growing demand for innovative and engaging entertainment.”
By combining Veritone’s award-winning aiWARE platform, which leverages multiple AI models to enhance metadata generation and improve content discoverability, with Veritone’s AI Services Group, organizations like pocket.watch have the ability to create content and structured data at an unprecedented scale. This partnership underscores Veritone’s commitment to providing AI solutions that address the unique challenges of the media and entertainment industry, helping companies like pocket.watch maximize the value of their content and streamline their operations.
To learn more about Veritone’s aiWARE platform, visit: https://www.veritone.com/aiware/enterprise-ai-platform/
About Veritone
Veritone (NASDAQ: VERI) builds human-centered enterprise AI solutions. Serving customers in the media, entertainment, public sector and talent acquisition industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit Veritone.com.
About pocket.watch
Pocket.watch is the leading studio building kids and family entertainment franchises with the most popular digital creators in the world. Pocket.watch harnesses the power of audiences built on YouTube and expands them across all types of diverse kids and family platforms and experiences. The company brings kids more of what they love from these creators by producing original video and audio content, mobile games, metaverse worlds, live events and robust consumer product lines ranging from toys to toothbrushes. Key pocket.watch franchises include Ryan’s World, Love, Diana, Onyx Monster Mysteries and Toys and Colors: Kaleidoscope City.
The company’s content library, consisting of tens of thousands of kids and family videos, is distributed globally on over 45 platforms, generating hundreds of millions of hours of viewership every month. The content library comprises many seasons of the company’s breakthrough MishMash™ format alongside pocket.watch originals including the Emmy-nominated Ryan’s Mystery Playdate and the animated series Onyx Monster Mysteries and Love, Diana Adventures.
Founded in 2017 by Chris M. Williams (CEO), the company’s headquarters and filming studios are located in
For more information about the pocket.watch portfolio of franchises and creators and its premium slate of content, visit pocket.watch, or check out @pocketwatchHQ on Instagram, /PocketwatchHQ on Facebook, @pocketwatchhq on TikTok @pocketwatchhq, and pocketwatch-studios on LinkedIn.
For more information about pocket.watch, please visit pocket.watch.
Safe Harbor Statement
This news release contains forward-looking statements. Without limiting the generality of the foregoing, words such as “may,” “will,” “expect,” “believe,” “anticipate,” “intend,” “could,” “estimate” or “continue” or the negative or other variations thereof or comparable terminology are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Assumptions relating to the foregoing involve judgments and risks with respect to various matters which are difficult or impossible to predict accurately and many of which are beyond the control of Veritone. Certain of such judgments and risks are discussed in Veritone’s SEC filings. Although Veritone believes that the assumptions underlying the forward-looking statements are reasonable, any of the assumptions could prove inaccurate and, therefore, there can be no assurance that the results contemplated in forward-looking statements will be realized. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by Veritone or any other person that their objectives or plans will be achieved. Veritone undertakes no obligation to revise the forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240905978601/en/
Media Contact:
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Global Results Comms (GRC)
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Veritone@globalresultspr.com
Sarah Rich
Veritone
srich@veritone.com
Source: Veritone
FAQ
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