Pocket.watch Selects Veritone as AI Partner to Expand COPPA Compliant Advertising Offerings

Rhea-AI Summary

Veritone (NASDAQ: VERI) has been selected by pocket.watch as its AI partner to expand contextual targeting across content from pocket.watch's creator network, which boasts over one billion YouTube subscribers. Veritone's aiWARE platform will automate contextual ad targeting and content categorization for pocket.watch's vast library of kids and family entertainment, generating over 10 billion monthly views.

This partnership aims to enhance pocket.watch's ability to distribute and monetize content more efficiently. Veritone's AI Solutions Group will create a custom solution to provide pocket.watch with structured data for managing and scaling their digital influencer content. The collaboration is expected to help pocket.watch meet the growing demand for innovative entertainment while maintaining child-safety standards in advertising.

Positive

• Partnership with pocket.watch, a major player in kids' entertainment with over 1 billion YouTube subscribers
• Potential for increased revenue through enhanced ad targeting and content monetization
• Expansion into the lucrative kids and family entertainment market
• Automation of time-consuming manual processes, improving operational efficiency
• Demonstration of Veritone's AI capabilities in addressing media industry challenges

Negative

• None.

Tech Expert

This partnership marks a significant advancement in AI-driven contextual advertising for children's content. Veritone's aiWARE platform will automate the analysis of pocket.watch's vast content library, enabling more precise ad targeting while maintaining COPPA compliance. This is important in the kids' digital entertainment space, where privacy and appropriateness are paramount.

The ability to scan thousands of hours of content automatically will dramatically increase efficiency and scalability for pocket.watch's advertising operations. This could lead to improved monetization of their content, which currently generates over 10 billion monthly views. The partnership also highlights the growing importance of AI in content categorization and ad placement, potentially setting a new standard in the industry.

Market Research Analyst

This collaboration could significantly impact the $1.7 billion global kids digital advertising market. By enhancing contextual targeting capabilities, pocket.watch is positioning itself to capture a larger share of this growing market. The partnership addresses a critical challenge in kids' advertising: balancing effective monetization with strict privacy regulations.

With over 500 million monthly ad impressions across YouTube and YouTube Kids, the potential for revenue growth is substantial. This move could attract more advertisers to pocket.watch's platform, as it offers both scale and precision in a highly regulated environment. It's a smart strategic move that could set pocket.watch apart in the competitive kids' entertainment landscape.

Financial Analyst

While specific financial terms weren't disclosed, this partnership could positively impact Veritone's (NASDAQ: VERI) revenue streams. The kids' content market is massive and Veritone is now positioned to tap into it more effectively. For pocket.watch, the increased efficiency in ad placement could lead to higher CPMs and improved profit margins.

Investors should monitor Veritone's upcoming quarterly reports for potential revenue growth in their Media & Entertainment segment. If successful, this partnership could serve as a model for similar deals, opening up new market opportunities for Veritone. However, it's important to note that the full financial impact may take time to materialize as the system is implemented and optimized.

Veritone to enhance contextual ad targeting and monetization for pocket.watch’s vast library of kids and family entertainment that generates over 10 billion monthly views

DENVER--(BUSINESS WIRE)-- Veritone, Inc. (NASDAQ: VERI), a leader in building human-centered enterprise AI solutions, today announced that pocket.watch, the premiere kids' entertainment studio that creates global franchises from YouTube stars, has selected Veritone as its AI partner to help expand contextual targeting across content from pocket.watch’s creator network of over one billion YouTube subscribers.

Pocket.watch’s advertising partnerships division, Clock.Work, is one of only a handful of companies granted rights by Google to run kid-safe contextual advertising directly within YouTube Kids, the largest video platform for kids content in the world. Leveraging Veritone’s aiWARE^TM platform, Veritone’s AI Solutions Group will be able to automate contextual ad targeting and the categorization of pocket.watch’s expansive library of digital creator content, so that pocket.watch can distribute and monetize content faster and more effectively. For example, if a brand is looking to place an advertisement for new dolls on YouTube, Veritone’s technology seamlessly scans thousands of hours of content to enable placement of the ad adjacent to videos of kids playing with dolls.

The pocket.watch creator portfolio includes over 50 of the top kids and family creator brands with over 1 billion YouTube subscribers driving over 10 billion monthly views. Veritone’s AI enhancements will enable Clock.Work to efficiently scale their offerings, which already deliver over 500M monthly ad impressions across both YouTube and YouTube Kids.

"We are thrilled to partner with Veritone and leverage their AI technology to better identify relevant video content," said Julia Moonves, SVP Ad Sales and Brand Partnerships at pocket.watch. "Veritone’s AI Solutions Group will automate time-consuming manual processes, allowing our team to more efficiently deliver solutions to our advertising partners at a significantly larger scale while maintaining best-in-class protections for our kids and family audiences. "

“Pocket.watch is at the forefront of kids' entertainment, and we are excited to support their vision with our AI technology,” said Sean King, general manager, Media and Entertainment, Veritone. “Leveraging our aiWARE platform, our AI Solutions Group will be able to create a custom solution that will provide pocket.watch with the structured data they need to efficiently manage and scale their digital influencer content, ensuring they continue to meet the growing demand for innovative and engaging entertainment.”

By combining Veritone’s award-winning aiWARE platform, which leverages multiple AI models to enhance metadata generation and improve content discoverability, with Veritone’s AI Services Group, organizations like pocket.watch have the ability to create content and structured data at an unprecedented scale. This partnership underscores Veritone’s commitment to providing AI solutions that address the unique challenges of the media and entertainment industry, helping companies like pocket.watch maximize the value of their content and streamline their operations.

To learn more about Veritone’s aiWARE platform, visit: https://www.veritone.com/aiware/enterprise-ai-platform/

About Veritone

Veritone (NASDAQ: VERI) builds human-centered enterprise AI solutions. Serving customers in the media, entertainment, public sector and talent acquisition industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit Veritone.com.

About pocket.watch

Pocket.watch is the leading studio building kids and family entertainment franchises with the most popular digital creators in the world. Pocket.watch harnesses the power of audiences built on YouTube and expands them across all types of diverse kids and family platforms and experiences. The company brings kids more of what they love from these creators by producing original video and audio content, mobile games, metaverse worlds, live events and robust consumer product lines ranging from toys to toothbrushes. Key pocket.watch franchises include Ryan’s World, Love, Diana, Onyx Monster Mysteries and Toys and Colors: Kaleidoscope City.

The company’s content library, consisting of tens of thousands of kids and family videos, is distributed globally on over 45 platforms, generating hundreds of millions of hours of viewership every month. The content library comprises many seasons of the company’s breakthrough MishMash™ format alongside pocket.watch originals including the Emmy-nominated Ryan’s Mystery Playdate and the animated series Onyx Monster Mysteries and Love, Diana Adventures.

Founded in 2017 by Chris M. Williams (CEO), the company’s headquarters and filming studios are located in Culver City, Calif. The executive team includes studio veterans and visionaries from a mix of traditional and digital entertainment backgrounds, including Albie Hecht and David Williams.

For more information about the pocket.watch portfolio of franchises and creators and its premium slate of content, visit pocket.watch, or check out @pocketwatchHQ on Instagram, /PocketwatchHQ on Facebook, @pocketwatchhq on TikTok @pocketwatchhq, and pocketwatch-studios on LinkedIn.

For more information about pocket.watch, please visit pocket.watch.

Safe Harbor Statement

This news release contains forward-looking statements. Without limiting the generality of the foregoing, words such as “may,” “will,” “expect,” “believe,” “anticipate,” “intend,” “could,” “estimate” or “continue” or the negative or other variations thereof or comparable terminology are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Assumptions relating to the foregoing involve judgments and risks with respect to various matters which are difficult or impossible to predict accurately and many of which are beyond the control of Veritone. Certain of such judgments and risks are discussed in Veritone’s SEC filings. Although Veritone believes that the assumptions underlying the forward-looking statements are reasonable, any of the assumptions could prove inaccurate and, therefore, there can be no assurance that the results contemplated in forward-looking statements will be realized. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by Veritone or any other person that their objectives or plans will be achieved. Veritone undertakes no obligation to revise the forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240905978601/en/

Media Contact:

Valerie Christopherson or Lora Metzner

Global Results Comms (GRC)

+1 949 608 0276

Veritone@globalresultspr.com

Sarah Rich

Veritone

srich@veritone.com

Source: Veritone

FAQ

What is the purpose of Veritone's partnership with pocket.watch?

Veritone (VERI) is partnering with pocket.watch to expand contextual targeting across pocket.watch's vast library of kids and family entertainment content, automating ad targeting and content categorization to improve distribution and monetization efficiency.

How many monthly views does pocket.watch's content generate?

Pocket.watch's content generates over 10 billion monthly views across their creator network, which includes over 50 of the top kids and family creator brands.

What technology will Veritone use in this partnership with pocket.watch?

Veritone (VERI) will use its aiWARE platform and AI Solutions Group to create a custom solution for pocket.watch, providing structured data for efficient management and scaling of digital influencer content.

How many monthly ad impressions does pocket.watch's Clock.Work division currently deliver?

Clock.Work, pocket.watch's advertising partnerships division, currently delivers over 500 million monthly ad impressions across both YouTube and YouTube Kids.