Visa Celebrates the Power of Small Steps With Pharrell Williams, Sky Brown, Iga Świątek, Daniel Ricciardo, and More

Rhea-AI Summary

Visa has launched a new brand film, “Prodigies,” featuring renowned figures such as Pharrell Williams, Sky Brown, Iga Świątek, and Daniel Ricciardo. The campaign emphasizes the hard work and persistence required to achieve success, dispelling the myth of overnight success. This film is part of Visa’s broader message that small, consistent steps lead to greatness. The campaign will air globally, starting in North America on June 15th and extending to CEMEA regions in July, coinciding with the Olympic and Paralympic Games.

Positive

• Visa's new campaign highlights its ongoing commitment to promoting perseverance and hard work.
• Featuring high-profile figures like Pharrell Williams, Iga Świątek, and Daniel Ricciardo could enhance brand recognition.
• Global airing of the campaign during significant events like the Olympic and Paralympic Games increases visibility.
• Emphasizing small steps to success can resonate widely with audiences, potentially driving positive brand sentiment.

Negative

• The campaign might incur significant costs due to high-profile endorsements and extensive global broadcasting.
• There is a risk that the message of small steps could be seen as less impactful compared to more dramatic narratives.
• The effectiveness of the campaign is reliant on its reception and connection with a diverse global audience.

Visa launches new brand film, “Prodigies,” emphasizing the hard work behind success and dispels the myth of overnight success.

SAN FRANCISCO--(BUSINESS WIRE)-- Standing at the intersection of art, culture and sports, Visa, a global leader in digital payments, announced a new brand film featuring cultural icons, world class athletes and artists that embody the brand and the brand position, “Prodigies.” This fresh campaign starts with their initial hopes and dreams, covering the hard work and challenges faced on their path to becoming the best in their respective fields, long before they were recognized as accomplished stars. The campaign serves as a tribute to the power of small steps to move you forward, resonating with anyone striving to achieve their goals.

“‘Prodigies’ highlights Visa’s enduring belief that no matter how you define it, success does not happen overnight,” said Frank Cooper III, Chief Marketing Officer, Visa. “It happens through the power of small steps as people put in the work to continuously improve. This is true of some of the world’s biggest names in sports, music and art and for anyone at any level.”

Visa believes that, given access and the right tools, anyone can make it. The campaign underscores the importance of perseverance in achieving greatness, featuring:

• GRAMMY^® Award-winning, Academy Award^®-nominated Musician and Filmmaker, Entrepreneur and Philanthropist Pharrell Williams
• Dynamic Visa Cash App RB driver Daniel Ricciardo
• Chef and entrepreneur Roy Choi
• Tennis powerhouse and Team Visa athlete Iga Świątek
• Olympic skateboarding medalist and Team Visa athlete Sky Brown
• Artist and designer Gemma O’Brien

“Visa’s power of small steps will connect with anyone who will stop at nothing to pursue their dreams,” said Pharrell Williams. “There can be so many ups and downs in one’s journey to success… people telling you no… there is really no such thing as an overnight success, it’s about taking those small steps forward to make the big things happen.”

“It’s one thing to talk about the hard work that goes into being a world class athlete, but this campaign shows what really goes on in our lives in between matches,” said Iga Świątek, “Talent is important, but what wins trophies is the unglamorous task of working hard at honing your craft every single day by taking small steps to get better every day.”

This campaign will run online and on broadcast channels globally, initially in North America (beginning June 15^th) and in portions of Central Europe, Middle East and Africa (CEMEA) (beginning in July). The ads will run during the Olympic and Paralympic Games.

Watch the full version of Visa’s ‘Prodigies’ here.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240613461064/en/

Molly Battles, Visa

mbattles@visa.com

Source: Visa Inc.

FAQ

What is Visa's new campaign 'Prodigies' about?

'Prodigies' is a brand film by Visa that emphasizes the hard work and perseverance behind success, featuring figures like Pharrell Williams and Iga Świątek.

When will Visa's 'Prodigies' campaign air globally?

Visa's 'Prodigies' campaign will start airing in North America on June 15th and in CEMEA regions in July.

Who are some of the figures featured in Visa's 'Prodigies' film?

The film features Pharrell Williams, Sky Brown, Iga Świątek, Daniel Ricciardo, among others.

What is the main message of Visa's 'Prodigies' campaign?

The main message is that success comes from taking small, consistent steps and hard work, rather than happening overnight.

How is Visa's 'Prodigies' campaign connected to the Olympic and Paralympic Games?

The campaign will run during the Olympic and Paralympic Games, aligning with the themes of perseverance and achievement.