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The Future of the Point of Sale Is Here: Visa Pioneers Cloud-based Payment Acceptance
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
Visa (NYSE: V) has launched the Visa Acceptance Cloud (VAC), a platform aimed at enhancing payment processing capabilities for businesses globally. VAC enables payment processing software to be cloud-based, allowing various devices to accept payments without the need for hardware modifications. Already operational in six regions, VAC supports features like buy now, pay later, fraud management, and advanced data analytics. The initiative is set to simplify payment acceptance for small businesses while providing robust security through Visa’s data centers.
Positive
Launch of Visa Acceptance Cloud enhances payment processing for businesses.
VAC is operational in six geographies, promoting global accessibility.
Supports features like buy now, pay later and fraud management.
Provides seamless software updates and strong data security.
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Visa Acceptance Cloud creates more seamless, affordable point of sale opportunities for small businesses, retailers, fintechs, and the businesses that support them
SAN FRANCISCO--(BUSINESS WIRE)--
Today Visa (NYSE: V) announced a new platform, Visa Acceptance Cloud (VAC), set to revolutionize the way businesses accept payments from their customers. Following the success of the company’s popular “Tap to Phone” solution, VAC will let acquirers, payment service providers, point of sale (POS) manufacturers, and Internet of Things (IoT) players move payment processing software from being embedded in each hardware device to being universally accessible in the cloud.
Already live across six geographies, VAC will help innovators transform almost any device into a cloud-connected payment terminal, while providing seamless, cloud-based software updates, robust analytics, and network services from Visa. Since VAC runs on Visa’s data centers, it also offers leading data security capabilities.
“Cloud acceptance is the future of payments,” said Mary Kay Bowman, senior vice president and global head of payment and platform products, Visa. “Cloud-connected POS lets sellers accept payments across a range of devices quickly, simply, and safely, whether at an unattended kiosk in a hotel, a mirror in a high-end retail store or virtual in-home gym, or a smart phone in the hands of a small seller with a roadside newsstand.”
In January 2020, Visa first showcased the power of “Tap to Phone,” an industry-first solution that transforms current generation Android smartphones and tablets into contactless point of sale terminals. Tap to Phone was Visa’s first offering that let sellers accept payments on the devices they already own, just by downloading an app. As of December 2021, there were more than 300,000 devices across 54 countries using Tap to Phone.
Expanding beyond phones, Visa Acceptance Cloud enables any POS or connected device to seamlessly accept payments and to incorporate a range of added services, including buy now, pay later, fraud management, Rapid Seller Onboarding, and advanced data analytics. The ongoing pilots in North America, South America, Europe, Africa, Asia and Australia cater to a variety of use cases, including retailers and restaurants in Australia through Visa’s work with U.S.-based fintech, Bleu, NOBAL Technologies’ smart mirror and public trains in Brazil.
“Bleu is working with Visa to bring seamless payments to businesses across Australia for the very first time,” said Sesie Bonsi, President & CEO, Bleu. “While the average business owner can spend as much as $1,000 on POS devices, plus countless hours and more money on time consuming certification processes, moving to Visa Acceptance Cloud removes the barriers of traditional hardware and burdens of device-bound kernel certifications, making it easier for the independent business that we serve to deliver touchless payment options to their customers through any connected device.”
“Retailers are looking to enhance their in-store customer experience to meet the speed and convenience of the online and in-store checkout experiences,” says Bill Roberts, CEO, NOBAL Technologies. “NOBAL‘s intelligent mirror in partnership with VAC from Visa provides payment experiences on our mirror without the expense and expertise required for embedded hardware modules, helping us push the future of retail in new ways.”
“VAC is a universal platform that helps open up acceptance for all – by freeing our leading technology partners to innovate. On one end of the spectrum, cloud acceptance helps drive inclusion for more small sellers who want to offer digital payments. On the other end, Visa Acceptance Cloud enables advanced shopping and buying experiences that will be central to the future of retail for businesses of all shapes and sizes,” continued Bowman. “Moving acceptance to the cloud opens up the possibility of so much innovation from the entire payments ecosystem. This is only the beginning.”
Visa (NYSE: V) is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
Visa Acceptance Cloud (VAC) is a new platform that allows businesses to accept payments from various devices through cloud-based payment processing.
How does VAC benefit small businesses?
VAC simplifies payment acceptance by removing the need for costly hardware and certification processes, making it easier for small businesses to accept digital payments.
In which regions is VAC currently operational?
VAC is currently live in six regions, including North America, South America, Europe, Africa, Asia, and Australia.
What features does Visa Acceptance Cloud offer?
VAC offers features such as buy now, pay later, fraud management, and advanced data analytics, enhancing the payment experience for both businesses and customers.
How does VAC ensure data security?
VAC runs on Visa's data centers, providing leading data security capabilities to protect payment transactions.
