U.S. Bank Expands Alliance Strategy, Announces Edwards Jones Partnership
U.S. Bank has announced a strategic partnership with Edward Jones to provide banking services to Edward Jones clients. Starting in late 2025, Edward Jones financial advisors will be able to offer co-branded U.S. Bank deposit and credit card products to their U.S. clients. This expansion builds on their existing card-issuing relationship through U.S. Bank's Elan division since 2012.
The partnership will reach Edward Jones' 8 million clients with $2 trillion in assets under care, served by over 19,000 financial advisors across North America. This alliance is part of U.S. Bank's strategy to extend its geographic reach and serve more clients, following similar partnerships with State Farm and Greenlight.
U.S. Bank ha annunciato una partnership strategica con Edward Jones per fornire servizi bancari ai clienti di Edward Jones. A partire dalla fine del 2025, i consulenti finanziari di Edward Jones potranno offrire prodotti di deposito e carte di credito co-branded di U.S. Bank ai loro clienti negli Stati Uniti. Questa espansione si basa sulla loro esistente relazione di emissione di carte attraverso la divisione Elan di U.S. Bank dal 2012.
La partnership raggiungerà 8 milioni di clienti di Edward Jones con 2 trilioni di dollari in asset in gestione, serviti da oltre 19.000 consulenti finanziari in Nord America. Questa alleanza fa parte della strategia di U.S. Bank per ampliare la propria portata geografica e servire un numero maggiore di clienti, seguendo partnership simili con State Farm e Greenlight.
U.S. Bank ha anunciado una asociación estratégica con Edward Jones para proporcionar servicios bancarios a los clientes de Edward Jones. A partir de finales de 2025, los asesores financieros de Edward Jones podrán ofrecer productos de depósito y tarjetas de crédito co-marcados de U.S. Bank a sus clientes en EE.UU. Esta expansión se basa en su relación existente de emisión de tarjetas a través de la división Elan de U.S. Bank desde 2012.
La asociación alcanzará a 8 millones de clientes de Edward Jones con 2 trillones de dólares en activos bajo su cuidado, atendidos por más de 19,000 asesores financieros en América del Norte. Esta alianza es parte de la estrategia de U.S. Bank para ampliar su alcance geográfico y atender a más clientes, siguiendo asociaciones similares con State Farm y Greenlight.
U.S. Bank는 Edward Jones와의 전략적 파트너십을 발표했습니다. 이 파트너십을 통해 Edward Jones 고객에게 은행 서비스를 제공할 예정입니다. 2025년 말부터 Edward Jones 금융 상담사는 고객에게 U.S. Bank의 공동 브랜드 예금 및 신용카드 상품을 제공할 수 있게 됩니다. 이 확장은 2012년부터 U.S. Bank의 Elan 부서를 통한 카드 발급 관계를 바탕으로 하고 있습니다.
이번 파트너십은 Edward Jones의 800만 고객에게 도달할 것이며, 관리하는 자산은 2조 달러에 달합니다. 이는 북미 전역에서 19,000명 이상의 금융 상담사가 제공합니다. 이 동맹은 U.S. Bank의 지리적 범위를 확장하고 더 많은 고객에게 서비스를 제공하는 전략의 일환입니다, State Farm 및 Greenlight와 유사한 파트너십에 이어서 진행됩니다.
U.S. Bank a annoncé un partenariat stratégique avec Edward Jones pour fournir des services bancaires aux clients d'Edward Jones. À partir de la fin de 2025, les conseillers financiers d'Edward Jones pourront offrir des produits de dépôt et des cartes de crédit co-marqués de U.S. Bank à leurs clients aux États-Unis. Cette expansion s'appuie sur leur relation existante d'émission de cartes par l'intermédiaire de la division Elan de U.S. Bank depuis 2012.
Le partenariat touchera 8 millions de clients d'Edward Jones avec 2 trillions de dollars d'actifs sous gestion, servis par plus de 19 000 conseillers financiers en Amérique du Nord. Cette alliance s'inscrit dans la stratégie de U.S. Bank pour étendre sa portée géographique et servir un plus grand nombre de clients, après des partenariats similaires avec State Farm et Greenlight.
U.S. Bank hat eine strategische Partnerschaft mit Edward Jones angekündigt, um Bankdienstleistungen für die Kunden von Edward Jones anzubieten. Ab Ende 2025 werden die Finanzberater von Edward Jones co-branded Einzahlungs- und Kreditkartenprodukte von U.S. Bank ihren US-amerikanischen Kunden anbieten können. Diese Expansion baut auf ihrer bestehenden Kartenemissionsbeziehung über die Elan-Division von U.S. Bank seit 2012 auf.
Die Partnerschaft wird 8 Millionen Kunden von Edward Jones erreichen, die 2 Billionen Dollar an verwalteten Vermögenswerten haben und von über 19.000 Finanzberatern in Nordamerika betreut werden. Diese Allianz ist Teil der Strategie von U.S. Bank, um ihr geografisches Einzugsgebiet zu erweitern und mehr Kunden zu bedienen, nach ähnlichen Partnerschaften mit State Farm und Greenlight.
- Expansion of U.S. Bank's client base through partnership with Edward Jones, potentially reaching 8 million new clients
- Access to $2 trillion in client assets under care through Edward Jones
- Enhancement of existing card-issuing relationship, potentially increasing revenue from credit card products
- Geographic expansion of U.S. Bank's services through Edward Jones' network of 19,000 financial advisors
- None.
Insights
This partnership marks a significant strategic move for U.S. Bank, potentially expanding its customer base by 8 million and tapping into
The expanded relationship builds on an existing card-issuing partnership, suggesting a proven track record of collaboration. This move aligns with U.S. Bank's broader strategy of forming alliances to extend geographic reach, as evidenced by the successful State Farm partnership. Investors should monitor how effectively U.S. Bank can cross-sell its products to Edward Jones clients and the potential for increased market share in the competitive banking sector.
This alliance represents a strategic shift in the financial services landscape, blending traditional banking with wealth management. It's a win-win situation: Edward Jones enhances its value proposition by offering comprehensive financial services, while U.S. Bank gains access to a high-value client base. The partnership could potentially disrupt the market, pressuring competitors to form similar alliances.
The trend of financial services convergence is gaining momentum, as evidenced by U.S. Bank's partnerships with State Farm and Greenlight. This strategy allows U.S. Bank to expand its footprint without the costs associated with traditional branch expansion. Investors should consider the long-term implications of this trend on the banking sector's competitive dynamics and potential for market consolidation.
Edward Jones clients will have access to checking, credit card products powered by
The launch will include expanded banking products powered by
“U.S. Bank and Edward Jones share a mission to improve the financial lives of our clients. Working together, we look forward to helping more clients achieve their financial goals with simple and easy to use banking solutions,” said Arijit Roy, head of consumer and business banking products at
This is the latest step in the
Alliances are one way
About
U.S. Bancorp, with more than 70,000 employees and
Disclosures: Deposit products are offered by
View source version on businesswire.com: https://www.businesswire.com/news/home/20240821260441/en/
Tessa Bajema,
tessa.bajema@usbank.com| 415.774.2394
Source: U.S. Bancorp
FAQ
When will U.S. Bank's partnership with Edward Jones begin offering banking products?
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