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Ulta Beauty World to Debut in San Antonio this Spring

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Ulta Beauty has announced its first-ever Ulta Beauty World event, set to debut in San Antonio, TX on April 26, 2025. This one-day immersive beauty experience will run from 9 a.m. to 4 p.m. CT, offering attendees exclusive access to top beauty brands, founder meet-and-greets, and live demonstrations by the Ulta Beauty Pro Team.

The event will feature interactive experiences including a Signature Studio for customizing merchandise, live DJ entertainment, refreshments, and a BEIS Weekender Swag Bag containing over $1,000 worth of beauty and wellness products. Tickets will be available for purchase starting February 27, 2025.

Ulta Beauty ha annunciato il suo primo evento Ulta Beauty World, che debutterà a San Antonio, TX il 26 aprile 2025. Questa esperienza immersiva di bellezza della durata di un giorno si svolgerà dalle 9:00 alle 16:00 CT, offrendo ai partecipanti accesso esclusivo ai migliori marchi di bellezza, incontri con i fondatori e dimostrazioni dal vivo del Team Pro di Ulta Beauty.

L'evento presenterà esperienze interattive, tra cui uno Studio Firmato per la personalizzazione dei prodotti, intrattenimento dal vivo con DJ, rinfreschi e una BEIS Weekender Swag Bag contenente oltre $1,000 in prodotti di bellezza e benessere. I biglietti saranno disponibili per l'acquisto a partire dal 27 febbraio 2025.

Ulta Beauty ha anunciado su primer evento Ulta Beauty World, que se llevará a cabo en San Antonio, TX el 26 de abril de 2025. Esta experiencia inmersiva de belleza de un día se desarrollará de 9 a.m. a 4 p.m. CT, ofreciendo a los asistentes acceso exclusivo a las principales marcas de belleza, encuentros con fundadores y demostraciones en vivo del Equipo Pro de Ulta Beauty.

El evento contará con experiencias interactivas, incluyendo un Estudio de Firma para personalizar productos, entretenimiento en vivo con DJ, refrigerios y una BEIS Weekender Swag Bag que contiene más de $1,000 en productos de belleza y bienestar. Las entradas estarán disponibles para su compra a partir del 27 de febrero de 2025.

Ulta BeautyUlta Beauty World라는 첫 번째 이벤트를 발표했으며, 2025년 4월 26일샌안토니오, TX에서 개최될 예정입니다. 이 하루 동안의 몰입형 뷰티 경험은 오전 9시부터 오후 4시까지 CT에서 진행되며, 참석자들에게 최고의 뷰티 브랜드에 대한 독점적인 접근, 창립자와의 만남, 그리고 Ulta Beauty Pro 팀의 라이브 시연을 제공합니다.

이 이벤트는 맞춤형 상품을 위한 시그니처 스튜디오, 라이브 DJ 공연, 다과, 그리고 $1,000 이상의 뷰티 및 웰니스 제품이 포함된 BEIS Weekender 스왑백과 같은 인터랙티브한 경험을 제공합니다. 티켓은 2025년 2월 27일부터 구매할 수 있습니다.

Ulta Beauty a annoncé son tout premier événement Ulta Beauty World, qui se déroulera à San Antonio, TX le 26 avril 2025. Cette expérience immersive d'une journée en beauté se déroulera de 9h à 16h CT, offrant aux participants un accès exclusif aux meilleures marques de beauté, des rencontres avec des fondateurs et des démonstrations en direct de l'équipe Pro d'Ulta Beauty.

L'événement comprendra des expériences interactives, notamment un Studio Signature pour la personnalisation de produits, des divertissements en direct avec DJ, des rafraîchissements et un BEIS Weekender Swag Bag contenant plus de 1 000 $ de produits de beauté et de bien-être. Les billets seront disponibles à la vente à partir du 27 février 2025.

Ulta Beauty hat sein erstes Event Ulta Beauty World angekündigt, das am 26. April 2025 in San Antonio, TX debütieren wird. Dieses eintägige immersive Schönheitserlebnis findet von 9:00 bis 16:00 Uhr CT statt und bietet den Teilnehmern exklusiven Zugang zu den besten Schönheitsmarken, Treffen mit Gründern und Live-Demonstrationen des Ulta Beauty Pro-Teams.

Die Veranstaltung wird interaktive Erlebnisse bieten, darunter ein Signature Studio zur Anpassung von Merchandise, Live-DJ-Unterhaltung, Erfrischungen und eine BEIS Weekender Swag Bag mit über 1.000 $ an Schönheits- und Wellnessprodukten. Tickets sind ab dem 27. Februar 2025 erhältlich.

Positive
  • Launch of new experiential marketing initiative to strengthen brand engagement
  • Potential for increased customer acquisition and brand awareness
  • High-value swag bag offering ($1,000+ worth) could drive ticket sales
Negative
  • to single location and one-day event, restricting revenue potential
  • Significant marketing and event costs with uncertain ROI

The One-Day Only Beauty Event Will Feature Exclusive Access to Top Brands, Founder Meet & Greets, Live Demos, Swag & More

SAN ANTONIO--(BUSINESS WIRE)-- Ulta Beauty, the nation’s largest specialty beauty retailer, is thrilled to announce the highly anticipated Ulta Beauty World – an experiential beauty event debuting in San Antonio, TX, this spring. Mark your calendars for April 26, 2025, because this one-day-only immersive beauty experience is your all-access pass to discover the best in makeup, skincare, hair care, and wellness.

From 9 a.m. to 4 p.m. CT (doors open at 8 a.m. CT), beauty enthusiasts will step into a world of exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more. Attendees will also receive curated swag bags filled with must-have products from top beauty and wellness brands. This one-of-a-kind beauty celebration unites beauty lovers, industry insiders, and top brands for an unforgettable day of discovery and limitless inspiration.

“We at Ulta Beauty know there’s nothing quite like the power of beauty to create, connect, and bring people together,” said Kelly Mahoney, chief marketing officer at Ulta Beauty. “With Ulta Beauty World, we’re inviting beauty enthusiasts to step into our world like never before – offering an immersive playground for beauty discovery that brings to life the possibilities that lie within each of us. We’re thrilled to welcome beauty lovers of all generations and celebrate the very best of beauty in a truly unforgettable way.”

What to expect at Ulta Beauty World:

  • Unlock Beautiful Possibilities: Meet your favorite beauty creators and the visionaries behind beloved brands, while getting VIP access to the latest beauty trends, pro-level tutorials, and expert tips straight from industry-leading makeup artists and hairstylists. Discover the best beauty has to offer from both established and emerging brands, all in one can’t-miss experience.
  • Create & Customize Beauty Goodies: Level up your look at our Interactive Signature Studio! Design custom beaded bracelets and keychains with your beauty besties, personalize your own tote or cowboy hat and take home a one-of-a-kind piece of Ulta Beauty World that’s as unique as you are.
  • Beats, Bites & Sips: Enjoy live music from a mood-boosting DJ, sip on refreshments from heywell, and satisfy your sweet tooth with treats from our Ulta Beauty mobile carts. The beauty party starts the moment you walk through the door!
  • The Ultamate Swag Bag: Score a BEIS Weekender Bag packed with over $1,000 worth of beauty and wellness essentials! Because the glow-up shouldn’t stop when the event ends.

Passes for Ulta Beauty World are available for purchase starting February 27, 2025. Availability is limited, so be sure to secure your spot for this exclusive beauty experience. For tickets and more information, visit https://www.ulta.com/ultabeautyworld. Follow us on social @ultabeauty for the latest updates and sneak peeks!

About Ulta Beauty

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest specialty U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty. All in One Place®. Today, Ulta Beauty operates more than 1,400 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit www.ulta.com.

Media Contact:

Crystal Carroll

Senior Director, Public Relations

ccarroll@ulta.com

Source: Ulta Beauty

FAQ

When and where will the first Ulta Beauty World event take place?

The first Ulta Beauty World event will take place in San Antonio, TX on April 26, 2025, from 9 a.m. to 4 p.m. CT.

What is included in the Ulta Beauty World event swag bag?

Attendees will receive a BEIS Weekender Bag containing over $1,000 worth of beauty and wellness products.

When do tickets for Ulta Beauty World go on sale?

Tickets will be available for purchase starting February 27, 2025.

What activities will be available at Ulta Beauty World?

The event will feature brand founder meet-and-greets, live tutorials, product sampling, custom merchandise creation, live DJ music, and refreshments.

Ulta Beauty

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