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Unilever's Personal Care brands, including Axe, Degree, Dove, and Dove Men+Care, have been named Official Sponsors of the CONMEBOL Copa América USA 2024™. This partnership marks the first time Unilever has sponsored the tournament, with a focus on generating excitement through sponsorship activations and unique experiences across the brands. The tournament will feature 16 teams competing over 24 days in 14 cities across the United States, with Argentina as the defending champions. Unilever's Personal Care brands will engage fans through retail promotions, digital activations, and stadium experiences to celebrate the energy and emotion of the competition. The partnership aims to connect with a large soccer fan audience, enhance brand power, and promote sports for future generations.
I marchi di Cura Personale di Unilever, tra cui Axe, Degree, Dove e Dove Men+Care, sono stati nominati Sponsor Ufficiali della CONMEBOL Copa América USA 2024™. Questa partnership segna la prima volta che Unilever sponsorizza il torneo, puntando a creare entusiasmo attraverso attività promozionali e esperienze uniche per i vari marchi. Il torneo vedrà la partecipazione di 16 squadre che si sfideranno per 24 giorni in 14 città degli Stati Uniti, con l'Argentina come campione in carica. I marchi di Cura Personale di Unilever coinvolgeranno i tifosi attraverso promozioni al dettaglio, attivazioni digitali ed esperienze negli stadi per celebrare l'energia e l'emozione della competizione. La partnership mira a connettersi con un vasto pubblico di appassionati di calcio, potenziare il potere del marchio e promuovere lo sport per le future generazioni.
Las marcas de Cuidado Personal de Unilever, incluyendo Axe, Degree, Dove y Dove Men+Care, han sido nombradas Patrocinadores Oficiales de la CONMEBOL Copa América USA 2024™. Esta asociación marca la primera vez que Unilever patrocina el torneo, con el objetivo de generar emoción a través de activaciones de patrocinio y experiencias únicas en las marcas. El torneo contará con 16 equipos compitiendo durante 24 días en 14 ciudades de los Estados Unidos, siendo Argentina el campeón defensor. Las marcas de Cuidado Personal de Unilever involucrarán a los aficionados a través de promociones en tiendas, activaciones digitales y experiencias en los estadios para celebrar la energía y emoción de la competencia. La asociación busca conectar con una amplia audiencia de aficionados al fútbol, mejorar el poder de la marca y promover el deporte para futuras generaciones.
유니레버의 퍼스널 케어 브랜드인 Axe, Degree, Dove, Dove Men+Care가 CONMEBOL Copa América USA 2024™의 공식 스폰서로 지정되었습니다. 이 파트너십은 유니레버가 처음으로 이 대회를 스폰서하는 것으로, 브랜드별로 스폰서 활동 및 독특한 경험을 통해 흥분을 유발하는 데 중점을 두고 있습니다. 토너먼트는 24일 동안 미국 14개 도시에서 경쟁하는 16개 팀을 특징으로 하며, 아르헨티나가 현 챔피언으로 있습니다. 유니레버의 퍼스널 케어 브랜드는 소매 프로모션, 디지털 활성화 및 스타디움 경험을 통해 팬들을 참여시켜 대회의 에너지와 감정을 축하할 것입니다. 이 파트너십은 축구 팬 대중과의 연결을 목표로 하며, 브랜드 파워를 강화하고 미래 세대를 위한 스포츠를 증진하는 것을 목표로 합니다.
Les marques de Soins Personnels de Unilever, y compris Axe, Degree, Dove et Dove Men+Care, ont été désignées Sponsors Officiels de la CONMEBOL Copa América USA 2024™. Ce partenariat marque la première fois que Unilever parraine le tournoi, avec un accent sur la création d'excitation à travers des activations de parrainage et des expériences uniques à travers les marques. Le tournoi comportera 16 équipes en compétition sur 24 jours dans 14 villes des États-Unis, avec l'Argentine comme championne en titre. Les marques de Soins Personnels de Unilever engageront les fans à travers des promotions en magasin, des activations numériques et des expériences dans les stades pour célébrer l'énergie et l'émotion de la compétition. Le partenariat vise à connecter avec un large public de fans de football, renforcer la puissance de la marque et promouvoir le sport pour les générations futures.
Die Marken für Körperpflege von Unilever, einschließlich Axe, Degree, Dove und Dove Men+Care, wurden zu offiziellen Sponsoren der CONMEBOL Copa América USA 2024™ ernannt. Diese Partnerschaft stellt das erste Mal dar, dass Unilever das Turnier sponsert, mit einem Fokus darauf, Begeisterung durch Sponsoring-Aktivitäten und einzigartige Erfahrungen über die Marken zu schaffen. Das Turnier wird 16 Teams umfassen, die über 24 Tage in 14 Städten der Vereinigten Staaten antreten, wobei Argentinien als verteidigender Champion antritt. Die Körperpflegemarken von Unilever werden die Fans durch Einzelhandelsaktionen, digitale Aktivierungen und Stadionerfahrungen einbeziehen, um die Energie und Emotion des Wettbewerbs zu feiern. Die Partnerschaft zielt darauf ab, eine große Fangemeinde des Fußballs zu erreichen, die Markenkraft zu erhöhen und den Sport für zukünftige Generationen zu fördern.
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Unilever’s Personal Care brands – Axe, Degree, Dove, and Dove Men+Care – named Official Sponsors of CONMEBOL Copa América USA 2024™
This marks the first time Unilever has sponsored the tournament.
A range of sponsorship activations and one-of-a-kind experiences across the brands will generate excitement for the upcoming tournament.
ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--
Unilever has officially announced its partnership with CONMEBOL Copa América USA 2024™, with four Personal Care brands named as Official Sponsors. Axe, Degree, Dove, and Dove Men+Care will be integrated throughout the tournament, which will span 14 cities in the United States from June 20 to July 14. The partnership aligns with our Personal Care portfolio and ambition to drive confidence and inclusivity in sports.
(Graphic: Business Wire)
The 48th edition of CONMEBOL Copa América USA 2024™ will see 16 teams compete over the course of 24 days. This edition of the tournament will return to the United States for the first time since 2016, where Copa América Centenario set a new record in attendance with nearly 1.5 million fans. Argentina returns as the defending champions, with Lionel Messi and company opening the tournament at Mercedes-Benz Stadium in Atlanta, GA, against Canada.
Underscoring the significance and excitement surrounding the tournament, Unilever's Personal Care brands will meet fans both inside and outside stadiums this summer. Through a blend of retail promotions, digital activations and stadium experiences, Axe, Degree, Dove and Dove Men+Care will honor the energy and emotion that all fans bring when the competition begins.
“Working with the CONMEBOL Copa América USA 2024™, our brands will connect with an enormous and highly engaged audience. This is a significant opportunity to engage a growing audience of soccer fans, demonstrate relevance, and build brand power, while promoting sports for future generations of athletes,” says Fabian Garcia, Personal Care President at Unilever.
"Having Unilever as a partner provides us with the opportunity to connect with fans and athletes in a different way, where we invite everyone to feel greatness through brands that enhance their well-being. We’re very excited about all the upcoming joint actions that will give our fans the opportunity to live one-of-a-kind experiences all over the continent," said José Astigarraga, CONMEBOL’s Secretary General.
About Unilever
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023.
For more information about Unilever and our brands, please visit www.unilever.com.
About CONMEBOL
The Confederación Sudamericana de Fútbol, better known as CONMEBOL (which comes from the acronym used in cable releases: Confederación Sudamericana de Fútbol), is the confederation of national football associations (federations) of South America. Founded on July 9, 1916 in Buenos Aires, it is the first Confederation in the world, established almost 40 years before the next ones to be formed. CONMEBOL originated from a tournament between countries of the South American continent. The first Copa América was held in 1916 in Buenos Aires in celebration of the hundred years of Argentina’s independence. This was the beginning of the institution, originally composed of the associations of Argentina, Brazil, Chile and Uruguay. Later on, the other South American associations joined CONMEBOL: Paraguay (1921), Peru (1925), Bolivia (1926), Ecuador (1927), Colombia (1936) and Venezuela (1953). It is the only soccer confederation in which all its associations are also members of FIFA and the International Olympic Committee (IOC). Its ten member National Associations are the pride of CONMEBOL.
About CONMEBOL Copa America 2024™
The CONMEBOL Copa América 2024™ will be played in the United States and will include 10 CONMEBOL teams and 6 guest teams from Concacaf. In this edition, this traditional tournament is organized by both confederations. In its 48th edition of one of the continent's most important competitions, this will be the second time in the tournament's history that it will host 16 teams, having hosted the same number of teams in its 2016 edition, also held in the United States. On the field will be the current world champion, Argentina, and the biggest football stars in the world to compete in 32 matches in this edition between June and July 2024.
