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Business Expansion: U-Haul Acquires Advantage Storage in Hobbs

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U-Haul expands self-storage options in Hobbs with the acquisition of Advantage Storage facility, offering 468 new units and additional services. The company aims to provide convenient and eco-friendly storage solutions to customers in Lea County.
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Insights

The acquisition of the Advantage Storage facility by U-Haul is a strategic move to expand its market presence in Hobbs, New Mexico. This expansion is significant as it increases U-Haul's storage capacity by 468 units in a single transaction, indicating a robust demand for storage solutions in the region. Furthermore, the introduction of a U-Box® storage warehouse signifies U-Haul's commitment to diversifying its portfolio of services, potentially increasing its customer base.

From a market dynamics perspective, U-Haul's investment in eco-friendly initiatives, such as the U-Haul Adaptive Reuse program and U-Box Load Share, aligns with the growing consumer preference for sustainable business practices. This could enhance brand loyalty and attract environmentally conscious customers, thereby potentially increasing market share in the competitive moving and storage industry.

The financial implications of U-Haul's acquisition of the Advantage Storage facility can be multifaceted. The immediate benefit is the potential increase in revenue from the additional storage units and the ancillary products and services offered at the new location. Over the long term, the investment in the U-Box® storage warehouse could lead to operational efficiencies and cost savings due to economies of scale.

Investors should monitor the utilization rates of the new storage units and the performance of the U-Box warehouse once operational, as these will be critical indicators of the success of the expansion. Additionally, the impact of U-Haul's sustainability programs on the company's brand equity and customer acquisition costs should be evaluated, as these could influence future profitability.

U-Haul's emphasis on sustainability through its shared-use business model and initiatives like truck modifications for better fuel economy reflects a broader industry trend towards environmentally responsible operations. The U-Box Load Share program, recognized as environmentally friendly, demonstrates U-Haul's innovation in creating eco-conscious solutions that resonate with today's consumers.

While these programs may incur upfront costs, they have the potential to yield long-term savings and differentiate U-Haul in a competitive market. The company's green initiatives could also mitigate regulatory risks associated with environmental compliance, positioning U-Haul as a leader in sustainable business practices within the moving and storage sector.

HOBBS, N.M., Feb. 14, 2024 /PRNewswire/ -- U-Haul® has purchased the Advantage Storage facility at 1012 E. Navajo Drive to better meet the moving and self-storage demands of Hobbs residents.

Now U-Haul Storage of East Hobbs, the property was acquired on Jan. 4. It is less than a mile from U-Haul Moving & Storage of Hobbs at 101 W. Navajo Drive.

Thanks to the 6.62-acre acquisition, U-Haul customers now have access to 468 additional self-storage units. U-Haul is also offering truck and trailer rentals, boxes and moving supplies, towing equipment and more at the East Hobbs store. Storage customers can attain extended-hours access.

Plans also call for a U-Box® storage warehouse on the property. The added building will be used to store hundreds of portable moving containers.

Make reservations on the U-Haul app or contact Reservations at 1-800-GO-UHAUL.

"We're excited to expand our self-storage footprint in Hobbs," said Bianca Sotelo-Herrera, U-Haul Company of Southern New Mexico president. "Convenience is key. We want to offer more trusted and affordable self-storage options to our Lea County customers. Taking over an existing self-storage facility is a fast and ecofriendly way to do this."

U-Haul continues to benefit the environment through its shared-use business model. Truck and trailer sharing enables communities to share moving equipment so that families and individuals don't need to own large-capacity vehicles to transfer belongings. Sustainability initiatives like U-Haul Adaptive Reuse (the preserving and repurposing of existing buildings for new stores), truck modifications to improve fuel economy, and plastic Ready-To-Go Boxes® that are shared hundreds of times before being recycled are among the many ways U-Haul promotes green business. U-Box Load Share, the Company's latest sustainability program, was just named the 2023 Best in Biz gold winner for the Most Environmentally Friendly Service of the Year.

About U-HAUL

Founded in 1945, U-Haul is the No. 1 choice of do-it-yourself movers with more than 23,000 rental locations across all 50 states and 10 Canadian provinces. The enhanced U-Haul app makes it easier for customers to use U-Haul Truck Share 24/7 to access trucks anytime through the self-dispatch and self-return options on their smartphones through our patented Live Verify technology. Our customers' patronage has enabled the U-Haul fleet to grow to 192,200 trucks, 138,500 trailers and 44,500 towing devices. U-Haul is the third largest self-storage operator in North America with 967,000 rentable units and 83.3 million square feet of self-storage space at owned and managed facilities. U-Haul is the top retailer of propane in the U.S. and the largest installer of permanent trailer hitches in the automotive aftermarket industry. Get the U-Haul app from the App Store or Google Play.

Contact:

Andrea Batchelor
Jeff Lockridge
E-mail: publicrelations@uhaul.com
Phone: 602-263-6981
Website: uhaul.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/business-expansion-u-haul-acquires-advantage-storage-in-hobbs-302062064.html

SOURCE U-Haul International, Inc.

FAQ

How many additional self-storage units are now available to U-Haul customers in Hobbs?

U-Haul customers now have access to 468 additional self-storage units.

What services are offered at the East Hobbs store?

U-Haul is offering truck and trailer rentals, boxes and moving supplies, towing equipment, and more at the East Hobbs store.

What sustainability initiatives does U-Haul promote?

U-Haul promotes sustainability through initiatives like truck and trailer sharing, U-Haul Adaptive Reuse, truck modifications for fuel economy, and reusable plastic Ready-To-Go Boxes.

What was U-Haul's latest sustainability program awarded for in 2023?

U-Box Load Share was named the 2023 Best in Biz gold winner for the Most Environmentally Friendly Service of the Year.

Who is the president of U-Haul Company of Southern New Mexico?

Bianca Sotelo-Herrera is the president of U-Haul Company of Southern New Mexico.

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