United Community Bank Announces New Logo

Rhea-AI Summary

United Community Bank unveiled a new corporate logo on March 28, 2023, reflecting its 70-year commitment to customer service and community investment. The redesign aims to modernize the bank's image while maintaining its core message of service. CEO Lynn Harton noted customer feedback emphasized a desire for a forward-looking logo. The updated branding will be implemented across digital platforms by late summer 2023, with branch signage updates expected by mid-2024. As of December 31, 2022, United has $24.0 billion in assets and operates 192 offices in five states, furthering its goal of building communities through various initiatives.

Positive

• Updated logo signifies a modernized brand image.
• Continued investment in community and technology.
• Recognition for excellence in customer service by J.D. Power and Forbes.

Negative

• None.

GREENVILLE, S.C., March 28, 2023 /PRNewswire/ -- United Community Bank is proud to reveal its updated corporate logo, emphasizing the bank's purpose to build communities and help customers achieve their financial goals.

The new United Community logo represents the bank's 70-year history of customer service and its culture of caring. While the logo is being refreshed, the commitment to investing in its people, technology, and customers' needs, remains the same.

"We have had consistent feedback from our customers that, while they love and trust United, they would like to see us present a forward-looking logo," said Lynn Harton, Chairman and Chief Executive Officer. "While the look is more modern, the message is the same we have had for more than 70 years – we are United to serve our communities."

As part of the logo refresh, United is continuing to invest in markets across its six-state footprint through the United Community Bank Foundation and other initiatives that reinforce the bank's purpose of building communities.

"We believe this is an opportunity to evolve our brand while connecting with our customers in even more compelling ways. This is especially relevant today as United is growing in both existing and new markets, and across multiple channels," said Abraham Cox, Executive Vice President and Chief Marketing Officer.

"At United, we work together as a team to make life easier for our customers and for each other. The new logo builds on our history and legacy of serving our customers with excellence - and represents our enthusiastic and adaptive approach toward the future," said Cox.

The updated logo will roll out on United's website, ucbi.com, social media, online banking, and other digital channels in late Summer 2023. Branch signage will be updated by geography, with anticipated completion in mid-2024.

About United Community Banks, Inc.
United Community Banks, Inc. (NASDAQ: UCBI) provides a full range of banking, wealth management and mortgage services for consumers and business owners. As of December 31, 2022, United had $24.0 billion in assets and 192 offices in Florida, Georgia, North Carolina, South Carolina, and Tennessee, along with a national SBA lending franchise and a national equipment lending subsidiary. The company, known as "The Bank That SERVICE Built," has been recognized nationally for delivering award-winning service. In 2022, J.D. Power ranked United highest in customer satisfaction with consumer banking in the Southeast, marking eight out of the" last nine years United has earned the coveted award. Forbes recognized United as one of the top ten World's Best Banks in 2022. Forbes also included United on its 2022 list of the 100 Best Banks in America for the ninth consecutive year. United also received ten Greenwich Excellence Awards in 2021 for excellence in Small Business Banking and Middle Market Banking, including national awards for Overall Satisfaction and Likelihood to Recommend. United was also named one of the "Best Banks to Work For" by American Banker in 2022 for the sixth consecutive year based on employee satisfaction. Additional information about United can be found at www.ucbi.com.

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SOURCE United Community Bank

FAQ

What does the new logo of UCBI represent?

The new logo reflects United Community Bank's 70-year history of service and its commitment to modernizing its brand.

When will the new UCBI logo be launched?

The new logo will roll out on digital platforms in late summer 2023, with branch signage updates expected by mid-2024.

How has UCBI been recognized for its services?

United Community Bank has been ranked highest in customer satisfaction by J.D. Power and included in Forbes' lists for top banks.

What is the asset size of United Community Bank as of December 2022?

As of December 31, 2022, United Community Bank had $24.0 billion in assets.