Unity Strengthens Advertising Leadership Team with MoPub and MAX founder Jim Payne Joining the Company
Unity (NYSE: U) has announced that Jim Payne will join the company as Chief Product Officer for Advertising, effective August 12, 2024. Payne, a co-founder of MoPub and MAX Advertising Systems, brings a wealth of experience from his recent venture, CloudExchange. Unity is acquiring the assets of CloudExchange to enhance its advertising business. This follows the recent hiring of Alex Blum as Senior Vice President of Corporate Development. Unity aims to capitalize on the $150 billion mobile advertising market, driving innovation and growth in its advertising division.
Unity (NYSE: U) ha annunciato che Jim Payne si unirá all'azienda come Chief Product Officer per la Pubblicità, a partire dal 12 agosto 2024. Payne, co-fondatore di MoPub e MAX Advertising Systems, porta con sé una vasta esperienza dalla sua recente iniziativa, CloudExchange. Unity sta acquisendo gli asset di CloudExchange per potenziare il suo settore pubblicitario. Questo annuncio segue la recente assunzione di Alex Blum come Senior Vice President di Sviluppo Aziendale. Unity mira a sfruttare il mercato della pubblicità mobile da 150 miliardi di dollari, promuovendo innovazione e crescita nella sua divisione pubblicitaria.
Unity (NYSE: U) ha anunciado que Jim Payne se unirá a la empresa como Director de Producto para la Publicidad, a partir del 12 de agosto de 2024. Payne, cofundador de MoPub y MAX Advertising Systems, aporta una gran experiencia de su reciente proyecto, CloudExchange. Unity está adquiriendo los activos de CloudExchange para mejorar su negocio publicitario. Este anuncio sigue a la reciente contratación de Alex Blum como Vicepresidente Senior de Desarrollo Corporativo. Unity tiene como objetivo capitalizar el mercado de publicidad móvil de 150 mil millones de dólares, impulsando la innovación y el crecimiento en su división de publicidad.
유니티 (NYSE: U)는 짐 페인이 2024년 8월 12일부로 광고 수석 제품 책임자로 회사에 합류한다고 발표했습니다. 페인은 MoPub 및 MAX Advertising Systems의 공동 창립자로서, 최근의 벤처인 클라우드익스체인지에서 풍부한 경험을 가져옵니다. 유니티는 광고 사업을 강화하기 위해 클라우드익스체인지의 자산을 인수하고 있습니다. 이는 알렉스 블룸이 기업 개발의 수석 부사장으로 최근 채용된 데 따른 것입니다. 유니티는 1500억 달러 규모의 모바일 광고 시장을 활용하여 광고 부문에서 혁신과 성장을 이끌어내는 것을 목표로 하고 있습니다.
Unity (NYSE: U) a annoncé que Jim Payne rejoindra la société en tant que Directeur Produit pour la Publicité, à compter du 12 août 2024. Payne, co-fondateur de MoPub et MAX Advertising Systems, apporte une vaste expérience de sa récente entreprise, CloudExchange. Unity acquiert les actifs de CloudExchange pour renforcer son activité publicitaire. Cette annonce fait suite à la récente nomination de Alex Blum en tant que Vice-Président Senior du Développement d'Entreprise. Unity vise à tirer parti du marché de la publicité mobile de 150 milliards de dollars, en favorisant l'innovation et la croissance de sa division publicitaire.
Unity (NYSE: U) hat angekündigt, dass Jim Payne am 12. August 2024 als Chief Product Officer für Werbung zum Unternehmen stoßen wird. Payne, Mitbegründer von MoPub und MAX Advertising Systems, bringt umfangreiche Erfahrungen aus seinem kürzlich gestarteten Unternehmen CloudExchange mit. Unity erwirbt die Vermögenswerte von CloudExchange, um sein Werbegeschäft zu stärken. Dies folgt auf die kürzliche Einstellung von Alex Blum als Senior Vice President für Unternehmensentwicklung. Unity strebt an, vom 150-Milliarden-Dollar-Markt für mobile Werbung zu profitieren und Innovation sowie Wachstum in seiner Werbesparte voranzutreiben.
- Unity is hiring Jim Payne, a seasoned ad-tech expert, as Chief Product Officer for Advertising.
- Unity is acquiring assets from CloudExchange, which could enhance its advertising capabilities.
- The recent addition of Alex Blum as SVP of Corporate Development strengthens Unity's leadership team.
- None.
Payne Will Join Unity as Chief Product Officer for Advertising Following the Hire of Alex Blum as Senior Vice President of Corporate Development Last Month
“We couldn’t be more thrilled to welcome Jim to Unity,” said Matt Bromberg, CEO and President of Unity. “We are deeply committed to accelerating our ads business and increasing the pace of innovation to fully capitalize on the approximately
“I’m excited to join Matt and the stellar advertising leadership team at Unity,” said Jim Payne. “CloudExchange’s mission was to provide innovative and flexible tools that drive greater revenue for publishers in gaming and beyond, and Unity’s is the perfect place to make that mission a reality.”
Payne is joining Unity’s leadership team following the recent addition of Alex Blum, Senior Vice President, Corporate Development, whose extensive experience includes investing in and incubating many ad tech companies including AdMeld, Acquisio, Tru Optik, Springserve, TvScientific, and Optable.
About Jim Payne
Jim Payne is an entrepreneur, founder, and investor focused on building technology businesses. Payne founded MoPub in 2010, which became the largest in-app mobile ad server and exchange, and was acquired by Twitter in 2013 for
About Unity
Unity [NYSE: U] offers a suite of tools to create, market, and grow games and interactive experiences across multiple platforms from mobile, PC, and console, to spatial computing. For more information, visit Unity.com.
Forward-Looking Statements
This publication contains “forward-looking statements,” as that term is defined under federal securities laws, including, in particular, statements about Unity's plans, strategies and objectives. The words “believe,” “may,” “will,” “estimate,” “continue,” “intend,” “expect,” “plan,” “project,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Further information on these and additional risks that could affect Unity’s results is included in our filings with the Securities and Exchange Commission (SEC) which are available on the Unity Investor Relations website. Statements herein speak only as of the date of this release, and Unity assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this publication except as required by law.
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Unity PR Contact:
Julianne Whitelaw
UnityComms@unity3d.com
Source: Unity
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