Thumzup Media Corporation Offers $10,000 in Credits for Small Businesses to Support Recovery Efforts Following Los Angeles Wildfires

Rhea-AI Summary

Thumzup Media (Nasdaq: TZUP) has announced a $10,000 support program for small businesses affected by Los Angeles wildfires. The initiative offers up to $200 in Thumzup credits per business location, allowing companies to pay customers for posting about their business on Instagram and X.

The program aims to help businesses rebuild and maintain visibility by incentivizing customer-driven social media posts. Existing Thumzup customers can request credits through their service representatives, while new businesses can apply online at thunderadmin.com/brand-register. The company will provide additional resources and technical support to maximize the program's impact.

Positive

• Launched a $10,000 community support initiative
• Offering $200 in credits per business location
• Expanding customer base through disaster relief program

Negative

• None.

Insights

Financial Analyst

This $10,000 credit initiative, while well-intentioned, represents a minimal financial commitment relative to TZUP's $34M market cap and is unlikely to materially impact the company's financials. The program's cap of $200 per location suggests it could benefit at least 50 businesses, but the marketing value and potential customer acquisition costs need to be evaluated against typical customer acquisition metrics in the social media advertising space.

The program's true value lies in its potential to accelerate platform adoption in the LA market during a crisis, potentially creating a loyal merchant base that could transition to paying customers once the credits expire. However, investors should note that this type of promotional spending is common in the social media marketing industry and doesn't necessarily indicate sustainable competitive advantage or meaningful market penetration.

Marketing Strategy Expert

The timing and structure of this initiative demonstrates strategic market positioning during a crisis period. By targeting wildfire-affected businesses, TZUP is executing a hyperlocal growth strategy that could accelerate merchant adoption in a concentrated geographic area. The social proof generated from multiple businesses using the platform simultaneously could create network effects and viral growth potential.

However, the $200 per location credit limit may be insufficient to generate meaningful social media impact for individual businesses, as this amount typically funds only 20-40 user posts on most social media marketing platforms. The real test will be conversion rates of these businesses to paying customers after their credits expire and whether the platform can demonstrate measurable ROI for merchants during this trial period.

• Eligible businesses can receive up to $200 in credits per location to encourage customer-driven social media posts and support their rebuilding efforts.
• Empowers businesses to reward customers with cash for posting on Instagram and X (formerly Twitter), helping spread the word about their operations or new locations.

Los Angeles, CA, Jan. 10, 2025 (GLOBE NEWSWIRE) -- Thumzup Media Corporation ("Thumzup" or the "Company") (Nasdaq: TZUP), an emerging leader in social media branding and programmatic marketing solutions, is launching a support program to assist the small businesses impacted by the devastating wildfires across our Los Angeles community. The company is offering $10,000 in Thumzup credits to qualifying small businesses, enabling them to incentivize their customers and fans by paying them cash to post on social media, letting others know they are open for business or have relocated.

Eligible businesses can receive up to $200 in credits per location, deposited directly into their Thumzup accounts. These credits can be used to pay customers cash for posts on Instagram and X (formerly Twitter), providing immediate support to drive awareness and rebuild their operations.

“Thumzup is deeply saddened by the devastation these wildfires have brought to our community,” said Robert Steele, CEO of Thumzup Media Corporation. “Small businesses and residents are the heart of Los Angeles, and we hope this initiative provides a tangible way to help businesses rebuild while also putting cash into the hands of the people who support them. At Thumzup, we are committed to leveraging our platform to make a difference in times of need, and we will be dedicating additional resources to further aid recovery efforts.”

How Businesses Can Apply

• If you are an existing Thumzup customer, contact your dedicated customer service representative to have credits added to your account.
• If you are new to the Thumzup platform, please apply for the recovery credit online by visiting https://thunderadmin.com/brand-register.

As part of its broader recovery efforts, Thumzup will also allocate additional resources and technical support to ensure businesses maximize the impact of this initiative. The company's platform allows businesses to directly engage their customers, turning them into brand advocates through paid social media posts that drive awareness and bring communities together.
This initiative reflects Thumzup's ongoing commitment to democratizing social media advertising and empowering local businesses to thrive in challenging circumstances.

The Thumzup app is available for download on the App Store and Google Play.

About Thumzup^®

Thumzup Media Corporation (Thumzup) is democratizing the multi-billion dollar social media branding and marketing industry. Its flagship product, the Thumzup platform, utilizes a robust programmatic advertiser dashboard coupled with a consumer-facing App to enable individuals to get paid cash for posting about participating advertisers on major social media outlets through the Thumzup App. The easy-to-use dashboard allows advertisers to programmatically customize their campaigns. Cash payments are made to App users/creators through PayPal and Venmo.

Thumzup was featured on CBS Los Angeles and in KTLA.

Legal Disclaimer

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These include, without limitation, statements about its potential growth, impacts on the advertising industry, plans for potential uplisting, and planned expansion. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in our filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Contact Info
investors@thumzupmedia.com
800-403-6150

Media Contact
Jessica Starman
media@thumzupmedia.com

FAQ

How much credit is Thumzup (TZUP) offering to LA wildfire-affected businesses?

Thumzup is offering $10,000 in total credits, with up to $200 available per business location.

How can businesses claim Thumzup (TZUP) wildfire recovery credits in 2025?

Existing customers can contact their service representative, while new businesses can apply online at thunderadmin.com/brand-register.

What social media platforms does Thumzup (TZUP) support for business posts?

Thumzup supports posts on Instagram and X (formerly Twitter).

How does Thumzup's (TZUP) wildfire recovery program work for businesses?

Businesses receive credits to pay customers for making social media posts about their operations or new locations on Instagram and X.