Stream+ from TELUS is bringing Canadians the ultimate streaming bundle with Netflix, Disney+ and Prime Video for an unbeatable price
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Insights
The introduction of TELUS's Stream+ bundle represents a strategic move within the telecommunications and streaming service industry. By offering a competitive price point starting at $20 per month for a package that includes Netflix, Disney+ and Prime Video, TELUS is positioning itself as a value-centric provider in a market that is becoming increasingly saturated with individual streaming service subscriptions.
From a market research perspective, this bundling approach could potentially increase customer retention and attract new subscribers who are looking for convenience and cost savings. The 17% cost savings claim is a significant selling point, as the market trend has been towards unbundling services. By reversing this trend, TELUS may tap into a segment of consumers who prefer the simplicity of a single bill for multiple services.
Furthermore, the inclusion of a full Amazon Prime membership adds another layer of value, potentially increasing the perceived benefit of the bundle. This could be particularly effective in differentiating Stream+ from competitors and might lead to an increase in market share for TELUS in the bundled service space.
TELUS's launch of the Stream+ bundle could have financial implications for the company and its stakeholders. The pricing strategy and the associated cost savings for consumers suggest that TELUS is leveraging economies of scale and potentially negotiated deals with streaming service providers to offer a lower combined price.
From a financial standpoint, the success of Stream+ will hinge on its ability to drive subscriber growth and reduce churn. The financial impact will depend on the uptake of the service and whether it can offset the costs associated with providing the bundled content. An increase in subscribers would lead to higher recurring revenue streams, which could improve TELUS's financial performance and potentially its stock valuation.
However, it is crucial to monitor the cost of customer acquisition and retention in this new bundle offering. If the costs are not managed effectively, it could negatively impact the company's margins. Moreover, investors will be interested in the long-term sustainability of this pricing model and whether it will lead to increased profitability.
The consumer landscape for streaming services is characterized by a desire for both variety and affordability. TELUS's Stream+ bundle directly addresses these consumer preferences by aggregating popular streaming services at a lower cost. This strategy reflects an understanding of consumer behavior where convenience and cost-effectiveness are key decision-making factors.
By allowing customers to link existing streaming accounts to the Stream+ bundle, TELUS is reducing barriers to adoption, which is a smart move in terms of user experience. This ease of transition can lead to positive consumer perceptions and increased loyalty. Additionally, the ability to customize the entertainment experience with future service additions could further enhance customer satisfaction and stickiness.
It will be interesting to observe how this bundling strategy influences consumer behavior in the long term, particularly regarding subscription fatigue. If successful, Stream+ could set a precedent for how telecom companies bundle entertainment options, shaping consumer expectations and industry standards.
With plans starting at just
TORONTO, Jan. 18, 2024 (GLOBE NEWSWIRE) -- Today, TELUS introduced a new Stream+ bundle, bringing together three of Canada’s most popular streaming services, Netflix, Disney+ and Prime Video, in one package. Stream+ is available exclusively to TELUS customers nationwide, offering customers access to thousands of content titles at an unbeatable price, with affordable plans starting at
“In an era of multiple streaming options, bundling your favourite streaming services into one subscription to save money each month is a no brainer,” said Dwayne Benefield, Senior Vice-president, Mobility & Home Products and Transformation at TELUS. “Canadians will now be able to enjoy thousands of top titles from the three most popular streaming services, at savings you can’t find anywhere else. And in the coming months, Stream+ will be further enhanced to give Canadians the ability to fully customize their entertainment experience by adding other streaming service providers to their bundle to enjoy even more savings.”
Stream+ offers two new enticing bundles:
- Stream+ Basic: For content streamers looking for great value, the Stream+ Basic bundle provides Netflix Standard with Ads, Disney+ Standard with Ads, and Prime Video all for just
$20 per month. - Stream+ Premium: For those seeking the ultimate streaming experience and unbeatable value, the Stream+ Premium bundle offers Netflix Premium, Disney+ Premium, and Prime Video for
$38 per month.
Stream+ includes not only Prime Video, but a full membership to Amazon Prime (valued at
Whether viewers are looking for heartwarming family sitcoms, iconic classic movies or captivating docu-series, Stream+ has everything you need for the perfect streaming marathon. Popular content titles include Emmy-award winning, global hit drama series The Crown on Netflix; Marvel Studios’ Loki on Disney+; and the global success The Lord of the Rings: The Rings of Power on Prime Video.
Streaming enthusiasts can easily add the new Stream+ bundle with eligible TELUS services directly on their My TELUS website or app, and watch from multiple devices simultaneously – including their TV, smartphone, tablet and laptop. This means customers can manage their subscriptions in one convenient place and binge-watch their favourites at home or on-the-go anywhere, any time. Customers who already have a subscription to one or more of the three streaming services can now link their existing accounts to the Stream+ bundle and enjoy these incredible savings – with no change to their preferences, viewing history or profiles.
For more information and to sign-up for Stream+, visit telus.com/streamplus
About TELUS
TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with more than
Operating in 32 countries around the world, TELUS International (TSX and NYSE: TIXT) is a leading digital customer experience innovator that designs, builds, and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands across strategic industry verticals, including tech and games, communications and media, eCommerce and fintech, banking, financial services and insurance, healthcare, and others.
TELUS Health is a global healthcare leader, which provides employee and family primary and preventive healthcare and wellbeing solutions. Our TELUS team, along with our 100,000 health professionals, are leveraging the combination of TELUS’ strong digital and data analytics capabilities with our unsurpassed client service to dramatically improve remedial, preventive and mental health outcomes covering more than 69 million lives, and growing, around the world. As the largest provider of digital solutions and digital insights of its kind, TELUS Agriculture & Consumer Goods enables efficient and sustainable production from seed to store, helping improve the safety and quality of food and other goods in a way that is traceable to end consumers.
Driven by our determination and vision to connect all citizens for good, our deeply meaningful and enduring philosophy to give where we live has inspired TELUS and our team to contribute
For more information about TELUS, please visit telus.com, follow us at @TELUSNews on X and @Darren_Entwistle on Instagram.
About Netflix
Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About Disney+
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In Canada, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from Disney, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
For media inquiries, please contact:
Martin Nguyen
TELUS Public Relations
martin.nguyen@telus.com
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