TechTarget Recognized in Multiple Gartner® Reports

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TechTarget, Inc. has been recognized in the Gartner Market Guide for Revenue Data Solutions and the Gartner Hype Cycle for Revenue and Sales Technology, 2023 reports. This is the second time in a row that the Company was named in the Market Guide for Revenue Data Solutions. The inclusion in these reports reflects the effectiveness of TechTarget's proprietary Prospect-Level Intent data and revenue-driving solutions in helping clients target, prioritize, and engage real buying teams.

The Company was again named in the Gartner Market Guide for Revenue Data Solutions and now also appears in the Gartner Hype Cycle™ for Revenue and Sales Technology, 2023

NEWTON, Mass.--(BUSINESS WIRE)-- TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced it has been recognized in the April 2023 Gartner Market Guide for Revenue Data Solutions and July 2023 Gartner Hype Cycle for Revenue and Sales Technology, 2023 reports. This is the second time in a row that the Company was named in the Market Guide for Revenue Data Solutions. For TechTarget, we believe these inclusions mark broader recognition of the significant outcomes that B2B revenue and sales teams are achieving leveraging TechTarget’s proprietary Prospect-Level Intent™ data and its portfolio of revenue-driving solutions.

“We feel it is very rewarding to be acknowledged by Gartner in these reports,” said Michael Cotoia, Chief Executive Officer, TechTarget. “We believe our inclusion is reflective of how TechTarget’s powerful combination of market-leading intent data and its suite of sales intelligence & execution solutions are helping our clients’ revenue-oriented teams more effectively target, prioritize and engage real buying teams, significantly accelerating opportunities and closing more deals faster.”

The Hype Cycle for Revenue and Sales Technology states, “Buying groups continue to grow in size and rely more on digital channels for their needs. As a result, revenue data solutions help go-to-market (GTM) teams identify and target the right individuals and companies by facilitating the acquisition, combination, refinement and application of buyer data. Sales leaders are able to use insights into buyer behavior and engagement to improve prioritization strategies, thus streamlining workflows and increasing productivity at scale.”

Leveraging TechTarget’s unique intent data available within its proprietary Priority Engine platform, revenue teams can get direct access to powerful audiences – a uniquely concentrated population of enterprise tech buying teams -- actively researching purchase solutions on the TechTarget network. The actionable insights available in the platform, combined with TechTarget’s expansive suite of marketing & sales services, allow clients to engage the right buyers in an actual buying-relevant context. According to a recent TechTarget study across 92,600 accounts and 368,000 individual opportunities, those that were influenced by TechTarget matured to closed-won status 35% faster than those that were not.

TechTarget, as a top provider of Prospect-Level Intent data for Enterprise Tech, has received many recent accolades acknowledging the impact of its purchase intent data-driven offerings. It was recently named a leader in The Forrester Wave, B2B Intent Data Providers, Q2 2023 and Quadrant Knowledge Solutions’ SPARK Matrix, Account-Based Marketing Platform, 2023. In June, Priority Engine also won (2) 2023 CODiE Awards for Best Sales & Marketing Intelligence Solution and Best Marketing Solution.

For more information on TechTarget Priority Engine and TechTarget’s proprietary intent data, visit www.techtarget.com/Priority-Engine.

About TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across 150 highly targeted technology-specific websites and more than 1,000 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, New York, Paris, Singapore and Sydney. For more information, visit techtarget.com and follow us on LinkedIn.

(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine and Prospect-Level Intent are trademarks of TechTarget. All other trademarks are the property of their respective owners.

GARTNER and HYPE CYCLE are registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230817578299/en/

Garrett Mann

Vice President, Corporate Communications

TechTarget, Inc.

617-431-9371

gmann@techtarget.com

Source: TechTarget, Inc.

FAQ

What recognition did TechTarget receive in the Gartner reports?

TechTarget was recognized in the Gartner Market Guide for Revenue Data Solutions and the Gartner Hype Cycle for Revenue and Sales Technology, 2023 reports.

How many times has TechTarget been named in the Market Guide for Revenue Data Solutions?

This is the second time in a row that TechTarget has been named in the Market Guide for Revenue Data Solutions.

What does TechTarget's inclusion in these reports reflect?

TechTarget's inclusion reflects the effectiveness of its proprietary Prospect-Level Intent data and revenue-driving solutions in helping clients target, prioritize, and engage real buying teams.

What did the Hype Cycle for Revenue and Sales Technology state?

The Hype Cycle for Revenue and Sales Technology stated that revenue data solutions help go-to-market teams identify and target the right individuals and companies by facilitating the acquisition, combination, refinement, and application of buyer data. Sales leaders can use insights into buyer behavior and engagement to improve prioritization strategies and increase productivity at scale.

How does TechTarget's Priority Engine platform help revenue teams?

TechTarget's Priority Engine platform provides revenue teams with direct access to powerful audiences actively researching purchase solutions on the TechTarget network. The platform offers actionable insights combined with TechTarget's marketing and sales services, enabling clients to engage the right buyers in a buying-relevant context.

What recent accolades has TechTarget received?

TechTarget was named a leader in The Forrester Wave, B2B Intent Data Providers, Q2 2023 and Quadrant Knowledge Solutions' SPARK Matrix, Account-Based Marketing Platform, 2023. Priority Engine also won two 2023 CODiE Awards for Best Sales & Marketing Intelligence Solution and Best Marketing Solution.

Where can I find more information on TechTarget's Priority Engine and intent data?

More information on TechTarget Priority Engine and TechTarget's proprietary intent data can be found at www.techtarget.com/Priority-Engine.