Omdia: Cinema to Reach $34 Billion in Revenue in 2025, Still 80% of Pre-Pandemic Levels
Global cinema revenue is forecasted to reach $34 billion in 2025, remaining at 80% of pre-pandemic levels compared to $42 billion in 2019, according to Omdia research.
The industry faces challenges with audience behavior, as only 44% of YouTube users in the USA attend cinemas, with similar patterns in Spain and 45% in the UK. However, successful case studies show YouTubers significantly impacting cinema attendance, such as Inoxtag's documentary selling out 400 French cinemas and Alec Hernandez drawing large audiences in Madrid.
YouTube's reach is substantial, with 221 million monthly active users in the USA, 45 million in the UK, and 32 million in Spain. The upcoming 'A Minecraft Movie' (April 5, 2025) demonstrates the growing synergy between digital creators and cinema, featuring Minecraft YouTubers and honoring Technoblade's legacy.
Il fatturato del cinema globale è previsto raggiungere 34 miliardi di dollari entro il 2025, mantenendosi all'80% dei livelli pre-pandemia rispetto ai 42 miliardi di dollari del 2019, secondo una ricerca di Omdia.
Il settore affronta sfide legate al comportamento del pubblico, poiché solo il 44% degli utenti di YouTube negli USA frequenta le sale cinematografiche, con schemi simili in Spagna e il 45% nel Regno Unito. Tuttavia, casi di studio di successo dimostrano che i YouTuber hanno un impatto significativo sulla partecipazione al cinema, come il documentario di Inoxtag che ha esaurito i biglietti in 400 cinema francesi e Alec Hernandez che ha attratto grandi folle a Madrid.
La portata di YouTube è sostanziale, con 221 milioni di utenti attivi mensili negli USA, 45 milioni nel Regno Unito e 32 milioni in Spagna. Il prossimo 'A Minecraft Movie' (5 aprile 2025) dimostra la crescente sinergia tra creatori digitali e cinema, presentando YouTuber di Minecraft e onorando l'eredità di Technoblade.
Los ingresos del cine global se prevé que alcancen 34 mil millones de dólares en 2025, manteniéndose en un 80% de los niveles anteriores a la pandemia en comparación con los 42 mil millones de dólares de 2019, según una investigación de Omdia.
La industria enfrenta desafíos con el comportamiento del público, ya que solo el 44% de los usuarios de YouTube en EE. UU. asisten a cines, con patrones similares en España y un 45% en el Reino Unido. Sin embargo, estudios de caso exitosos muestran que los YouTubers impactan significativamente la asistencia al cine, como el documental de Inoxtag que agotó 400 cines franceses y Alec Hernández que atrajo grandes audiencias en Madrid.
El alcance de YouTube es considerable, con 221 millones de usuarios activos mensuales en EE. UU., 45 millones en el Reino Unido y 32 millones en España. La próxima 'A Minecraft Movie' (5 de abril de 2025) demuestra la creciente sinergia entre los creadores digitales y el cine, presentando a YouTubers de Minecraft y rindiendo homenaje al legado de Technoblade.
전 세계 영화 수익은 2025년까지 340억 달러에 이를 것으로 예상되며, 2019년 420억 달러와 비교해 팬데믹 이전 수준의 80%를 유지할 것으로 보입니다. 이는 Omdia 연구에 따른 것입니다.
업계는 관객 행동과 관련된 도전에 직면해 있으며, 미국의 YouTube 사용자 중 단 44%만이 영화관에 가고 있으며, 스페인에서도 유사한 패턴이 나타나고 있고, 영국에서는 45%에 달합니다. 그러나 성공적인 사례 연구는 YouTuber들이 영화 관람에 상당한 영향을 미친다는 것을 보여줍니다. 예를 들어, Inoxtag의 다큐멘터리는 400개의 프랑스 영화관에서 매진되었고, Alec Hernandez는 마드리드에서 많은 관객을 끌어모았습니다.
YouTube의 도달 범위는 상당하며, 미국에서 2억 2100만 명의 월간 활성 사용자가 있고, 4500만 명이 영국에 있으며, 3200만 명이 스페인에 있습니다. 다가오는 'A Minecraft Movie'(2025년 4월 5일)는 디지털 제작자와 영화 간의 시너지가 커지고 있음을 보여주며, Minecraft YouTuber들을 특징으로 하고 Technoblade의 유산을 기립니다.
Les revenus du cinéma mondial devraient atteindre 34 milliards de dollars d'ici 2025, restant à 80 % des niveaux d'avant la pandémie par rapport à 42 milliards de dollars en 2019, selon une recherche d'Omdia.
L'industrie fait face à des défis liés au comportement du public, puisque seulement 44 % des utilisateurs de YouTube aux États-Unis se rendent au cinéma, avec des schémas similaires en Espagne et 45 % au Royaume-Uni. Cependant, des études de cas réussies montrent que les YouTubers ont un impact significatif sur la fréquentation des cinémas, comme le documentaire d'Inoxtag qui a affiché complet dans 400 cinémas français et Alec Hernandez qui attire de grandes foules à Madrid.
La portée de YouTube est considérable, avec 221 millions d'utilisateurs actifs mensuels aux États-Unis, 45 millions au Royaume-Uni et 32 millions en Espagne. Le prochain 'A Minecraft Movie' (5 avril 2025) démontre la synergie croissante entre les créateurs numériques et le cinéma, mettant en vedette des YouTubers Minecraft et rendant hommage à l'héritage de Technoblade.
Die globalen Kinoeinnahmen werden voraussichtlich 2025 34 Milliarden Dollar erreichen und bleiben damit bei 80 % des Niveaus vor der Pandemie im Vergleich zu 42 Milliarden Dollar im Jahr 2019, so die Forschung von Omdia.
Die Branche steht vor Herausforderungen im Zuschauerverhalten, da nur 44 % der YouTube-Nutzer in den USA ins Kino gehen, mit ähnlichen Mustern in Spanien und 45 % im Vereinigten Königreich. Erfolgreiche Fallstudien zeigen jedoch, dass YouTuber einen erheblichen Einfluss auf die Kinobesuche haben, wie das Dokumentarfilm von Inoxtag, das 400 französische Kinos ausverkauft hat, und Alec Hernandez, der große Zuschauermengen in Madrid anzieht.
Die Reichweite von YouTube ist beträchtlich, mit 221 Millionen aktiven Nutzern pro Monat in den USA, 45 Millionen im Vereinigten Königreich und 32 Millionen in Spanien. Der kommende 'A Minecraft Movie' (5. April 2025) zeigt die wachsende Synergie zwischen digitalen Kreativen und dem Kino und präsentiert Minecraft-YouTuber und ehrt das Erbe von Technoblade.
- YouTuber collaborations proving successful in driving cinema attendance
- Strategic integration of digital influencers showing promising results for box office performance
- Strong YouTube user base across major markets provides significant potential audience
- 2025 projected revenue ($34B) still 20% below pre-pandemic levels
- Low cinema attendance among YouTube users (only 44-45%) indicates significant market penetration challenges
- Traditional cinema model struggling to adapt to changing audience behavior
Cinema box office revenue worldwide to 2025
Speaking at FED ESPAÑA, a major media and entertainment event in
Audience Behavior and The Role of YouTubers
A significant challenge facing the cinema industry is changing audience behavior. According to Omdia’s data, only
During her presentation, Rua Aguete showcased successful case studies where digital content creators have directly influenced cinema trends. French YouTuber Inoxtag, for example, premiered his documentary Kaizen for free on YouTube, but managed to sell out 400 cinemas across
YouTube Metrics at the End of 2024:
-
UK : 45 million monthly active users (MAUs) -
USA : 221 million MAUs -
Spain : 32 million MAUs
Rua Aguete stated: “I believe collaboration with YouTube is a must going forward; collaboration and partnerships are key to attracting YouTube's audience worldwide.”
This approach extends beyond cinema, as broadcasters and subscription video on demand, (SVOD) services, such as Netflix, are already leveraging YouTube influencers for global marketing campaigns. A notable example is Netflix’s promotion of Squid Game using prominent YouTubers.
A Minecraft Movie & The Future of Cinema Marketing
One upcoming film that exemplifies the synergy between digital creators and cinema is the highly anticipated 'A Minecraft Movie', set for release on April 5, 2025. As the latest
Notably, 'A Minecraft Movie' is expected to honor the legacy of Technoblade, a beloved YouTuber within the Minecraft community, while also featuring appearances from well-known Minecraft YouTubers. This strategic inclusion of digital influencers underscores the growing importance of YouTube personalities in driving box office success.
As digital creators continue to shape entertainment consumption, integrating YouTube influencers into cinema marketing strategies could prove essential in revitalizing the industry and bridging the gap between online content and the big screen.
ABOUT OMDIA
Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.
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Fasiha Khan: fasiha.khan@omdia.com
Source: Omdia
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