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TechTarget Archer Awards Recognize APAC’s Best in Data-Driven Marketing and Sales
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TechTarget (TTGT) recently honored outstanding technology marketing and sales leaders in the Asia-Pacific region with its 2022 Archer Awards. Recognizing seven winners, the awards highlight innovative digital marketing strategies powered by intent data. CEO Michael Cotoia emphasized that modern pre-purchase research predominantly occurs online, underscoring the importance of data-driven approaches. This marks the fourth consecutive year TechTarget has celebrated achievements in the APAC region.
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Recognition of seven exceptional technology marketing and sales leaders in APAC highlights the effectiveness of TechTarget's marketing services.
The event underscores the importance of intent data in driving digital marketing success.
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Seven regional winners are all leveraging intent data to drive breakthrough digital results
NEWTON, Mass.--(BUSINESS WIRE)--
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, recognized exceptional technology marketing and sales leaders across Asia Pacific (APAC) in its 2022 Archer Awards.
All the award recipients are running innovative digital marketing and sales programs across the region, all fueled by intent data.
“Even at a time when some face-to-face activities have re-entered the marketing mix, these companies understand that most pre-purchase research is happening online and independent of tech vendors,” said Michael Cotoia, CEO, TechTarget. “They are leveraging intent data to identify and reach the right accounts, engage buying teams earlier and set their sales teams up to close deals faster.”
This is the fourth consecutive year that TechTarget has shined the spotlight on industry accomplishments in APAC as part of its global Archer Awards program.
“While their programs are different, the winners share an understanding that data is the most powerful way to deliver breakthrough results and maintain a powerful edge for their organizations in a highly competitive market,” said Jon Panker, Managing Director APAC, TechTarget. “We are extremely proud to recognize and celebrate their incredible achievements.”
2022 Archer Award APAC Winners
Digital Marketer of the Year –Molita Coelho, Head of Field Marketing APJ, Okta
Digital Team of the Year – Red Hat Demand Center APAC
Priority EngineTM Marketing Team of the Year – SoftIron
Priority Engine Sales Team of the Year – CrowdStrike APJ
Best Account-Based Marketing Program– DataStax APAC
Best Demand Generation Program – SAP Southeast Asia
TechTarget developed the Archer Awards to annually recognize innovative customers: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget. In its fourth year, the Archer Awards program recognizes customers in North America, EMEA and APAC.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2022 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine is a trademark of TechTarget. All other trademarks are the property of their respective owners.
Media Inquiries
Garrett Mann Senior Director of Corporate Communications
TechTarget, Inc. 617-431-9371
gmann@techtarget.com
Source: TechTarget, Inc.
FAQ
What are the 2022 Archer Awards by TechTarget?
The 2022 Archer Awards by TechTarget recognize technology marketing and sales leaders in APAC for their innovative digital strategies powered by intent data.
Who won the Digital Marketer of the Year at TechTarget's Archer Awards?
Molita Coelho, Head of Field Marketing APJ at Okta, won the Digital Marketer of the Year award at TechTarget's Archer Awards.
What is the significance of intent data mentioned in the TechTarget press release?
Intent data is crucial for identifying and engaging the right accounts, helping sales teams close deals faster, as highlighted by TechTarget's CEO.
How many consecutive years has TechTarget held the Archer Awards?
TechTarget has held the Archer Awards for four consecutive years, recognizing achievements in technology marketing and sales.
What companies were recognized at the 2022 Archer Awards?
Notable winners include Red Hat Demand Center APAC, CrowdStrike APJ, and AWS APAC among others for their outstanding marketing programs.
