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TechTarget Announces 2021 North American Winners of Archer Awards for Data-Driven Marketing & Sales Excellence
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TechTarget, Inc. (Nasdaq: TTGT), a leader in B2B technology purchase intent data, announced the 2021 North American winners of the Archer Awards, recognizing excellence in marketing and sales. Winners are selected for their innovative strategies that utilize purchase intent data to achieve significant business outcomes. Categories include Best Account-Based Marketing and Best Demand Generation Programs, with companies like WANdisco and EDB among the honorees. The awards highlight successful partnerships that leverage TechTarget's data-driven insights.
Positive
Recognition of various companies for excellence in marketing and sales strategies.
Award winners utilize purchase intent data to achieve significant business outcomes.
TechTarget's leadership in B2B technology purchase intent data is reaffirmed.
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Technology marketing and sales leaders were honored across 9 categories
NEWTON, Mass.--(BUSINESS WIRE)--
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the 2021 North American winners of the Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year’s winners come from top hardware, software and services companies of all sizes across many major enterprise markets, including: Networking, Security, Cloud Computing, Data Center, Business Applications, Channel and more. All award recipients are driving significant results in their companies and markets by leveraging innovative strategies and tactics fueled by real purchase intent data and services.
You can see the full list of this year’s winners here.
“Each year we are honored to recognize the best of the best in our industry,” said Michael Cotoia, CEO, TechTarget. “This year’s Archer Award winners are innovative marketing and sales leaders who are using purchase intent data to drive incredible outcomes for their business. Customer success is our #1 priority and we are extremely proud to work alongside and contribute to the ongoing success of this group of exceptional organizations.”
An expert panel evaluated nominations and selected the winners based on criteria established for each category. Awards were presented in a series of virtual engagements.
2021 North American Archer Awards - Company Winners
Best Account-Based Marketing Program
WANdisco
Best Demand Generation Programs
EDB
Talend
Best Integrated Program
HPE
Best Thought Leadership Program
Deloitte Consulting
Marketing Innovation and Excellence
SolarWinds
Strategic Alliance Program Excellence
NVIDIA
Digital Marketer of the Year
Rubrik
Priority Engine™ Marketer of the Year
Palo Alto Networks
Priority Engine Sales Teams of the Year
Dell Technologies
Service Express
To learn more about the Archer Awards, click here.
About The Archer Awards
TechTarget’s annual Archer Awards program recognizes innovative customers in North America, EMEA and APAC: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2021 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Priority Engine is a trademark of TechTarget. All other trademarks are the property of their respective owners.
Media Inquiries
Garrett Mann Sr. Director of Corporate Communications
TechTarget, Inc. 617-431-9371
gmann@techtarget.com
Source: TechTarget, Inc.
FAQ
What are the 2021 Archer Awards for TechTarget, TTGT?
The Archer Awards recognize marketing and sales excellence among TechTarget's customers, highlighting innovative strategies driven by purchase intent data.
Who won the Best Account-Based Marketing Program award in 2021?
The Best Account-Based Marketing Program award was won by WANdisco.
What is TechTarget's role in the Archer Awards?
TechTarget sponsors the Archer Awards to honor customers who excel in leveraging data-driven marketing and sales strategies.
Where can I find the full list of 2021 Archer Awards winners?
The full list of winners can be found on TechTarget's official website.
How does purchase intent data impact marketing strategies for TechTarget customers?
Purchase intent data helps TechTarget's customers tailor their marketing strategies to drive better results and optimize their ROI.
