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TechTarget, Inc. (NASDAQ: TTGT) is a global leader in purchase intent-driven marketing and sales services that deliver significant business impact for enterprise technology companies. With a robust editorial presence across more than 140 highly targeted, technology-specific websites, TechTarget attracts technology buyers who are actively researching their information technology needs. The company leverages this unique position to generate valuable purchase intent insights, enabling effective marketing and sales activities for clients worldwide.
TechTarget’s suite of solutions is meticulously designed to help B2B technology companies identify, reach, and influence key enterprise technology decision-makers more efficiently. Through their innovative approach, which combines high-quality content, first-party analytics, and data-driven insights, TechTarget empowers IT vendors to make meaningful connections with their target audiences.
Primarily, TechTarget generates a substantial portion of its revenue from North America. Their products and services are tailored to enhance the capabilities of IT vendors, allowing them to drive business growth by leveraging targeted marketing programs that integrate content creation, demand generation, brand marketing, and other advanced advertising techniques.
Recently, TechTarget has focused on expanding its global footprint and enhancing its data analytics capabilities to provide even deeper insights into buyer behavior. The company's ongoing projects include developing new data-driven tools and services to better serve their clients’ evolving needs.
For more information, visit techtarget.com and follow them on Twitter @techtarget.
TechTarget has made available all content from the November Flash Memory Summit, featuring 14 keynotes, 46 technology sessions, and 7 special sessions.
The summit attracted over 3,300 attendees and focused on critical areas such as cloud computing and AI. TechTarget aims to enhance accessibility for data storage professionals through its SearchStorage.com platform, reinforcing its reputation as a leader in the tech marketing field.
TechTarget, Inc. (Nasdaq: TTGT) will release its Q4 2020 and full-year financial results on February 10, 2021, after market close. A conference call and webcast for discussing the results will follow at 5:00 p.m. ET. Participants can access financial results and a shareholder letter via the investor section of the company’s website. The firm specializes in purchase intent-driven marketing and sales services for enterprise technology companies, leveraging high-quality content across over 140 targeted websites to attract technology buyers.
TechTarget (Nasdaq: TTGT) has successfully completed the acquisition of BrightTALK, a leading marketing platform specializing in webinars and virtual events for the enterprise IT market. This acquisition significantly enhances TechTarget’s first-party purchase intent data and expands its opt-in audience. CEO Michael Cotoia expressed enthusiasm for the acquisition, highlighting its potential to accelerate value delivery to customers. BrightTALK’s integration is expected to augment TechTarget’s capabilities in supporting enterprise technology companies.
TechTarget (Nasdaq: TTGT) announced a private offering of $175 million in convertible senior notes due 2025, with an option for initial purchasers to acquire an additional $26.25 million. The notes, maturing December 15, 2025, have a 0.125% annual interest rate and can convert into cash or stock at TechTarget's discretion. The net proceeds of approximately $169.1 million will mainly fund the acquisition of BrightTalk Limited and another potential technology company. The closing is expected on December 17, 2020, subject to standard conditions.
TechTarget (Nasdaq: TTGT) announced plans to offer $175 million of convertible senior notes due 2025. The offering targets qualified institutional buyers under Rule 144A. Of the net proceeds, approximately $150 million is intended for the cash consideration related to the proposed acquisition of BrightTalk Limited, while the remaining will support a potential acquisition in B2B IT research. The notes will mature on December 15, 2025, and interest will be paid semi-annually. The offering's success is not guaranteed, and it remains subject to market conditions.
TechTarget (Nasdaq: TTGT) has announced an agreement to acquire BrightTALK for $150 million. This transaction aims to enhance TechTarget’s first-party purchase intent data and opt-in audience. BrightTALK's platform generates substantial engagement, with 8 million registered users and an estimated 2020 revenue of $50 million, reflecting a 30% growth. The acquisition is expected to close by year-end and will strengthen TechTarget's market position through expanded content and customer base. Additionally, Q4 2020 revenue guidance is projected to exceed previous expectations of $42 to $43 million.
TechTarget, Inc. (Nasdaq: TTGT) recognized 2020 North American winners of the Archer Awards, celebrating excellence in data-driven marketing and sales. Award recipients come from diverse IT markets such as Networking, Security, and Cloud Computing. Winners include Zoom Video Communications and Dell Technologies, showcasing their success through innovative strategies utilizing purchase intent data. The awards were evaluated by an expert panel and presented during virtual events. TechTarget aims to empower customers in driving remarkable results with its marketing services.
TechTarget (Nasdaq: TTGT) has been recognized as a leader in multiple G2 reports for Fall 2020, marking its fourth consecutive quarter of this accolade. It holds the top position in the Grid® Report for Buyer Intent Data Tools and leads in various categories including Sales Intelligence Software and Marketing Account Intelligence Software. The recognition highlights TechTarget's Priority Engine as a key platform driving customer success and ROI, validated by user reviews and market presence data.
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