Informa TechTarget to Present Customer Success Stories and AI Buyer Journey Solutions At Forrester’s B2B Summit North America 2026

Key Terms

ai technical

Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.

llms technical

Large language models are advanced computer programs that read and generate human-like text by learning patterns from huge amounts of written material; think of them as digital employees that can draft reports, answer questions, summarize documents, or generate code. They matter to investors because they can change a company’s costs, speed of product development, customer service, and competitive edge — and they also create new risks and regulatory questions that can affect profits and valuation.

ai answer engines technical

AI answer engines are software systems that read questions in plain language, search and summarize relevant information, and produce concise answers or recommendations using artificial intelligence instead of a human expert. Investors care because these engines can reshape customer experiences, automate tasks, cut costs, create new revenue streams, and introduce risks around accuracy, compliance, or data privacy—think of them as a fast, automated research assistant that can change a company’s growth and profit picture.

buyer intent data financial

Buyer intent data is information about online or offline behaviors that signal a person or company is likely to buy a product or service — for example searches, website visits, downloads, or product comparisons. For investors, it acts like footprints toward a sale: stronger or growing intent signals can indicate rising demand, a healthier sales pipeline, and more predictable future revenue, while weak intent can warn of slowing sales momentum.

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B2B technology leaders Iron Mountain and Tanium to showcase powerful GTM transformations supported by partnership with Informa TechTarget

NEWTON, Mass.--(BUSINESS WIRE)-- Informa TechTarget (Nasdaq: TTGT), an indispensable partner for GTM success in the B2B Technology sector, today announced its plans for this year’s Forrester B2B Summit North America, which will take place April 26-29 at the Phoenix Convention Center in Phoenix, Arizona. As a Platinum sponsor of the summit, Informa TechTarget will have a significant presence throughout the event, showcasing its expertise in driving go-to-market (GTM) success for B2B marketers and solution sellers, as they address common challenges including the need for tighter marketing-sales alignment, expanding campaigns to engage new customer profiles and buying groups, and the increasingly self-directed, AI-guided buyer’s journey.

“B2B Marketing is at an inflection point. As a B2B tech marketer for 20 years, I can confidently say there has never been a more important time for marketers to connect brand, content, intent, and demand across the entire go-to-market lifecycle, from product strategy to marketing to sales,” said Staci M. Gullotta, Chief Marketing Officer of Informa TechTarget, who will speak at the event. “That’s why I’m so excited to represent Informa TechTarget at this year’s GTM-focused Forrester B2B Summit. With our unique combination of market intelligence, proprietary audiences, exclusive intent data, and brand-to-demand marketing solutions, Informa TechTarget is truly made for this moment. We partner with our customers to support them at any point of their GTM journey, leading with data-driven insights to improve strategies, bolster brand trust and authority, drive targeted engagement, and maximize pipeline and revenue.”

Informa TechTarget’s presence at Forrester’s B2B Summit North America 2026 will include informative sessions with actionable takeaways, offsite events and activations with partners, and a booth in the B2B Summit Marketplace.

Informa TechTarget’s B2B Summit Sessions

• If AI Picks the Winners, How Do You Get Chosen? (Monday, April 27, 2:50-3:00 PM): As AI search increases among buyers, companies need to understand—and account for—how their brands and content and being perceived by LLMs and AI answer engines. In this Spotlight Session, Informa TechTarget’s Travis Gonzalez will outline transformative strategies and solutions to align B2B content with AI systems and ensure brand discoverability, authority and trust in the zero-click buyer journey.
• Transforming Cybersecurity Marketing, with Tanium (Monday, April 27, 4:30-5:00 PM): In conversation with Informa TechTarget’s Annie Matthews, Katrina Ross, senior integrated marketing director at cybersecurity leader Tanium, will outline how Tanium better aligned its internal teams to enhance marketing results, and used precision data and integrated marketing tactics to drive meaningful revenue pipeline growth.
• From Records to Revenue, with Iron Mountain (Tuesday, April 28, 12:15-12:45 PM): In this session, Gullotta will interview Mark Wiragh, North American enterprise marketing director, about the company’s GTM transformation story. He’ll discuss how Iron Mountain, a long time leader in physical records management, has evolved and expanded its GTM strategy to include new customers in the digital records marketplace.

Networking and Engagement Opportunities

• Your Indispensable Partner for B2B Go-to-Market Success (Marketplace Booth #300, April 26-29): Attendees are invited to learn about Informa TechTarget’s comprehensive range of solutions and services spanning the full GTM journey, including: AI brand and content strategy, world-class Demand & ABM, trusted B2B tech and vertical audience brands, industry-leading proprietary buyer intent data, and the company’s award-winning, full-scope content creation studio. To learn more or to schedule a time to engage with Informa TechTarget directly at Forrester B2B Summit, click here.
• Explore the Cosmos: Party at the Planetarium with Informa TechTarget and NetLine (Monday, April 27, 7:00 PM - 9:00 PM): Summit attendees are invited to the nearby Arizona Science Center to shift their perspectives with an immersive planetarium experience featuring hands-on activations, live illusions, and opportunities to connect with other attendees.
• Demandbase BaseLounge @ Blanco Cocina + Cantina: Informa TechTarget will once again be partnering with Demandbase at B2B Summit as a sponsor of BaseLounge, where we will be meeting with mutual customers for strategic, focused conversations on how to generate more pipeline and revenue from your GTM investments with Demandbase + Informa TechTarget. To learn more about this strategic partnership, visit here.

“Forrester’s B2B Summit North America is the premier event for B2B strategy, marketing, and sales leaders, and we’re excited to have a prominent presence at this year’s event,” said Steve Niemiec, Chief Revenue Officer of Informa TechTarget. “This event is a unique opportunity to showcase the incredible work of our customer partners, Iron Mountain and Tanium, and to demonstrate how Informa TechTarget is helping businesses navigate the complexities of AI-driven buyer journeys. We look forward to sharing the stage with these industry leaders and engaging with attendees throughout the summit.”

For more information about Informa TechTarget—including its targeted network of B2B tech and industry media; comprehensive suite of brand, demand and content solutions; and unique proprietary buyer intent data—visit informatechtarget.com.

About Informa TechTarget
Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted digital properties and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their intent data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.

Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.

© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260423389326/en/

Media Contact:
Theresa Tepper
PR Director
Informa TechTarget
theresa.tepper@informatechtarget.com

Source: TechTarget, Inc.