Welcome to our dedicated page for The Trade Desk news (Ticker: TTD), a resource for investors and traders seeking the latest updates and insights on The Trade Desk stock.
The Trade Desk, Inc. (symbol: TTD) powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has rapidly emerged as the fastest-growing demand-side platform in the industry. The company offers agencies, aggregators, and their advertisers top-notch technology to manage display, social, and video advertising campaigns efficiently.
The Trade Desk's platform is a self-service interface that enables advertisers and ad agencies to programmatically find and purchase digital ad inventory across various devices, including computers, smartphones, and connected TVs. Leveraging comprehensive data analytics, the platform optimizes the performance of ad impressions purchased, ensuring effective and targeted ad placements.
Headquartered in Ventura, California, The Trade Desk operates from several key locations globally, including New York City, Chicago, San Francisco, Los Angeles, Boulder, Hamburg, London, and Singapore. The company's commitment to maintaining a pure buy-side focus allows it to deliver exceptional branding and performance results for clients worldwide.
The Trade Desk stands out in the market with its expressive bid capabilities, full-funnel attribution, and detailed reporting, which illustrate the consumer journey from initial impression to conversion. These features empower buyers at the campaign level, providing them with actionable insights and a competitive edge in the advertising landscape.
Financially, The Trade Desk generates its revenue through fees based on a percentage of client advertising spend. This model underscores the company's alignment with the success of its clients, fostering a mutually beneficial relationship. For more detailed information, visit their official website at www.thetradedesk.com.
VerticalScope Holdings Inc. has partnered with The Trade Desk to integrate OpenPass and OpenPath solutions for secure user authentication and enhanced access for advertisers. This partnership will benefit over 65 million registered users across 1,200 communities on VerticalScope's platform, offering a premium ad experience and a direct connection for advertisers, ultimately driving value for both parties.
Roku announced a new data-driven TV streaming partnership with The Trade Desk to enhance the ad buying experience, empowering advertisers with better planning, buying, and measurement of TV streaming media. By leveraging Roku's automatic content recognition data, advertisers can suppress incremental households that have already seen their linear TV ads. This partnership aims to provide The Trade Desk customers with access to Roku audience and behavioral data on Roku Media, offering improved campaign optimization capabilities.
FAQ
What is the current stock price of The Trade Desk (TTD)?
What is the market cap of The Trade Desk (TTD)?
What does The Trade Desk, Inc. do?
Where is The Trade Desk headquartered?
How does The Trade Desk generate revenue?
What types of advertising campaigns does The Trade Desk manage?
What makes The Trade Desk's platform unique?
In which countries does The Trade Desk operate?
What is real-time bidding?
Who are The Trade Desk's clients?
What kind of devices does The Trade Desk serve ads on?
How can I get more information about The Trade Desk?
