Welcome to our dedicated page for The Trade Desk news (Ticker: TTD), a resource for investors and traders seeking the latest updates and insights on The Trade Desk stock.
Overview
The Trade Desk is a pioneering digital advertising platform that empowers advertisers, agencies, and aggregators with a self-service, cloud-based demand-side platform. Focused on the efficient purchasing of digital ad inventory, the company provides advanced capabilities in programmatic advertising and data-driven optimization across display, video, audio, and social media. Its sophisticated technology allows users to manage and optimize campaigns on various devices, ranging from computers and smartphones to connected TVs.
Business Model and Operations
The Trade Desk operates on a pure buy-side approach, ensuring its platform is dedicated solely to enhancing the buying process in digital advertising. By offering detailed reporting, full-funnel attribution, and expressively granular bid capabilities, the company enables marketing professionals to track the entire consumer journey from the initial impression to conversion. Revenue is generated through fee-based mechanisms, typically calculated as a percentage of the advertising spend managed through its platform. This fee structure supports the company’s ability to continuously innovate and refine its software, which is central to its marketplace success.
Technology and Innovation
At the heart of The Trade Desk is its advanced, cloud-based technology platform that integrates with major data, inventory, and publisher partners. The platform leverages iterative data analysis to drive campaign optimization, ensuring that advertisers can react to dynamic market conditions. Its robust suite of tools includes customizable APIs for enterprise-level integration, detailed consumer analytics, and full transparency in media buying. This focus on technology not only supports standard campaign management but also offers specialized tools that deliver both brand-building and performance-driven results.
Market Position and Industry Impact
Operating in an ecosystem defined by rapid technological change and evolving consumer behavior, The Trade Desk holds a significant place in the digital advertising landscape. It provides an effective alternative to the walled gardens that dominate the ad market, offering a more open, transparent environment where ad spend is optimized at scale. Its position is further strengthened by strategic, ongoing partnerships with major industry players, which highlight its commitment to innovation in ad technology and transparency. As a result, the platform is trusted by sophisticated buyers looking for both broad reach and precise targeting across various advertising channels.
Key Features and Capabilities
- Advanced Bid Management: Offers highly expressive bid capabilities that allow detailed campaign-level optimizations.
- Full-Funnel Attribution: Provides comprehensive reporting that tracks the consumer journey from the initial impression to conversion.
- Cloud-Based Self-Service: Empowers ad buyers with a flexible, cloud-hosted platform to manage and optimize campaigns independently.
- Data-Driven Optimization: Utilizes continuous data analysis to fine-tune bidding strategies and maximize campaign performance.
- Extensive Integration: Works seamlessly with major data, inventory, and publisher partners to ensure expansive market reach.
Competitive Landscape
Within the fiercely competitive adtech sector, The Trade Desk differentiates itself by maintaining a strict focus on the buy-side. Unlike competitors who may offer mixed services across both buy and sell sides, The Trade Desk is exclusively dedicated to enabling efficient programmatic advertising. This focused approach, combined with its deep technical expertise and commitment to transparency, makes it a compelling tool for advertisers seeking to navigate a complex media landscape. Its advanced technological ecosystem and rich data insights provide a clear differentiation from other platforms in the space.
Conclusion
The Trade Desk remains an essential platform for anyone involved in digital advertising. With a strong technological foundation, clear industry focus, and a commitment to detailed consumer analytics and transparent reporting, the company is well-established within the digital advertising domain. It stands as a critical resource for advertisers who need to manage large-scale, multi-channel media campaigns with precision and adaptability. The detailed reporting and full-funnel attribution make it an indispensable tool for those aiming to maximize advertising performance while navigating the complexities of programmatic media buying.
The Trade Desk (NASDAQ: TTD) announced that its stockholders approved the company’s reincorporation from Delaware to Nevada. This decision was made at a special meeting of stockholders held on November 14, 2024. The details of this proposal were outlined in the company's proxy statement filed with the U.S. Securities and Exchange Commission on October 3, 2024.
The Trade Desk (TTD) reported strong Q3 2024 financial results with revenue reaching $628 million, representing 27% year-over-year growth. The company achieved a net income of $94 million with a 15% margin and adjusted EBITDA of $257 million. Customer retention remained above 95% for the tenth consecutive year. The company expanded partnerships for Unified ID 2.0, including collaborations with Spotify and Roku. For Q4 2024, TTD expects revenue of at least $756 million and adjusted EBITDA of approximately $363 million. The company repurchased $54 million of Class A common stock during Q3.
The Trade Desk (NASDAQ: TTD) has announced the date for its third quarter 2024 financial results release and conference call. The company will disclose its financial results for the quarter ending September 30, 2024, after market close on Thursday, November 7, 2024. A webcast and conference call to discuss the results will be held at 2:00 P.M. Pacific Time (5:00 P.M. Eastern Time) on the same day.
Investors can access the live webcast from the Investor Relations section of The Trade Desk's website. For those joining via telephone, the dial-in number for North America is 888-506-0062, and for international callers, it's 1-973-528-0011. Participants should use the conference call ID code "349188". An audio replay will be available until November 14, 2024, accessible by dialing 877-481-4010 (US) or 1-919-882-2331 (international) with the replay code 51455.
Admiral, The Visitor Relationship Management (VRM) Company, has secured $19M in new funding, led by Harbert Growth Partners. This brings Admiral's total capital raised to $28M. The company plans to use this infusion to expand its Revenue, Product, and Customer Love teams, grow internationally, and enhance its AI-powered marketing automation for media publishers.
Admiral's VRM platform serves thousands of premium publishers worldwide, including CNBC, Hearst, New York Post, and Paramount. The company's AI-powered modules cover various aspects of publisher-visitor relationships, from revenue analytics to consent management. Admiral also announced a partnership with The Trade Desk's OpenPass and added new members to its Board of Directors.
The Trade Desk (NASDAQ: TTD) reported strong Q2 2024 financial results, with revenue of $585 million, representing a 26% year-over-year growth. The company achieved GAAP net income of $85 million and non-GAAP net income of $197 million. Key highlights include:
- Customer retention remained over 95% for the tenth consecutive year
- Significant progress in CTV, retail media, and identity solutions
- Expanded partnerships with major platforms like Netflix and FOX
- Continued adoption of Unified ID 2.0 (UID2) by industry leaders
- Q3 2024 revenue guidance of at least $618 million
The company's focus on AI-driven innovations, UID2 adoption, and retail data integration positions it for continued growth in high-growth markets like CTV.
The Trade Desk (NASDAQ: TTD), a global advertising technology platform provider, has announced its schedule for releasing Q2 2024 financial results. The company will disclose its financial performance for the quarter ending June 30, 2024, after market close on Thursday, August 8, 2024. Following this, The Trade Desk will host a webcast and conference call at 2:00 P.M. Pacific Time (5:00 P.M. Eastern Time) to discuss the results.
Investors and interested parties can access the live webcast through the Investor Relations section of The Trade Desk's website. For those preferring to join via phone, dial-in numbers are provided for both North American and international callers. An audio replay of the call will be available until August 15, 2024, accessible through specific dial-in numbers for U.S. and non-U.S. participants.
Fox (NASDAQ: FOX) and The Trade Desk (NASDAQ: TTD) have announced an expanded partnership focused on advertising innovations across Fox's portfolio. This collaboration integrates Unified ID 2.0 and OpenPath technologies through the AdRise platform, enhancing addressable inventory precision and direct access to premium inventory. Tubi, part of Fox since 2020, will use these technologies across all Fox brands, including Fox Sports and Fox News Media. This partnership aims to create value for advertisers and advance industry transparency and identity standards. Fox CEO Paul Cheesbrough highlights the importance of this integration for engaging authenticated audiences at scale.
The Trade Desk (Nasdaq: TTD) has released The Sellers and Publishers Report, a biannual review of advertising trends on the open internet. The report highlights that the top 500 digital publishers represent around 50% of the open internet's ad revenue, valued for their ad quality and reach. Consumers now spend 61% of their online time on the open internet, a significant shift from 2014. This change is driven by increased streaming TV and digital audio consumption, now nearly 5 hours daily for the average American. The report also indicates a decline in ad spending on platforms like Google and Facebook, which accounted for less than half of digital ad spending in 2022. The report features the top 100 advertising publishers, assessed on various criteria, in collaboration with Sincera.
The Trade Desk reported strong first quarter financial results for 2024, with revenue reaching $491 million, a 28% year-over-year growth. The company emphasized the value of premium inventory on the open internet and highlighted the growth in Connected TV (CTV) and advancements in AI. The Trade Desk also announced partnerships, customer retention rates over 95%, and support for Unified ID 2.0. Additionally, the company received industry recognition and conducted share repurchases.
VerticalScope Holdings Inc. has partnered with The Trade Desk to integrate OpenPass and OpenPath solutions for secure user authentication and enhanced access for advertisers. This partnership will benefit over 65 million registered users across 1,200 communities on VerticalScope's platform, offering a premium ad experience and a direct connection for advertisers, ultimately driving value for both parties.
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