Admiral Secures $19M in New Funding, Led by Harbert Growth Partners, Reaching $28M Total Raised to Save the Free Internet, One Publisher at a Time
Admiral, The Visitor Relationship Management (VRM) Company, has secured $19M in new funding, led by Harbert Growth Partners. This brings Admiral's total capital raised to $28M. The company plans to use this infusion to expand its Revenue, Product, and Customer Love teams, grow internationally, and enhance its AI-powered marketing automation for media publishers.
Admiral's VRM platform serves thousands of premium publishers worldwide, including CNBC, Hearst, New York Post, and Paramount. The company's AI-powered modules cover various aspects of publisher-visitor relationships, from revenue analytics to consent management. Admiral also announced a partnership with The Trade Desk's OpenPass and added new members to its Board of Directors.
Admiral, l'azienda di Visitor Relationship Management (VRM), ha ottenuto $19M di finanziamenti nuovi, guidati da Harbert Growth Partners. Questo porta il capitale totale raccolto da Admiral a $28M. L'azienda prevede di utilizzare questo finanziamento per espandere i suoi team di Ricavi, Prodotti e Customer Love, crescere a livello internazionale e migliorare la sua automazione di marketing basata su intelligenza artificiale per editori multimediali.
La piattaforma VRM di Admiral serve migliaia di editori di alta qualità in tutto il mondo, tra cui CNBC, Hearst, New York Post e Paramount. I moduli basati su intelligenza artificiale dell'azienda coprono vari aspetti delle relazioni tra editori e visitatori, dall'analisi dei ricavi alla gestione del consenso. Admiral ha anche annunciato una partnership con The Trade Desk's OpenPass e ha aggiunto nuovi membri al suo Consiglio di Amministrazione.
Admiral, la empresa de Gestión de Relaciones con los Visitantes (VRM), ha asegurado $19M en nueva financiación, liderada por Harbert Growth Partners. Esto eleva el capital total recaudado por Admiral a $28M. La compañía planea utilizar esta inyección para expandir sus equipos de Ingresos, Producto y Customer Love, crecer internacionalmente y mejorar su automatización de marketing impulsada por inteligencia artificial para editores de medios.
La plataforma VRM de Admiral sirve a miles de editores premium en todo el mundo, incluyendo CNBC, Hearst, New York Post y Paramount. Los módulos impulsados por inteligencia artificial de la empresa cubren varios aspectos de las relaciones entre editores y visitantes, desde análisis de ingresos hasta gestión de consentimientos. Admiral también anunció una asociación con The Trade Desk's OpenPass y agregó nuevos miembros a su Junta Directiva.
아드미럴(VRM) 기업이 1900만 달러의 신규 자금을 확보했습니다. 이는 하베르트 성장 파트너스가 이끄는 투자입니다. 이로써 아드미럴의 총 자본금은 2800만 달러에 달하게 되었습니다. 회사는 이 자금을 사용하여 수익, 제품, 고객 사랑 팀을 확장하고 국제적으로 성장하며 미디어 출판사를 위한 AI 기반 마케팅 자동화를 강화할 계획입니다.
아드미럴의 VRM 플랫폼은 CNBC, Hearst, New York Post, Paramount 등 전 세계 수천 개의 프리미엄 출판사에 서비스를 제공합니다. 회사의 AI 기반 모듈은 수익 분석부터 동의 관리까지 출판사와 방문자 간의 관계의 다양한 측면을 다룹니다. 아드미럴은 The Trade Desk's OpenPass와의 파트너십도 발표했으며 이사회에 새로운 멤버를 추가했습니다.
Admiral, la société de Gestion des Relations avec les Visiteurs (VRM), a sécurisé 19 millions de dollars de nouveaux financements, dirigés par Harbert Growth Partners. Cela porte le capital total levé par Admiral à 28 millions de dollars. L'entreprise prévoit d'utiliser cette infusion pour élargir ses équipes de Revenus, de Produits et d'Amour Client, croître à l'international et améliorer son automatisation marketing alimentée par intelligence artificielle pour les éditeurs de médias.
La plateforme VRM d'Admiral sert des milliers d'éditeurs premium dans le monde, y compris CNBC, Hearst, New York Post et Paramount. Les modules alimentés par intelligence artificielle de l'entreprise couvrent divers aspects des relations éditeur-visiteur, de l'analyse des revenus à la gestion du consentement. Admiral a également annoncé un partenariat avec The Trade Desk's OpenPass et a ajouté de nouveaux membres à son Conseil d'Administration.
Admiral, das Unternehmen für Visitor Relationship Management (VRM), hat 19 Millionen US-Dollar an neuer Finanzierung gesichert, geleitet von Harbert Growth Partners. Dies bringt das gesamte gesammelte Kapital von Admiral auf 28 Millionen US-Dollar. Das Unternehmen plant, diese Mittel zur Erweiterung seiner Teams für Einnahmen, Produkte und Kundenliebe zu verwenden, international zu wachsen und das KI-gestützte Marketing-Management für Medienverlage zu verbessern.
Die VRM-Plattform von Admiral bedient weltweit Tausende von Premium-Verlagen, darunter CNBC, Hearst, New York Post und Paramount. Die KI-gestützten Module des Unternehmens decken verschiedene Aspekte der Beziehungen zwischen Verlegern und Besuchern ab, von der Einnahmenanalyse bis hin zum Consent-Management. Admiral gab auch eine Partnerschaft mit The Trade Desk's OpenPass bekannt und hat neue Mitglieder in seinen Vorstand aufgenommen.
- Secured $19M in new funding, bringing total capital raised to $28M
- Expanding teams and international presence
- Serves thousands of premium publishers including major media brands
- Partnership with The Trade Desk's OpenPass
- Addition of experienced board members from Harbert Growth Partners and Birchmere
- None.
Insights
Admiral's $19M funding round, led by Harbert Growth Partners, brings its total capital raised to
The involvement of Bridge Bank, known for supporting tech innovators, adds credibility to Admiral's growth potential. The strategic additions to Admiral's board, including experienced investors and industry veterans, strengthen its leadership team. However, investors should note that while the funding is substantial, Admiral operates in a competitive market and will need to demonstrate continued growth and adoption to justify its valuation.
Admiral's VRM platform addresses a critical need in the publishing industry as it transitions from adtech to martech. The company's AI-powered modules for revenue analytics, adblock recovery and first-party data collection are particularly relevant in the current digital landscape. The partnership with The Trade Desk's OpenPass further validates Admiral's approach to authenticated web experiences.
However, the challenge lies in competing with established marketing automation giants like Hubspot and Salesforce. Admiral's success will depend on its ability to deliver specialized solutions for publishers that these generalist platforms can't match. The emphasis on zero dev lift for implementation could be a significant selling point, but the company must ensure scalability and performance as it expands internationally.
Admiral's client list, including major media brands like CBS Sports, CNBC and Paramount, demonstrates strong market penetration. The shift towards first-party data and authenticated web experiences, driven by privacy concerns and the phasing out of third-party cookies, creates a favorable market environment for Admiral's offerings.
The company's focus on helping publishers grow visitor relationships, data and revenue aligns with industry trends. However, the success of Admiral's expansion plans will depend on how effectively it can adapt its solutions to diverse international markets and publisher needs. Investors should monitor Admiral's ability to maintain its growth trajectory and expand its market share in the face of potential competition from both established players and new entrants in the VRM space.
CBS Sports, CNBC, Gannett, Hearst, NASCAR, New York Post, Paramount, Rotten Tomatoes,
Harbert has a proven track record of identifying and funding industry leading software companies, including AI-powered customer experience platform Clarabridge (acquired by Qualtrics), location based intelligence software platform MapAnything (acquired by Salesforce) and field service software platform Payzer (acquired by WEX). Bridge Bank has been helping innovators in the tech sector bring industry-leading ideas to their next stage of development, from startup to IPO and beyond, for more than 20 years.
With this infusion, Admiral will serve publishers even better with larger Revenue, Product, and Customer Love teams, expand internationally, and build on its lead in AI-powered marketing automation for media publishers, copyright access control, and 1st-party data innovations. Harbert's and Bridge Bank's funding and strategic resources will help Admiral grow publisher revenue worldwide.
Admiral's Visitor Relationship Management platform builds relationships, revenue, and retention for thousands of premium publishers and networks worldwide including CNBC, Hearst, New York Post, Paramount, Rotten Tomatoes,
- Measure: Revenue Analytics
- Recover: Adblock Recovery
- Transact: Paid Subscriptions, Donations, Memberships
- Connect: 1st-Party Data Collection, Segmentation, and Activation
- Convert: Email Acquisition, Registration, Social Growth, Mobile Downloads, & Content Recommendation
- Consent: CMP (GDPR/GPP)
"We're pleased to partner with Admiral to provide them with a flexible and customized venture debt solution," said Blake Reid, senior director, in Bridge Bank's Technology Banking Group. "We look forward to supporting Admiral in their mission to provide visitor relationship management tools and expertise to help publishers navigate the evolving digital landscape toward The Authenticated Web."
Last week, Admiral announced a partnership with The Trade Desk's OpenPass. The Trade Desk (NASDAQ: TTD) has their own successful history of working with Bridge Bank. The bank played a contributing role to The Trade Desk's growth, ultimately resulting in their IPO in 2016.
Admiral also completed a strategic move to bolster its leadership team, adding Wayne Hunter, Managing Partner of Harbert Growth Partners, and Birchmere Partner Sean Ammirati, former COO of ReadWriteWeb and Founder/CEO of mSpoke (acquired by LinkedIn), to its Board of Directors.
"We followed Admiral's progress for years and kept seeing more top media brands adopt their solution," said Wayne Hunter, Managing Partner of Harbert Growth Partners. "General purpose marketing automation platforms like Hubspot, Salesforce, and Adobe Marketing Cloud aren't built to help media publishers grow 1st-party visitor relationships, data, and revenue, so Admiral's AI-powered VRM is filling the gap quickly."
"The core business model of the Internet is shifting from an adtech paradigm to a martech paradigm — The Authenticated Web — and publishers need help, fast," said Dan Rua, CEO and co-founder, Admiral. "Relationships drive revenue, and publishers that embrace that reality will survive and thrive for decades to come. The key is delivering the right offer, to the right visitor, at the right time, and AI-powered VRM makes that possible with zero dev lift. We couldn't have hoped for a better lead partner than Harbert at this stage in Admiral's journey. We're incredibly proud of the team and what we've accomplished for our customers, but we've still got plenty of work ahead."
"Admiral predicted the importance of visitor relationship management ahead of much of the industry," said Rob Beeler, Founder & CEO of Beeler.tech and Head of Ad Operations at Golf.com. "With Google now throwing their weight behind 'user choice', Admiral's strength in visitor journeys and 1st-party data will help more publishers than ever. I'm excited to see smart money flow to such a quality team and publisher-first mission."
To learn more about Admiral Visitor Relationship Management, please visit https://getadmiral.com.
About Admiral
Admiral (https://www.getadmiral.com/) the Visitor Relationship Management (VRM) Company, helps thousands of digital publishers worldwide grow visitor relationships and revenue. Admiral's AI-powered SaaS platform solves several monetization challenges digital publishers face, with visitor journeys that include: registration walls, paywalls and paid subscriptions, donation management, advanced adblock analytics and revenue recovery, GDPR/GPP privacy consent, email acquisition, 1P data collection, social growth, and more.
About Harbert Management Corporation and Harbert Growth Partners
Harbert Management Corporation is an alternative asset manager with approximately
Harbert Growth Partners ("HGP") seeks to generate superior returns for their investors by identifying and investing in promising emerging growth stage technology companies. The HGP Investment Team combines substantial investment, advisory, and operating experience with capital and networking contacts to support great entrepreneurial teams in successfully executing their growth plans. Currently investing out of HGP V, HGP's prior funds include exits to a distinguished list of strategic acquirers including, among others, Amazon, GE, GSK, Medallia, Philips, Qualtrics, Salesforce, Sophos, Target and WEX. For more information, visit: www.harbert.net
About Bridge Bank
Bridge Bank, a division of Western Alliance Bank, Member FDIC, delivers relationship banking that puts clients at the center of everything. Founded in 2001 in Silicon Valley, Bridge Bank offers a full spectrum of tailored commercial banking solutions with specialized expertise focused on life sciences and technology and innovation companies at every stage in their life cycle, from startup to IPO and beyond. With offices in major tech hubs across the country, Bridge Bank delivers the reach, resources and market expertise that make a difference for its clients. Bridge Bank also serves the private equity and venture capital communities by providing banking solutions for portfolio companies and funds, plus banking solutions for small to mid-size businesses in the Bay Area. Bridge Bank is part of Western Alliance Bancorporation, which has more than
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SOURCE Innovation Institute for Fan Experience, LLC
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