Ezoic & The Trade Desk Partner to Empower Independent Publishing and First-Party Data
Ezoic has announced a strategic partnership with The Trade Desk (TTD), the second-largest demand-side advertising platform globally after Google, managing over $5B in annual ad spend. This unique collaboration makes Ezoic a key partner in TTD's OpenPath program, creating a direct connection between independent publishers and TTD's advertisers.
The partnership aims to provide a transparent avenue for brands to shift ad budgets from walled gardens, with early testing showing promising revenue increases for Ezoic publishers. The collaboration includes integration with Unified ID 2.0 and Ezoic's ezID platform, focusing on privacy-compliant first-party data utilization as third-party cookies phase out.
Ezoic ha annunciato una partnership strategica con The Trade Desk (TTD), la seconda piattaforma pubblicitaria a richiesta più grande al mondo dopo Google, gestendo oltre 5 miliardi di dollari in spese pubblicitarie annuali. Questa collaborazione unica rende Ezoic un partner chiave nel programma OpenPath di TTD, creando una connessione diretta tra editori indipendenti e gli inserzionisti di TTD.
La partnership mira a fornire un percorso trasparente per i marchi per spostare i budget pubblicitari da giardini recintati, con i primi test che mostrano aumenti promettenti di ricavi per gli editori Ezoic. La collaborazione prevede l'integrazione con Unified ID 2.0 e la piattaforma ezID di Ezoic, concentrandosi sull'utilizzo di dati di prima parte conformi alla privacy mentre i cookie di terze parti vengono gradualmente eliminati.
Ezoic ha anunciado una colaboración estratégica con The Trade Desk (TTD), la segunda plataforma publicitaria del lado de la demanda más grande del mundo después de Google, que gestiona más de 5 mil millones de dólares en gastos publicitarios anuales. Esta colaboración única convierte a Ezoic en un socio clave en el programa OpenPath de TTD, creando una conexión directa entre editores independientes y los anunciantes de TTD.
El objetivo de la asociación es proporcionar una vía transparente para que las marcas desplacen los presupuestos publicitarios de jardines enjaulados, con pruebas iniciales que muestran aumentos de ingresos prometedores para los editores de Ezoic. La colaboración incluye la integración con Unified ID 2.0 y la plataforma ezID de Ezoic, enfocándose en el uso de datos de primera parte compatibles con la privacidad a medida que los cookies de terceros se eliminan progresivamente.
Ezoic는 The Trade Desk (TTD)와 전략적 파트너십을 발표했습니다. TTD는 Google에 이어 세계에서 두 번째로 큰 수요 측 광고 플랫폼으로, 연간 50억 달러 이상의 광고 지출을 관리합니다. 이 독특한 협력은 Ezoic을 TTD의 OpenPath 프로그램의 핵심 파트너로 만들어 독립 출판사와 TTD 광고주 간의 직접적인 연결을 형성합니다.
이번 파트너십은 브랜드가 폐쇄된 정원에서 광고 예산을 이동시킬 수 있는 투명한 경로를 제공하는 것을 목표로 하며, 초기 테스트에서는 Ezoic 출판사의 수익이 증가하는 긍정적인 결과를 보여주고 있습니다. 이 협력에는 Unified ID 2.0와 Ezoic의 ezID 플랫폼 통합이 포함되며, 제3자 쿠키가 단계적으로 사라지는 상황에서 개인 정보 보호에 부합하는 1차 데이터 활용에 중점을 두고 있습니다.
Ezoic a annoncé un partenariat stratégique avec The Trade Desk (TTD), la deuxième plateforme publicitaire côté demande au monde après Google, gérant plus de 5 milliards de dollars de dépenses publicitaires annuelles. Cette collaboration unique fait d'Ezoic un partenaire clé dans le programme OpenPath de TTD, créant une connexion directe entre les éditeurs indépendants et les annonceurs de TTD.
Ce partenariat vise à fournir une voie transparente pour que les marques déplacent les budgets publicitaires des jardins clos, avec des tests préliminaires montrant des augmentations de revenus prometteuses pour les éditeurs d'Ezoic. La collaboration inclut l'intégration avec Unified ID 2.0 et la plateforme ezID d'Ezoic, en se concentrant sur l'utilisation de données de première partie conformes à la vie privée alors que les cookies tiers disparaissent progressivement.
Ezoic hat eine strategische Partnerschaft mit The Trade Desk (TTD) angekündigt, der nach Google zweitgrößten Demand-Side-Werbeplattform weltweit, die jährlich über 5 Milliarden Dollar in Werbeausgaben verwaltet. Diese einzigartige Zusammenarbeit macht Ezoic zu einem wichtigen Partner im OpenPath-Programm von TTD und schafft eine direkte Verbindung zwischen unabhängigen Verlegern und den Werbetreibenden von TTD.
Das Ziel der Partnerschaft ist es, Marken eine transparente Möglichkeit zu bieten, Werbebudgets aus geschlossenen Systemen zu verlagern, wobei frühe Tests vielversprechende Umsatzsteigerungen für Ezoic-Verleger zeigen. Die Zusammenarbeit umfasst die Integration von Unified ID 2.0 und der ezID-Plattform von Ezoic, mit dem Schwerpunkt auf der datenschutzkonformen Nutzung von Erstanbieter-Daten, während Drittanbieter-Cookies allmählich auslaufen.
- Direct integration with The Trade Desk's $5B+ advertising ecosystem
- Early testing shows strong incremental revenue gains for publishers
- Strategic positioning in TTD's OpenPath program
- Enhanced first-party data capabilities through Unified ID 2.0 integration
- None.
Insights
This strategic partnership represents a significant development in the digital advertising landscape. The Trade Desk's OpenPath integration with Ezoic creates a direct pipeline between
The partnership's value proposition is threefold: First, it provides advertisers with more transparent access to quality inventory, potentially increasing bid efficiency and ROI. Second, publishers gain direct access to premium demand, which early testing suggests is driving meaningful revenue increases. Third, the integration of Unified ID 2.0 with Ezoic's ezID platform creates a robust first-party data solution that addresses both current market needs and future privacy requirements.
For TTD shareholders, this represents a strategic expansion of the company's publisher relationships, strengthening its competitive position against Google's dominance in the space. The deal should help TTD capture more market share in the rapidly evolving post-cookie advertising ecosystem.
The partnership signals TTD's aggressive push to expand its footprint in the digital advertising value chain. By partnering with Ezoic, which serves thousands of independent publishers, TTD is effectively building a moat against potential market share erosion as the industry transitions away from third-party cookies.
The deal's structure demonstrates TTD's strategic foresight in three key areas:
- Market positioning: Direct publisher relationships strengthen TTD's competitive stance against Google
- Revenue growth: Enhanced access to premium inventory should drive higher ad spend through the platform
- Technology leadership: The Unified ID 2.0 integration positions TTD at the forefront of privacy-compliant advertising solutions
This collaboration opens a transparent, direct avenue between Ezoic's independent publishers and The Trade Desk's advertiser partners, making it safer and simpler for brands to move ad budgets away from walled gardens. Early testing has already shown strong incremental revenue gains for Ezoic publishers, a trend that is expected to grow over time. The partnership also includes ongoing work on Unified ID 2.0, which will pair with Ezoic's new ezID platform to help publishers tap into first-party data in a privacy-focused, future-proof way.
"As the end of third-party cookies approaches, reducing friction in how advertisers can access and leverage quality publisher audiences is essential," said Tyler Bishop, CMO of Ezoic. "Our direct integration with The Trade Desk allows us to address that challenge head-on, while improving transparency and driving more effective, privacy-forward advertising."
The partnership's rollout is already underway, with ongoing adoption and deeper integration between the partners expected throughout the year.
About Ezoic
Ezoic is a leading AI-driven technology platform for digital publishers and website owners, delivering intelligent solutions for site monetization, speed, and content management.
About The Trade Desk
The Trade Desk is a global technology platform for buyers of digital advertising, providing leading solutions across the open internet.
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SOURCE Ezoic
FAQ
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