Tractor Supply Upgrades Neighbor’s Club Member Benefits
Enhancements include better recognition, more rewards, more relevant offers and a new “heroes” benefit to launch in mid-2024
Neighbor’s Club enhancements include:
-
Better recognition: Members earn Preferred status with a new, lower annual spending level of
$500 $1,000 - More rewards: Neighbors can now earn a reward with only 200 points (previously 500), so they receive benefits faster.
- Improved relevance: Members will receive more personalized offers and tailored incentives and experiences based on their interests and shopping patterns.
- Honoring our heroes: Launching this summer, active military, veterans and first responders will receive immediate Preferred status, along with other benefits.
“Neighbor’s Club is such an important part of our connection with our customers – it’s one of the many ways we bring them value, while personalizing their shopping experiences and rewarding their loyalty,” said Kimberley Gardiner, chief marketing officer at Tractor Supply. “If Tractor Supply stands for one thing, it’s legendary service. These enhancements to Neighbor’s Club will build on and strengthen the incredible experience our Team Members create in our stores as we serve Life Out Here. We’re delighted to make it even easier and faster for customers to receive benefits, especially the heroes who serve our communities every day.”
Neighbor’s Club is a three-tier loyalty program available at Tractor Supply and Petsense by Tractor Supply, both online and in stores. Members accrue points for every dollar spent, with higher-tier members accumulating points at a faster rate; points can be redeemed for rewards, services and more. Since its relaunch in 2021, Neighbor’s Club is one of the largest and fastest-growing loyalty membership programs in retail and now represents more than three-quarters of sales for Tractor Supply.
In addition to these enhancements, Neighbor’s Club members with a Tractor Supply consumer credit card unlock all of the benefits of Preferred Plus status and earn
NEW TIER QUALIFICATIONS
Tier |
Current Annual
|
NEW
|
Neighbor |
|
|
Preferred |
|
|
Preferred Plus |
|
No change |
TIER BENEFITS
Level |
Additional Benefits |
Neighbor = 1 point per dollar spent at any Tractor Supply or Petsense by Tractor Supply location or online |
|
Preferred Neighbor = 1.5 points per dollar spent at any Tractor Supply or Petsense by Tractor Supply location or online |
|
Preferred Plus Neighbor = 2 points per dollar spent at any Tractor Supply or Petsense by Tractor Supply location or online |
|
To learn more about Neighbor’s Club, visit NeighborsClub.com.
About Tractor Supply Company
For 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the
As of December 30, 2023, the Company operated 2,216 Tractor Supply stores in 49 states. For more information on Tractor Supply, visit www.tractorsupply.com.
Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of December 30, 2023, the Company operated 198 Petsense by Tractor Supply stores in 23 states. For more information on Petsense by Tractor Supply, visit www.Petsense.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240305357032/en/
Tricia Whittemore (615) 440-4410
Mary Winn Pilkington (615) 440-4212
corporatecommunications@tractorsupply.com
Source: Tractor Supply Company
