trivago N.V. American Depositary Shares - TRVG STOCK NEWS

Trivago released insights on changing travel behaviors due to ongoing COVID-19 restrictions. Notably, fall travel preferences have shifted from international cities to domestic destinations, particularly seaside towns. Key findings from September data reveal that:

• Las Vegas and various beach towns emerged as popular domestic locales.
• The UK saw a 15% rise in last-minute travel bookings.
• Travel distances shifted closer to home, with bookings increasing within 60-300 miles.
• Average prices per stay remained lower compared to last year.

Trivago reports significant changes in travel behavior due to the pandemic. Travelers are prioritizing domestic and coastal destinations, with a notable rise in interest for places like Cancun and Playa Del Carmen. Domestic travel increased by 5% in the US and 28% in the EU. Additionally, interest in alternative accommodations has surged nearly 10%, while traditional hotel searches have fallen by 20%. This shift indicates a long-term change in consumer preferences driven by safety and flexibility concerns.

trivago N.V. (NASDAQ: TRVG) announced the acquisition of its trivago subsidiary in Palma, Spain, by METRO Markets GmbH, a subsidiary of Metro AG, effective October 1st. This acquisition includes 100% of trivago Spain SLU and a development center with approximately 60 employees. The move aligns with trivago's strategy to consolidate operations at its Düsseldorf headquarters. METRO Markets aims to enhance its tech capabilities by integrating the experienced team in Palma, thereby expanding its footprint in the HoReCa online marketplace.

trivago N.V. (NASDAQ: TRVG) announced the acquisition of its Spanish subsidiary by METRO Markets GmbH, a subsidiary of METRO AG, effective October 1, 2020. This transaction includes the purchase of 100% of trivago Spain SLU and its development center in Palma, which employs about 60 staff members. The acquisition aims to streamline operations and enhance METRO's digital offering in the B2B marketplace for the HoReCa sector, allowing trivago employees in Palma to continue their work at the same location.

trivago has launched a new COVID-19 database to assist travelers in navigating restrictions related to travel during the pandemic. This database consolidates information on entry regulations, quarantine periods, and the status of local accommodations and activities. Users can easily access this database on trivago's website to find essential travel details. The initiative, part of the European COVID-19 Travel Alliance, aims to support local tourism by providing reliable information sourced from government entities.

trivago's recent analysis highlights the fluctuating travel interest among U.S. travelers as COVID-19 impacts tourism. In early July, searches for accommodations dropped to 29% of January levels, down from 39% in mid-June. Domestic travel remains strong, with intra-state travel increasing by 13%. Florida, California, Texas, Nevada, and South Carolina are the top U.S. destinations, while Mexico, the Dominican Republic, Canada, Puerto Rico, and Cuba lead internationally. The pandemic has shifted preferences towards closer, longer trips, with significant implications for the industry.

trivago reports a surge in vacation bookings, rising 65% in the first week of June compared to May, as Germans prefer longer stays over short trips. The demand for domestic travel is significant, with 70% of sought destinations in Germany. The company highlights a trend towards nature-oriented vacations while city trips decline. Interest in vacation rentals surged by over 65%. Notably, Austria has doubled its share of international travel requests, overtaking Spain. The travel industry must adapt to changing customer expectations and prioritize safety and accessibility as travel plans shift towards the end of the year.

The travel sector is witnessing a surge in demand as booking requests from Germans increased by 65 percent in the first week of June compared to May. This follows a significant drop in interest earlier in the year due to travel restrictions. Longer vacations are now preferred over short breaks, with a 40 percent year-on-year rise in searches for trips lasting 7 to 14 days. Domestic travel remains popular, accounting for 62 percent of searches. Notable increases in interest for the German coast and holiday apartments highlight changing consumer preferences influenced by safety and accessibility concerns.

trivago (TRVG) has partnered with Booking.com and other travel entities to launch a free COVID Travel Database. This resource aggregates real-time travel restriction data, serving as a consolidated source for travelers amid the pandemic. The database includes information on entry restrictions, accommodations, and local activities. The initiative aims to foster confidence in travel as restrictions ease. While the database is a positive step towards revitalizing the travel industry, users should note that the content is not exhaustive and may change frequently.