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TruGolf Links Announces Franchise Development Agreement for Chicagoland and Northwest Indiana

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TruGolf Links Franchising, , owned by TruGolf Holdings, Inc. (Nasdaq: TRUG), has announced its second regional development deal. Entrepreneurs Bob Early and Ron Rzansa have secured rights to open 80 locations in the Chicago suburbs and northwest Indiana. The deal aims to aggressively expand TruGolf's presence in these markets.

TruGolf Links offers a comprehensive franchise program, including individual and regional developer opportunities. Each facility will feature TruGolf's simulator technology, with locations ranging from 3,800 to 5,000+ square feet. The company is focusing on Regional Developers who acquire territories of 1M+ population, open flagship locations, and develop additional units.

This expansion marks a significant step in TruGolf's growth strategy, as it continues to make golf more accessible through technology.

TruGolf Links Franchising, di proprietà di TruGolf Holdings, Inc. (Nasdaq: TRUG), ha annunciato il suo secondo accordo di sviluppo regionale. Gli imprenditori Bob Early e Ron Rzansa hanno ottenuto i diritti per aprire 80 location nella periferia di Chicago e nel nord-ovest dell'Indiana. L'accordo mira ad espandere in modo aggressivo la presenza di TruGolf in questi mercati.

TruGolf Links offre un programma di franchising completo, che include opportunità per sviluppatori individuali e regionali. Ogni struttura presenterà la tecnologia dei simulatori di TruGolf, con spazi che vanno da 3.800 a oltre 5.000 piedi quadrati. L'azienda si concentra su sviluppatori regionali che acquisiscono territori con una popolazione di oltre 1 milione, aprono sedi di punta e sviluppano ulteriori unità.

Questa espansione segna un passo significativo nella strategia di crescita di TruGolf, in quanto continua a rendere il golf più accessibile attraverso la tecnologia.

TruGolf Links Franchising, propiedad de TruGolf Holdings, Inc. (Nasdaq: TRUG), ha anunciado su segundo acuerdo de desarrollo regional. Los empresarios Bob Early y Ron Rzansa han asegurado los derechos para abrir 80 ubicaciones en los suburbios de Chicago y el noroeste de Indiana. El acuerdo tiene como objetivo expandir agresivamente la presencia de TruGolf en estos mercados.

TruGolf Links ofrece un completo programa de franquicias, que incluye oportunidades para desarrolladores individuales y regionales. Cada instalación contará con la tecnología de simuladores de TruGolf, con ubicaciones que varían de 3,800 a más de 5,000 pies cuadrados. La empresa se está enfocando en Desarrolladores Regionales que adquieran territorios de más de 1 millón de habitantes, abran ubicaciones insignia y desarrollen unidades adicionales.

Esta expansión marca un paso significativo en la estrategia de crecimiento de TruGolf, mientras continúa haciendo que el golf sea más accesible a través de la tecnología.

TruGolf Links 프랜차이징은 TruGolf Holdings, Inc. (Nasdaq: TRUG) 소유 하에 있으며, 두 번째 지역 개발 계약을 발표하였습니다. 기업가인 Bob Early와 Ron Rzansa는 시카고 교외 및 인디애나 북서부에 80개의 매장을 열 권리를 확보하였습니다. 이 계약의 목표는 이러한 시장에서 TruGolf의 존재감을 공격적으로 확장하는 것입니다.

TruGolf Links는 개인 및 지역 개발자 기회를 포함한 포괄적인 프랜차이즈 프로그램을 제공합니다. 각 시설은 TruGolf의 시뮬레이터 기술을 특징으로 하며, 위치는 3,800에서 5,000+ 평방피트까지 다양합니다. 이 회사는 100만 이상의 인구를 가진 지역을 인수하고, 플래그십 매장을 열고, 추가 유닛을 개발하는 지역 개발자에게 집중하고 있습니다.

이번 확장은 TruGolf 성장 전략에서 중요한 단계를 의미하며, 기술을 통해 골프를 더 쉽게 접근할 수 있도록 계속해서 노력하고 있습니다.

TruGolf Links Franchising, détenu par TruGolf Holdings, Inc. (Nasdaq: TRUG), a annoncé son deuxième accord de développement régional. Les entrepreneurs Bob Early et Ron Rzansa ont obtenu les droits d'ouvrir 80 établissements dans les banlieues de Chicago et dans le nord-ouest de l'Indiana. Cet accord vise à étendre la présence de TruGolf dans ces marchés de manière agressive.

TruGolf Links propose un programme de franchise complet, y compris des opportunités pour des développeurs individuels et régionaux. Chaque installation présentera la technologie des simulateurs de TruGolf, avec des emplacements variant de 3 800 à plus de 5 000 pieds carrés. L'entreprise se concentre sur les développeurs régionaux qui acquièrent des territoires d'une population de plus d'un million, ouvrent des emplacements phares et développent d'autres unités.

Cette expansion marque une étape significative dans la stratégie de croissance de TruGolf, alors qu'elle continue à rendre le golf plus accessible grâce à la technologie.

TruGolf Links Franchising, im Besitz von TruGolf Holdings, Inc. (Nasdaq: TRUG), hat sein zweites regionales Entwicklungsabkommen angekündigt. Die Unternehmer Bob Early und Ron Rzansa haben die Rechte gesichert, 80 Standorte in den Vororten von Chicago und im Nordwesten von Indiana zu eröffnen. Ziel des Abkommens ist es, die Präsenz von TruGolf in diesen Märkten aggressiv auszubauen.

TruGolf Links bietet ein umfassendes Franchise-Programm an, das individuelle und regionale Entwicklermöglichkeiten umfasst. Jede Einrichtung wird über TruGolfs Simulator-Technologie verfügen, wobei die Standorte von 3.800 bis über 5.000 Quadratfuß reichen. Das Unternehmen konzentriert sich auf regionale Entwickler, die Gebiete mit über 1 Million Einwohnern erwerben, Flagship-Standorte eröffnen und zusätzliche Einheiten entwickeln.

Diese Expansion ist ein bedeutender Schritt in Trugolfs Wachstumsstrategie, da das Unternehmen weiterhin Golf durch Technologie zugänglicher macht.

Positive
  • Secured rights to open 80 new locations in Chicago suburbs and northwest Indiana
  • Expansion into a new major market area
  • Partnering with experienced local entrepreneurs for regional development
  • Offering comprehensive franchise program with multiple development paths
  • Potential for rapid market penetration through Regional Developer model
Negative
  • None.

Insights

This franchise agreement is a significant expansion for TruGolf Links, potentially boosting its market presence and revenue streams. The deal for 80 new locations in the Chicago and Northwest Indiana area represents a substantial growth opportunity. However, investors should note that:

  • Franchise expansion success depends on market reception and franchisee performance.
  • The financial terms of the agreement aren't disclosed, making it difficult to assess immediate revenue impact.
  • The "President's Circle" incentives for early regional developers might impact short-term profitability.

While this expansion signals strong business development, its long-term impact on TruGolf's financials will depend on successful implementation and market penetration in this new region.

This expansion into the Chicagoland area is strategically sound for TruGolf Links. The region boasts a strong golf culture and a large, diverse population that could support multiple locations. Key points to consider:

  • The indoor golf market is growing, especially in areas with harsh winters like Chicago.
  • TruGolf's technology-driven approach may appeal to both serious golfers and casual players.
  • The 80-location agreement suggests confidence in market demand, but also presents execution challenges.

While the expansion is promising, investors should monitor the pace of openings and performance metrics of early locations to gauge the strategy's success and potential for replication in other markets.

This franchise agreement represents a potentially significant revenue stream for TruGolf Holdings (TRUG), but several factors need consideration:

  • The 80-location deal could substantially increase TruGolf's market footprint and recurring revenue.
  • Franchise fees and ongoing royalties aren't disclosed, making immediate financial impact unclear.
  • Capital requirements for franchisees (5,000+ sq ft locations) may affect expansion speed.
  • The regional developer model could accelerate growth but may also reduce per-unit revenue for TruGolf.

Investors should look for future disclosures on franchise fee structures, royalty rates and projected timelines for location openings to better assess the financial implications of this expansion strategy.

Iconic Golf Simulator Company Awards Local Entrepreneurs Opportunity to Develop 80 New Centers

CHICAGO, Sept. 19, 2024 /PRNewswire/ -- TruGolf Links Franchising, LLC ("TruGolf"), owned by TruGolf Holdings, Inc. (Nasdaq: TRUG), a leading provider of golf simulator software and hardware, announced today the signing of its second regional development deal. Led by experienced entrepreneurs Bob Early and Ron Rzansa, the deal spans the surrounding Chicago suburbs and into the northwest region of Indiana. The agreement includes the rights to open 80 locations, either owned or franchised, with plans to hit the markets aggressively and create close ties within local communities across the region.

"TruGolf offers the most advanced simulator technology in the market. Combined with the unique franchise opportunity that the team has built, the choice was easy," said Early. "I believe this technology model is fit for every demographic, no matter their skill level or experience with golf, and all future guests will be able to enjoy the TruGolf facilities. I'm looking forward to opening multiple locations and developing a strong network of franchisees across the broader Chicagoland area."

With extensive roles in various management positions, Early holds a 25-year tenure in the insurance and construction industries while Rzansa brings 35 years of experience in transportation labor and logistics. When considering their next business venture, both were seeking an opportunity that offered a best-in-class product and service that was unique to their market. As avid golfers, they tried every simulator and agreed that nothing compared to the capabilities of TruGolf. Currently, the pair is focused on identifying a site for the flagship location in the Joliet, Illinois area. Additionally, they are considering franchise candidates across the entire territory to be a part of TruGolf's growth.

"We could not be more excited to have Bob and Ron as franchise partners as we continue national expansion of TruGolf in Chicagoland and Northwest Indiana," said Dr. Ben Litalien, Chief Development Officer, "They are amazing businessmen whose passion for golf now allows them to build a significant network of TruGolf Links Centers. As the only company that offers a regional developer model, it allows us to partner with strong local entrepreneurs to quickly and efficiently develop entire markets while allowing them to build a significant business."

The first ten Regional Developers who join TruGolf Links will make up the President's Circle, serving as the company's franchise advisory council. These operators will also receive benefits including reduced territory fees, enhanced sales and support compensation, and significantly discounted access to TruGolf's world-class simulator bays.

"We started TruGolf Links because of our passion for golf any time of the year," said Brenner Adams, President of TruGolf Links, Inc. "We are thrilled to expand into the Chicago and Northwest Indiana region, which marks a significant step in our growth journey. With a variety of innovative paths for development, we're looking forward to working alongside dedicated franchisees to continue expanding TruGolf Links in new communities nationwide."

TruGolf Links offers a comprehensive franchise program, including individual and regional developer opportunities. Each facility will feature TruGolf's unparalleled software and hardware with five or more simulator bays, an upscale bar and dining area, a club cleaning station, and a pro shop. The flagship is designed for 5,000 square feet or more and includes a unique double-size bay with stadium seating for events. Standard facilities will occupy 3,800 square feet, featuring five standard simulator bays and full food and beverage service.

For more information about TruGolf Links, visit www.trugolflinks.com or contact Andrew Johnson, Vice President of Franchising at andrewj@trugolflinks.com. Connect on the brand's social pages by visiting https://www.linkedin.com/company/trugolflinks and/or https://www.facebook.com/trugolflinks/.

About TruGolf, Inc.
Since 1983, TruGolf has been passionate about driving the golf industry with innovative indoor golf solutions. TruGolf builds products that capture the spirit of golf. TruGolf's mission is to help grow the game by attempting to make it more Available, Approachable, and Affordable through technology - because TruGolf believes Golf is for Everyone. TruGolf's team has built award-winning video games ("Links"), innovative hardware solutions, and an all-new e-sports platform to connect golfers around the world with E6 CONNECT. Since TruGolf's beginning, TruGolf has continued to attempt to define and redefine what is possible with golf technology.

About TruGolf Links Franchising
While the company offers individual franchises, the focus of its expansion efforts is with Regional Developers who acquire a territory of 1M or more in population, open a flagship location within that territory, then develop the territory with additional units they own or with independent franchisees. Regional Developers are compensated for attracting franchisees and providing support locally to all TruGolf Links locations within their territory.

For more information about TruGolf Links franchise program, visit: www.trugolflinks.com/franchising.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/trugolf-links-announces-franchise-development-agreement-for-chicagoland-and-northwest-indiana-302253192.html

SOURCE TruGolf Holdings, Inc.

FAQ

How many TruGolf Links locations are planned for the Chicagoland and Northwest Indiana area?

The franchise development agreement includes rights to open 80 TruGolf Links locations in the Chicagoland and Northwest Indiana area.

What is the size of a standard TruGolf Links facility?

A standard TruGolf Links facility occupies 3,800 square feet, featuring five simulator bays and full food and beverage service.

Who are the entrepreneurs leading the TruGolf Links expansion in Chicago?

Bob Early and Ron Rzansa, experienced entrepreneurs with backgrounds in insurance, construction, and transportation, are leading the TruGolf Links expansion in the Chicago area.

What is TruGolf Holdings' stock symbol?

TruGolf Holdings, Inc. trades on the Nasdaq under the stock symbol TRUG.

What unique feature does the TruGolf Links flagship location offer?

The TruGolf Links flagship location, designed for 5,000 square feet or more, includes a unique double-size bay with stadium seating for events.

TruGolf Holdings, Inc.

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