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TrueCar Shares Best End-of-Month Cash, Lease and Finance Deals on New Vehicles for January 2021

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TrueCar, Inc. (NASDAQ: TRUE) released its January 2021 report highlighting the best end-of-month deals for new and used vehicles. Key insights include average savings of 7.2% off MSRP for new cars, with notable cash incentives increasing up to 66% month-over-month. For used vehicles, a 3.1% average drop in listing prices is noted, indicating better deals for consumers. TrueCar emphasizes its role in helping buyers navigate the complex incentive landscape, enhancing transparency and value in car purchases.

Positive
  • Average savings of 7.2% off MSRP for new vehicles.
  • Notable cash incentives for various models increased significantly, with some up by 66% from the previous month.
  • Indicates a drop in listing prices for used vehicles, encouraging purchasing.
Negative
  • None.

SANTA MONICA, Calif., Jan. 21, 2021 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent online destination to find a car, today announced its list of the best end-of-month deals on new and used vehicle purchases and trade-in values for January 2021.

"New vehicle incentives tend to soften a bit going into a new year, which means it's even more important for car buyers to understand where the deals are," said Nick Woolard, Lead Analyst for TrueCar. "It's often hard to understand whether an advertised offer is a good one, and that's where TrueCar can really help cut through the noise and help consumers compare real price offers with the same money down and terms."

"On the used car front, this is the time of year when we see a lot of used cars being purchased, we're finally seeing used vehicle listing prices go down which is a good sign for consumers looking to buy used and CPO vehicles."

Best Cash, Lease and Finance Deals on New Cars
Navigating the new car incentive landscape is complex for any car buyer. TrueCar looks at deals across popular models, and at each incentive type (cash, lease, finance) and surfaces the best offer when compared with the prior month.  This month we're seeing average savings of close to 7.2% off MSRP across all new models.

Cash




1.


Chevrolet Silverado 2500HD (Fullsize Pickup)



Avg. MSRP: $58,377



Avg. Paid: $54,342



Avg. incentive amount: $2,530



Cash incentive: the average cash offer on this vehicle is $2,256, up 66% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 4% off MSRP.




2.


Chevrolet TrailBlazer (Midsize Utility)



Avg. MSRP: $27,437



Avg. Paid: $26,086



Avg. incentive amount: $1,813



Cash incentive: the average cash offer on this vehicle is $1,806, up 48% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 7% off MSRP.




3.


GMC Terrain (Compact Utility)



Avg. MSRP: $35,728



Avg. Paid: $30,282



Avg. incentive amount: $5,598



Cash incentive: the average cash offer on this vehicle is $4,650, up 20% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 16% off MSRP.




4.


Nissan Kicks (Micro Utility)



Avg. MSRP: $22,500



Avg. Paid: $20,533



Avg. incentive amount: $2,681



Cash incentive: the average cash offer on this vehicle is $2,508, up 7% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 12% off MSRP.




5.


Nissan Rogue Sport (Subcompact Utility)



Avg. MSRP: $27,494



Avg. Paid: $23,868



Avg. incentive amount: $3,905



Cash incentive: the average cash offer on this vehicle is $3,641, up 4% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 14% off MSRP.




Lease




1.


Honda Accord (Midsize Car)



Avg. MSRP: $29,502



Avg. Paid: $27,530



Avg. incentive amount: $2,658



Lease incentive: the average lease offer on this vehicle is $3,493, up 30% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 9% off MSRP.




2.


Jeep Gladiator (Midsize Pickup)



Avg. MSRP: $50,058



Avg. Paid: $47,254



Avg. incentive amount: $2,553



Lease incentive: the average lease offer on this vehicle is $6,499, up 26% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savinz




3.


Hyundai Venue (Micro Utility)



Avg. MSRP: $21,140



Avg. Paid: $19,576



Avg. incentive amount: $2,194



Lease incentive: the average lease offer on this vehicle is $3,833, up 14% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 10% off MSRP.




4.


Toyota RAV4 (Compact Utility)



Avg. MSRP: $32,386



Avg. Paid: $30,057



Avg. incentive amount: $2,059



Lease incentive: the average lease offer on this vehicle is $4,215, up 7% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 6% off MSRP.




5.


Honda HR-V (Subcompact Utility)



Avg. MSRP: $25,275



Avg. Paid: $24,498



Avg. incentive amount: $2,761



Lease incentive: the average lease offer on this vehicle is $3,001, up 4% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 11% off MSRP.




Finance




1.


Chevrolet Silverado 1500 (Fullsize Pickup)



Avg. MSRP: $49,828



Avg. Paid: $44,624



Avg. incentive amount: $4,574



Finance incentive: the average finance offer on this vehicle is $8,513, up 51% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 9% off MSRP.




2.


Chevrolet Equinox (Compact Utility)



Avg. MSRP: $31,382



Avg. Paid: $26,921



Avg. incentive amount: $5,264



Finance incentive: the average finance offer on this vehicle is $8,160, up 47% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 17% off MSRP.




3.


Honda Civic (Compact Car)



Avg. MSRP: $24,033



Avg. Paid: $22,790



Avg. incentive amount: $1,994



Finance incentive: the average finance offer on this vehicle is $1,754, up 42% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 8% off MSRP.




4.


Chevrolet Colorado (Midsize Pickup)



Avg. MSRP: $36,528



Avg. Paid: $33,641



Avg. incentive amount: $2,743



Finance incentive: the average finance offer on this vehicle is $5,538, up 38% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 8% off MSRP.




5.


Honda Pilot (Midsize Utility)



Avg. MSRP: $42,569



Avg. Paid: $39,005



Avg. incentive amount: $2,983



Finance incentive: the average finance offer on this vehicle is $3,748, up 29% from last month.



Why this is a good deal: The average incentive across cash, lease and finance represents an average savings of 7% off MSRP.

Visit the TrueCar Blog for vehicle descriptions and photos.

Pricing and savings information is based on transaction data available to TrueCar as of 1/19/2021. Average cash, lease and finance savings are subject to change and individual savings may vary by factors such as location, individual vehicle attributes, dealer, credit approval, credit score, APR, applied residual value, amount financed and term. Average lease and finance payments are may vary based on similar factors as well as down payment. Average finance and lease savings based on an assumed 4.15% APR and ALG residual value benchmarks.

Best Deals on Used Vehicles
TrueCar looks at popular used vehicles at a model level and curates those that show a significant month-over-month drop in the list price. With the average month-over-month used vehicle listing price change at -3.1%, a larger drop in listing price signals that it's a good deal.  

Brand and Model

Segment

MoM
Drop in
List Price

Volkswagen CC

Mainstream Cars

-5.6%

Mitsubishi Eclipse Cross

Mainstream Utility

-5.0%

Chevrolet Malibu

Mainstream Cars

-4.7%

Chevrolet Spark

Mainstream Cars

-4.6%

Acura TSX

Luxury Cars

-4.6%

Ford C-Max

Mainstream Cars

-4.5%

Ford Fiesta

Mainstream Cars

-4.4%

Nissan LEAF

Electric

-4.4%

Mitsubishi Mirage

Mainstream Cars

-4.3%

BMW i3

Electric

-4.3%

Honda Insight

Mainstream Cars

-4.3%

Honda Clarity

Electric

-4.3%

Hyundai Ioniq

Electric

-4.2%

FIAT 500X

Mainstream Utility

-4.2%

Buick Verano

Mainstream Cars

-4.2%

Change in list price calculated as a model average of vehicle level price changes for nationwide listings as of 1/15/2021 compared to the prior month. Individual vehicle price changes may vary based on a variety of factors, including location, individual vehicle attributes and dealer.

Best Deals on Trade-In Values
TrueCar highlights popular used vehicles with the biggest increase in list price compared with the average. A smaller drop or small gain in list price signifies that the vehicle is retaining its market value and could fetch a stronger trade-in value. 

Brand and Model

Segment

MoM
Drop in
List Price

Ford Super Duty F-450 Chassis Cab

Pickups

-0.2%

Ram ProMaster Cargo Van

Commercial Vans

-0.6%

Ford Transit Cargo Van

Commercial Vans

-0.8%

Porsche 911

Luxury Cars

-0.8%

Ford Econoline Cargo Van

Commercial Vans

-1.2%

BMW X7

Luxury Utility

-1.3%

Chevrolet Express Cargo Van

Commercial Vans

-1.4%

Porsche Boxster

Luxury Cars

-1.5%

Maserati GranTurismo

Luxury Cars

-1.5%

Tesla Model X

Electric

-1.5%

Mercedes-Benz Sprinter Cargo Van

Commercial Vans

-1.5%

Nissan NV200 Compact Cargo

Commercial Vans

-1.5%

Honda Element

Mainstream Utility

-1.6%

Ford Super Duty F-350

Pickups

-1.6%

Ford Transit Passenger Wagon

Commercial Vans

-1.6%

Change in list price calculated as a model average of vehicle level price changes for nationwide listings as of 1/15/2021 compared to the prior month. Individual vehicle price changes may vary based on a variety of factors, including location, individual vehicle attributes and dealer.

If you're active duty military, a veteran or a family member of one, visit TrueCar Military at truecar.com/military for our Military Appreciation Package.

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About TrueCar
TrueCar is a leading automotive digital marketplace that enables car buyers to connect to our nationwide network of Certified Dealers. We are building the industry's most personalized and efficient car buying experience as we seek to bring more of the purchasing process online. Consumers who visit our marketplace will find a suite of vehicle discovery tools, price ratings and market context on new and used cars – all with a clear view of what's a great deal. When they are ready, TrueCar will enable them to connect with a local Certified Dealer who shares in our belief that truth, transparency and fairness are the foundation of a great car buying experience. As part of our marketplace, TrueCar powers car-buying programs for over 250 leading brands, including AARP, Sam's Club, and American Express. Nearly half of all new-car buyers engage with TrueCar powered sites, where they buy smarter and drive happier. TrueCar is headquartered in Santa Monica, California, with offices in Austin, Texas and Boston, Massachusetts.

For more information, please visit www.truecar.com, and follow us on Facebook or Twitter. TrueCar media line: +1-844-469-8442 (US toll-free) Email: pr@truecar.com

TrueCar Contacts:
Shadee Malekafzali
Senior Director, Public Relations
shadee@truecar.com
424-258-8694

 

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SOURCE TrueCar, Inc.

FAQ

What are the best cash deals on new vehicles from TrueCar for January 2021?

TrueCar reports significant cash deals for models like Chevrolet Silverado 2500HD, Chevrolet TrailBlazer, and GMC Terrain, with cash incentives increasing up to 66% from the prior month.

What is the average savings on new vehicles according to TrueCar in January 2021?

The average savings on new vehicles is reported at 7.2% off MSRP.

How much did used vehicle listing prices drop in January 2021?

Used vehicle listing prices saw an average drop of 3.1% month-over-month.

What vehicle models have the best trade-in values according to TrueCar?

Vehicles like Ford Super Duty F-450 and Ram ProMaster Cargo Van are noted for retaining their market value, showing minimal drops in list price.

How can TrueCar assist consumers in finding car deals?

TrueCar helps consumers compare real price offers and navigate the complexities of cash, lease, and finance incentives for car purchases.

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