TransUnion Recognized as a Leader in the Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

Rhea-AI Summary

TransUnion (NYSE: TRU) has been recognized as a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions, based on their 'Completeness of Vision' and 'Ability to Execute.' The company's TruAudience® solutions suite was highlighted for its rapid deployment capabilities, comprehensive consumer data analysis, and strong customer relationships.

Key strengths include the ability to deploy models in as little as two months, extensive consumer data insights for marketing investment optimization, and dedicated customer support through regular business reviews. Matt Spiegel, executive vice president of TruAudience marketing solutions, emphasized the company's commitment to helping clients transform data into actionable insights and create meaningful impact.

Acknowledgment based on TransUnion’s ‘Completeness of Vision’ and ‘Ability to Execute’

CHICAGO, Dec. 03, 2024 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) has been named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions. The report evaluates providers on their ’Completeness of Vision’ and ‘Ability to Execute.’ TransUnion was highlighted for its strengths in turning data into actionable insights, quickly deploying models, and ensuring thorough validation.

"We’ve worked hard to build solutions that our clients can trust—not just for today’s marketing challenges, but as a foundation for the future," said Matt Spiegel, executive vice president and head of TruAudience marketing solutions at TransUnion. "We are clearly on the right path and inspired to keep pushing boundaries. We’re also committed to helping our clients turn insights into action and create meaningful impact where it matters most."

TransUnion’s MMM capabilities highlighted in the Gartner Magic Quadrant are delivered through the TruAudience® solutions suite. These include:

• A rapid deployment that can be as brief as two months and empowers customers to assess and iterate with concrete data insights;
• A breadth and depth of consumer data that helps businesses test, validate and refine marketing investments, as well as provide incrementality and attribution for campaigns;
• Close customer relationships that are maintained through regular business reviews and advisory boards and aimed at understanding and meeting client needs.
  

"We’ve always prioritized helping our clients turn data into better decisions," Spiegel continued. "Whether it’s making sense of complex data or proving how marketing drives real value, we work alongside our clients to develop solutions that will truly move the needle."

In addition to being named a Leader by Gartner, businesses place trust in TransUnion as a partner that delivers clarity in complex marketing environments. By providing practical solutions to real-world challenges, TransUnion enables organizations to connect their data with actionable strategies that deliver measurable outcomes.

Learn more about TransUnion’s recognition in the Magic Quadrant and its TruAudience analytics solutions.

About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good^® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business

Contact			Dave Blumberg
			TransUnion
E-mail			david.blumberg@transunion.com
Telephone			312-972-6646

FAQ

What recognition did TransUnion (TRU) receive from Gartner in 2024?

TransUnion was named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling Solutions in December 2024, based on their 'Completeness of Vision' and 'Ability to Execute.'

How quickly can TransUnion (TRU) deploy its Marketing Mix Modeling solutions?

TransUnion can deploy its Marketing Mix Modeling solutions in as little as two months, allowing customers to quickly assess and iterate with concrete data insights.

What are the key features of TransUnion's (TRU) TruAudience solutions suite?

TruAudience solutions suite features rapid deployment capabilities, comprehensive consumer data analysis for marketing investment optimization, and close customer relationships maintained through regular business reviews and advisory boards.

How does TransUnion (TRU) help businesses with marketing analytics?

TransUnion helps businesses by providing data-driven insights, enabling marketing investment testing and validation, measuring campaign incrementality and attribution, and delivering actionable strategies for measurable outcomes.