TransUnion Recognized as a Leader in the Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
TransUnion (NYSE: TRU) has been recognized as a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions, based on their 'Completeness of Vision' and 'Ability to Execute.' The company's TruAudience® solutions suite was highlighted for its rapid deployment capabilities, comprehensive consumer data analysis, and strong customer relationships.
Key strengths include the ability to deploy models in as little as two months, extensive consumer data insights for marketing investment optimization, and dedicated customer support through regular business reviews. Matt Spiegel, executive vice president of TruAudience marketing solutions, emphasized the company's commitment to helping clients transform data into actionable insights and create meaningful impact.
TransUnion (NYSE: TRU) è stato riconosciuto come Leader nel Gartner Magic Quadrant per le Soluzioni di Marketing Mix Modeling (MMM), in base alla loro 'Completezza della Visione' e 'Capacità di Esecuzione'. La suite di soluzioni TruAudience® dell'azienda è stata evidenziata per le sue capacità di implementazione rapida, l'analisi completa dei dati dei consumatori e solide relazioni con i clienti.
I punti di forza principali includono la capacità di implementare modelli in appena due mesi, approfondimenti sui dati dei consumatori per l'ottimizzazione degli investimenti di marketing, e supporto clienti dedicato tramite revisioni aziendali regolari. Matt Spiegel, vicepresidente esecutivo delle soluzioni di marketing di TruAudience, ha sottolineato l'impegno dell'azienda nel supportare i clienti nella trasformazione dei dati in approfondimenti concreti e nella creazione di un impatto significativo.
TransUnion (NYSE: TRU) ha sido reconocido como un Líder en el Gartner Magic Quadrant para Soluciones de Modelado de Mezcla de Marketing (MMM), basado en su 'Exhaustividad de Visión' y 'Capacidad de Ejecución'. La suite de soluciones TruAudience® de la compañía fue destacada por su capacidad de implementación rápida, análisis integral de datos del consumidor y sólidas relaciones con los clientes.
Las principales fortalezas incluyen la capacidad de implementar modelos en tan solo dos meses, información extensa sobre los datos del consumidor para la optimización de inversiones de marketing, y soporte al cliente dedicado a través de revisiones comerciales regulares. Matt Spiegel, vicepresidente ejecutivo de soluciones de marketing de TruAudience, enfatizó el compromiso de la empresa de ayudar a los clientes a transformar datos en información procesable y crear un impacto significativo.
TransUnion (NYSE: TRU)는 '비전의 완전성'과 '실행 능력'을 기준으로 마케팅 믹스 모델링( MMM) 솔루션에 대한 가트너 매직 쿼드런트에서 리더로 인정받았습니다. 회사의 TruAudience® 솔루션 스위트는 신속한 배포 능력, 포괄적인 소비자 데이터 분석 및 강력한 고객 관계로 주목받았습니다.
주요 강점으로는 두 달 만에 모델을 배포할 수 있는 능력, 마케팅 투자 최적화를 위한 광범위한 소비자 데이터 통찰력, 정기적인 비즈니스 리뷰를 통한 전담 고객 지원이 있습니다. TruAudience 마케팅 솔루션의 수석 부사장인 Matt Spiegel은 고객이 데이터를 실행 가능한 통찰력으로 변환하고 의미 있는 영향을 창출하는 데 도움을 주겠다는 회사의 약속을 강조했습니다.
TransUnion (NYSE: TRU) a été reconnu comme un Leader dans le Gartner Magic Quadrant pour les Solutions de Modélisation du Mix Marketing (MMM), sur la base de leur 'Complétude de Vision' et de leur 'Capacité d'Exécution'. La suite de solutions TruAudience® de l'entreprise a été mise en avant pour ses capacités de déploiement rapide, son analyse complète des données consommateurs et ses solides relations clients.
Les points forts incluent la capacité de déployer des modèles en aussi peu que deux mois, des insights étendus sur les données des consommateurs pour optimiser les investissements marketing, et un support client dédié à travers des revues commerciales régulières. Matt Spiegel, vice-président exécutif des solutions marketing de TruAudience, a souligné l'engagement de l'entreprise à aider ses clients à transformer les données en informations exploitables et à créer un impact significatif.
TransUnion (NYSE: TRU) wurde als Leader im Gartner Magic Quadrant für Marketing-Mix-Modeling (MMM) Lösungen anerkannt, basierend auf der 'Vollständigkeit der Vision' und 'Fähigkeit zur Ausführung'. Die TruAudience®-Lösungsgruppe des Unternehmens wurde für ihre schnellen Bereitstellungsmöglichkeiten, umfassende Verbraucheranalysen und starke Kundenbeziehungen hervorgehoben.
Zu den wichtigsten Stärken gehören die Fähigkeit, Modelle in nur zwei Monaten bereitzustellen, umfangreiche Erkenntnisse aus Verbraucherdaten zur Optimierung von Marketinginvestitionen und dedizierter Kundenservice durch regelmäßige Geschäftsüberprüfungen. Matt Spiegel, Executive Vice President der TruAudience-Marketinglösungen, betonte das Engagement des Unternehmens, den Kunden zu helfen, Daten in umsetzbare Erkenntnisse zu verwandeln und bedeutende Auswirkungen zu schaffen.
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Acknowledgment based on TransUnion’s ‘Completeness of Vision’ and ‘Ability to Execute’
CHICAGO, Dec. 03, 2024 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) has been named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions. The report evaluates providers on their ’Completeness of Vision’ and ‘Ability to Execute.’ TransUnion was highlighted for its strengths in turning data into actionable insights, quickly deploying models, and ensuring thorough validation.
"We’ve worked hard to build solutions that our clients can trust—not just for today’s marketing challenges, but as a foundation for the future," said Matt Spiegel, executive vice president and head of TruAudience marketing solutions at TransUnion. "We are clearly on the right path and inspired to keep pushing boundaries. We’re also committed to helping our clients turn insights into action and create meaningful impact where it matters most."
TransUnion’s MMM capabilities highlighted in the Gartner Magic Quadrant are delivered through the TruAudience® solutions suite. These include:
- A rapid deployment that can be as brief as two months and empowers customers to assess and iterate with concrete data insights;
- A breadth and depth of consumer data that helps businesses test, validate and refine marketing investments, as well as provide incrementality and attribution for campaigns;
- Close customer relationships that are maintained through regular business reviews and advisory boards and aimed at understanding and meeting client needs.
"We’ve always prioritized helping our clients turn data into better decisions," Spiegel continued. "Whether it’s making sense of complex data or proving how marketing drives real value, we work alongside our clients to develop solutions that will truly move the needle."
In addition to being named a Leader by Gartner, businesses place trust in TransUnion as a partner that delivers clarity in complex marketing environments. By providing practical solutions to real-world challenges, TransUnion enables organizations to connect their data with actionable strategies that deliver measurable outcomes.
Learn more about TransUnion’s recognition in the Magic Quadrant and its TruAudience analytics solutions.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business
| Contact | Dave Blumberg | ||
| TransUnion | |||
| david.blumberg@transunion.com | |||
| Telephone | 312-972-6646 |
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