TransUnion Stock Price, News & Analysis

TransUnion (NYSE: TRU) has been recognized as a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions, based on their 'Completeness of Vision' and 'Ability to Execute.' The company's TruAudience® solutions suite was highlighted for its rapid deployment capabilities, comprehensive consumer data analysis, and strong customer relationships.

Key strengths include the ability to deploy models in as little as two months, extensive consumer data insights for marketing investment optimization, and dedicated customer support through regular business reviews. Matt Spiegel, executive vice president of TruAudience marketing solutions, emphasized the company's commitment to helping clients transform data into actionable insights and create meaningful impact.

TransUnion's Q4 2024 Consumer Pulse study reveals Millennials are leading the holiday shopping charge, with 33% planning to spend over $500 - the highest among all generations. The study, surveying 3,000 American adults, shows 65% of Millennials are optimistic about their finances, surpassing the 58% overall population average. Credit cards remain the preferred payment method at 38%, followed by debit cards (31%) and cash (16%). Despite inflation concerns, 81% of Americans reported stable or increased income, with 93% expecting this trend to continue. The study indicates that most holiday shopping (67%) occurs online, with peak activity between Thanksgiving and Cyber Monday.

Quick Service Restaurants (QSRs) are experiencing increased traffic in 2024, with 64% reporting growth across all dayparts despite widespread price increases. According to a TransUnion and Restaurant Dive study, 93% of QSRs raised prices, yet those emphasizing value-driven messaging saw better results. The study, surveying 100 QSR executives from companies with $250M+ annual revenue, revealed that 67% of restaurants that significantly increased value messaging experienced extremely positive customer traffic effects. Loyalty programs emerged as a key factor, with QSRs using demographic data being nearly twice as likely to continue targeted promotions compared to those not utilizing such data.

TransUnion's Q3 2024 report reveals a significant increase in insurance shopping, with auto insurance shopping up 19% and property insurance shopping rising 16% year-over-year. Baby Boomers led auto insurance shopping with a 34% increase, followed by Gen Z (23%), Gen X (18%), and Millennials (8%). The report highlights that 38% of insurance shoppers switched carriers in the past six months. Digital marketing spending saw substantial growth, with online display advertising increasing 346% and social media spending up 81%. The report also notes a generational shift in living arrangements, with 78% of adult Gen Z consumers now living with older generations, compared to 66% of Millennials in 2009.

The Q3 2024 TransUnion Credit Industry Insights Report highlights a stabilization in consumer credit balances across various products. While credit card and unsecured personal loan balances grew, the pace has slowed significantly. Credit card balances increased by 6.9% YoY to $1.06 trillion, compared to a 15% increase the previous year. Unsecured personal loans saw a 3.6% YoY increase to $249 billion, down from 14.8% the year before.

Delinquencies also showed signs of stabilization. Credit card delinquencies rose by 9 bps to 2.43%, while unsecured personal loan delinquencies declined by 25 bps to 3.5%. Auto loan delinquencies grew more slowly, up by 7 bps to 1.6%.

Mortgage originations remained flat YoY, with delinquencies ticking up to 1.22%. Auto loan originations were stable, and monthly car payments stabilized, with new car payments averaging $745 and used car payments at $526.

TransUnion (NYSE: TRU) announced that its Board of Directors has declared a quarterly cash dividend of $0.105 per share for the third quarter 2024. The dividend will be paid on December 9, 2024, to shareholders who are on record as of November 22, 2024.

TransUnion (NYSE: TRU) has announced its participation in three upcoming investor conferences in November 2024. Todd Cello, Executive VP and CFO, will present at the Baird Global Industrial Conference on November 12 at 9:40 a.m. CT and at the RBC Capital Markets Technology Conference on November 19 at 9:00 a.m. CT. Chris Cartwright, President and CEO, will present at the J.P. Morgan Ultimate Services Investor Conference on November 14 at 7:50 a.m. CT. All presentations will be available via live webcast on TransUnion's Investor Relations website, with replays accessible afterward.

TransUnion's new research reveals a communication paradox: while 80% of consumers consider phone calls important for business communication, the same percentage blocks unknown numbers. The study shows that 91% of consumers expect banks to identify themselves before answering, and 65% prefer calls for suspected fraud. Consumer preferences for phone communication are highest for personal matters (64%), high-value decisions (55%), and urgent circumstances (55%). Despite 70% of consumers receiving impersonation calls in the past three months, branded calling showing company name and logo could improve response rates, with 73% more likely to answer such authenticated calls.

A new TransUnion survey reveals that 80% of recent home buyers may consider refinancing their mortgages in the next 12 months as interest rates begin to fall. The survey, conducted in September 2024, found that most consumers feel their existing auto and new mortgage payments are straining their household finances. 70% of recent home buyers cited more favorable loan terms as a key refinancing driver, while 67% mentioned better interest rates. For auto loans, 65% of respondents agreed their payments strain their finances, with 63% likely to refinance if it could reduce monthly payments. Credit unions dominate the refinance market with a 67% share in 2023.