TransUnion Partners with Snowflake to Provide On-demand Access to Pseudonymized Credit Data
TransUnion (NYSE: TRU) has partnered with Snowflake to launch TruIQ Data Enrichment on Snowflake Marketplace. This collaboration provides joint customers with unlimited, on-demand access to pseudonymized TransUnion credit data in the Snowflake AI Data Cloud. The solution addresses key challenges in data management and analytics, offering:
- Optimized identity resolution
- Control over sensitive data
- Minimum data movement
TruIQ Data Enrichment, derived from TransUnion's OneTru platform, enables faster access to credit data and the ability to link it with first and third-party datasets. This partnership aims to enhance data accessibility, security, and analytical capabilities for organizations using cloud-native technologies.
TransUnion (NYSE: TRU) ha stretto una collaborazione con Snowflake per lanciare TruIQ Data Enrichment sul mercato di Snowflake. Questa collaborazione offre ai clienti congiunti accesso illimitato e on-demand a dati creditizi pseudonimizzati di TransUnion nel Snowflake AI Data Cloud. La soluzione affronta le principali sfide nella gestione e analisi dei dati, offrendo:
- Risoluzione dell'identità ottimizzata
- Controllo sui dati sensibili
- Minimo movimento dei dati
TruIQ Data Enrichment, derivato dalla piattaforma OneTru di TransUnion, consente un accesso più rapido ai dati creditizi e la possibilità di collegarli con set di dati di prima e terza parte. Questa partnership mira a migliorare l'accessibilità, la sicurezza e le capacità analitiche per le organizzazioni che utilizzano tecnologie cloud-native.
TransUnion (NYSE: TRU) se ha asociado con Snowflake para lanzar TruIQ Data Enrichment en el mercado de Snowflake. Esta colaboración proporciona a los clientes conjuntos acceso ilimitado y bajo demanda a datos crediticios seudonimizados de TransUnion en la Nube de Datos de IA de Snowflake. La solución aborda los principales desafíos en la gestión y análisis de datos, ofreciendo:
- Resolución de identidad optimizada
- Control sobre datos sensibles
- Mínimo movimiento de datos
TruIQ Data Enrichment, derivado de la plataforma OneTru de TransUnion, permite un acceso más rápido a los datos crediticios y la capacidad de enlazarlos con conjuntos de datos de primera y tercera parte. Esta asociación tiene como objetivo mejorar la accesibilidad de datos, la seguridad y las capacidades analíticas para las organizaciones que utilizan tecnologías nativas de la nube.
TransUnion (뉴욕증권거래소: TRU)은 Snowflake와 협력하여 TruIQ Data Enrichment를 Snowflake 마켓플레이스에서 출시했습니다. 이 협력은 공동 고객에게 Snowflake AI 데이터 클라우드 내에서 TransUnion의 가명 처리된 신용 데이터에 대한 무제한 온디맨드 액세스를 제공합니다. 이 솔루션은 데이터 관리 및 분석의 주요 문제를 다루며, 다음과 같은 기능을 제공합니다:
- 최적화된 신원 해결
- 민감한 데이터에 대한 통제
- 최소한의 데이터 이동
TransUnion의 OneTru 플랫폼에서 파생된 TruIQ Data Enrichment는 신용 데이터에 더 빠르게 접근하고 이를 1차 및 3차 데이터 세트와 연결할 수 있는 기능을 제공합니다. 이 파트너십은 클라우드 네이티브 기술을 사용하는 조직의 데이터 접근성, 보안 및 분석 능력을 향상시키는 것을 목표로 합니다.
TransUnion (NYSE: TRU) s'est associé à Snowflake pour lancer TruIQ Data Enrichment sur le marché Snowflake. Cette collaboration offre aux clients communs un accès illimité et à la demande aux données de crédit pseudonymisées de TransUnion dans le Snowflake AI Data Cloud. La solution répond à des défis clés de gestion et d'analyse des données, en offrant :
- Résolution d'identité optimisée
- Contrôle des données sensibles
- Mouvement minimal des données
TruIQ Data Enrichment, dérivé de la plateforme OneTru de TransUnion, permet un accès plus rapide aux données de crédit et la capacité de les lier avec des ensembles de données de première et de troisième parties. Ce partenariat vise à améliorer l'accessibilité des données, la sécurité et les capacités analytiques pour les organisations utilisant des technologies cloud-native.
TransUnion (NYSE: TRU) hat sich mit Snowflake zusammengeschlossen, um TruIQ Data Enrichment im Snowflake Marketplace zu starten. Diese Zusammenarbeit bietet gemeinsamen Kunden unbegrenzten, bedarfsgerechten Zugriff auf pseudonymisierte Kreditdaten von TransUnion in der Snowflake AI Data Cloud. Die Lösung adressiert zentrale Herausforderungen im Datenmanagement und in der Analyse und bietet:
- Optimierte Identitätsauflösung
- Kontrolle über sensible Daten
- Minimale Datenbewegung
TruIQ Data Enrichment, abgeleitet von TransUnions OneTru-Plattform, ermöglicht einen schnelleren Zugriff auf Kreditdaten und die Möglichkeit, diese mit First- und Third-Party-Datensätzen zu verknüpfen. Diese Partnerschaft zielt darauf ab, die Datenzugänglichkeit, Sicherheit und analytischen Fähigkeiten für Organisationen, die cloudnative Technologien nutzen, zu verbessern.
- Partnership with Snowflake expands market reach for TransUnion's credit data
- TruIQ Data Enrichment provides unlimited, on-demand access to pseudonymized credit data
- Solution addresses key data management and analytics challenges
- Enhances data accessibility, security, and analytical capabilities for organizations
- None.
TransUnion's partnership with Snowflake to launch TruIQ Data Enrichment on Snowflake Marketplace is a significant development in the data analytics space. This collaboration addresses critical challenges in data management and analytics:
- Provides on-demand access to pseudonymized credit data
- Enables faster data linking and analysis
- Enhances data security by minimizing data movement
The solution's ability to integrate first and third-party data with TransUnion's credit data could lead to more comprehensive customer insights. This could potentially improve decision-making processes for financial institutions and other businesses relying on credit data. However, the true impact will depend on the adoption rate and how effectively companies leverage this new capability.
The TruIQ Data Enrichment solution represents a strategic move by TransUnion in the evolving fintech landscape. By leveraging Snowflake's AI Data Cloud, TransUnion is positioning itself at the forefront of data-driven financial services. Key implications include:
- Faster time-to-insight for financial institutions
- Potential for more accurate risk assessments
- Enhanced compliance with data protection regulations
This partnership could give TransUnion a competitive edge in the credit reporting market. It may lead to increased revenue streams from data services and potentially attract new clients seeking advanced data analytics capabilities. However, the success will hinge on the pricing model and the value proposition compared to existing solutions in the market.
The launch of TruIQ Data Enrichment on Snowflake Marketplace presents both opportunities and challenges from a cybersecurity perspective:
- Pseudonymization of credit data enhances privacy protection
- Minimizing data movement reduces exposure risks
- Centralized data access could potentially create a single point of failure
While the solution addresses some key security concerns, it's important to monitor the implementation and ongoing security measures. The effectiveness of the pseudonymization process and the robustness of access controls will be critical. Organizations using this service should ensure they have proper data governance policies in place and regularly audit their data usage to maintain compliance with privacy regulations like GDPR and CCPA.
TransUnion TruIQ Data Enrichment™ is now available via Snowflake Marketplace
CHICAGO, Aug. 07, 2024 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) today announced its partnership with Snowflake, the AI Data Cloud company, to launch TruIQTM Data Enrichment on Snowflake Marketplace. TruIQ Data Enrichment’s availability on Snowflake Marketplace will provide joint customers with unlimited, on-demand access to pseudonymized TransUnion credit data in the Snowflake AI Data Cloud.
The need for such a solution is clear. According to a recent Forrester Research survey, more than
TruIQ Data Enrichment allows organizations to address these data challenges. Through its proprietary linking capability, TruIQ Data Enrichment enriches first and third-party data with TransUnion credit data, in a pseudonymized manner within the Snowflake AI Data Cloud, while eliminating setup time and data movement between various platforms for customers.
“TransUnion developed TruIQ Data Enrichment specifically to meet the critical need of our joint customers to quickly access and link credit data,” said Patrick White, vice president of strategic initiatives at TransUnion. “This app enables faster access to pseudonymized TransUnion credit data, the ability to link it with first and third party datasets, and ultimately make a bigger impact throughout the analytic and marketing journeys.”
Benefits from TruIQ Data Enrichment include:
- Optimized identity resolution: TruIQ Data Enrichment offers a more well-rounded view of data by integrating their first and third-party data with pseudonymized TransUnion credit data.
- Control over sensitive data: Limit the exposure of sensitive data by allowing data to be kept in one place.
- Minimum data movement: Bring all TransUnion credit data into Snowflake in a pseudonymized manner while avoiding inherent delays, risks and costs that come with moving data across platforms or vendors.
“TransUnion and Snowflake share the common understanding that control of data use and the best possible protection of that data is a winning combination for our customers,” said Kieran Kennedy, Global Head, Strategic Data Cloud Principal, Snowflake. “Snowflake customers want more control over the movement of their data as well as the ability to match with TransUnion credit data. With the capabilities offered through TruIQ Data Enrichment, customers can get insights and update strategies faster than ever, thanks to having an even stronger view of the data than they have had before – all while ensuring the safety and security of that data.”
TruIQ Data Enrichment is derived from OneTru TM, TransUnion’s new solution enablement platform for managing, governing, analyzing and delivering data and insights. The OneTru platform connects separate data and analytic assets built for credit risk, marketing and fraud prevention and concentrates them in a single, layered and unified environment that sits at the core of TransUnion’s business.
Snowflake Marketplace is powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid, allowing companies direct access to raw data products and the ability to leverage data, data services, and applications quickly, securely, and cost-effectively. Snowflake Marketplace simplifies discovery, access, and the commercialization of data products, enabling companies to unlock entirely new revenue streams and extended insights across the Data Cloud. To learn more about Snowflake Marketplace and how to discover, evaluate, and purchase the data, data services, and applications needed to innovate for business, click here.
For more information about TruIQ Data Enrichment and to watch a video to learn more, please click here.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.
http://www.transunion.com/business
| Contact | Dave Blumberg |
| TransUnion | |
| dblumberg@transunion.com | |
| Telephone | 312-972-6646 |
FAQ
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