TransUnion and SafeGuard Privacy Unite to Help Marketers Navigate Complicated Compliance Conditions
TransUnion (NYSE: TRU) has partnered with SafeGuard Privacy to enhance compliance vetting for third-party audience vendors in the TruAudience Data Marketplace. This collaboration aims to streamline marketers' selection process for compliant data providers, addressing evolving privacy regulations. The partnership introduces a new data diligence questionnaire, combined with SafeGuard Privacy state law assessments, to ensure data providers adhere to privacy-safe and compliant methodologies.
The TruAudience Data Marketplace offers access to over 55,000 audiences from 50+ Data Providers, reaching 80 million streaming US households. This initiative reinforces TransUnion's commitment to maintaining high standards across its products and services, particularly as more comprehensive state and privacy laws come into effect.
TransUnion (NYSE: TRU) ha stretto una partnership con SafeGuard Privacy per migliorare il processo di verifica della conformità per i fornitori di pubbliciologie di terze parti nel TruAudience Data Marketplace. Questa collaborazione ha l'obiettivo di semplificare il processo di selezione dei fornitori di dati conformi da parte dei marketer, affrontando le normative sulla privacy in continua evoluzione. La partnership introduce un nuovo questionario di diligenza sui dati, combinato con le valutazioni delle leggi statali di SafeGuard Privacy, per garantire che i fornitori di dati seguano metodologie rispettose della privacy e conformi.
Il TruAudience Data Marketplace offre accesso a oltre 55.000 pubblici da più di 50 fornitori di dati, raggiungendo 80 milioni di famiglie statunitensi in streaming. Questa iniziativa rafforza l'impegno di TransUnion a mantenere standard elevati nei suoi prodotti e servizi, specialmente con l'entrata in vigore di leggi statali e normative sulla privacy più complete.
TransUnion (NYSE: TRU) se ha asociado con SafeGuard Privacy para mejorar la evaluación de cumplimiento de proveedores de audiencias de terceros en el TruAudience Data Marketplace. Esta colaboración tiene como objetivo agilizar el proceso de selección de proveedores de datos conformes por parte de los comercializadores, abordando las regulaciones de privacidad en evolución. La asociación presenta un nuevo cuestionario de diligencia de datos, combinado con las evaluaciones de leyes estatales de SafeGuard Privacy, para asegurar que los proveedores de datos cumplan con metodologías seguras y conformes a la privacidad.
El TruAudience Data Marketplace ofrece acceso a más de 55,000 audiencias de más de 50 proveedores de datos, alcanzando a 80 millones de hogares estadounidenses que transmiten. Esta iniciativa refuerza el compromiso de TransUnion de mantener altos estándares en sus productos y servicios, especialmente a medida que entran en vigor leyes estatales y de privacidad más completas.
TransUnion (NYSE: TRU)이 SafeGuard Privacy와 협력하여 TruAudience 데이터 마켓플레이스에서 제3자 오디언스 공급자의 컴플라이언스 조사를 강화합니다. 이 협력은 마케팅 담당자들이 변화하는 프라이버시 규정을 해결하면서 컴플라이언트 데이터 공급자를 선정하는 과정을 간소화하는 것을 목표로 합니다. 파트너십은 데이터 공급자가 프라이버시 안전하고 준수하는 방법론을 따르도록 보장하기 위해 SafeGuard Privacy의 주 법률 평가와 결합된 새로운 데이터 실사 질문지를 도입합니다.
TruAudience 데이터 마켓플레이스는 50개 이상의 데이터 공급자에서 55,000개 이상의 오디언스에 접근할 수 있도록 하며, 미국의 8천만 가구에 스트리밍합니다. 이 이니셔티브는 더 포괄적인 주 및 프라이버시 법이 시행되는 가운데 TransUnion이 자사 제품 및 서비스 전반에 걸쳐 높은 기준을 유지하려는 약속을 강화합니다.
TransUnion (NYSE: TRU) s'est associé à SafeGuard Privacy pour améliorer la vérification de conformité des fournisseurs d'audience tiers dans le TruAudience Data Marketplace. Cette collaboration vise à simplifier le processus de sélection des fournisseurs de données conformes pour les marketeurs, en répondant aux évolutions des réglementations sur la vie privée. Ce partenariat introduit un nouveau questionnaire de diligence en matière de données, associé aux évaluations des lois étatiques de SafeGuard Privacy, pour garantir que les fournisseurs de données respectent des méthodologies conformes aux normes de confidentialité.
Le TruAudience Data Marketplace donne accès à plus de 55 000 audiences provenant de plus de 50 fournisseurs de données, atteignant 80 millions de foyers américains en streaming. Cette initiative renforce l'engagement de TransUnion à maintenir des normes élevées dans ses produits et services, en particulier avec l'entrée en vigueur de lois sur la vie privée et des règles étatiques plus complètes.
TransUnion (NYSE: TRU) hat sich mit SafeGuard Privacy zusammengetan, um die Compliance-Überprüfung von Drittanbieter-Zielgruppenanbietern im TruAudience Data Marketplace zu verbessern. Diese Zusammenarbeit hat zum Ziel, den Auswahlprozess der Vermarkter für konforme Datenanbieter zu optimieren und sich den sich entwickelnden Datenschutzbestimmungen zu stellen. Die Partnerschaft führt einen neuen Daten-Diligence-Fragebogen ein, der mit den Bewertungen der Landesgesetze von SafeGuard Privacy kombiniert wird, um sicherzustellen, dass die Datenanbieter datenschutzsichere und konforme Methoden einhalten.
Der TruAudience Data Marketplace bietet Zugang zu über 55.000 Zielgruppen von mehr als 50 Datenanbietern und erreicht 80 Millionen Streaming-Haushalte in den USA. Diese Initiative unterstreicht das Engagement von TransUnion, hohe Standards für seine Produkte und Dienstleistungen aufrechtzuerhalten, insbesondere jetzt, wo umfassendere Landes- und Datenschutzgesetze in Kraft treten.
- Partnership with SafeGuard Privacy enhances compliance vetting for third-party data providers
- TruAudience Data Marketplace reaches over 80 million streaming US households
- Access to 55,000+ audiences from 50+ Data Providers
- New data diligence questionnaire developed to streamline compliance verification
- None.
Insights
TransUnion's partnership with SafeGuard Privacy is strategically significant, particularly during a period marked by intensifying regulations around data privacy. By enhancing their compliance vetting processes, TransUnion is not just addressing an industry pain point but also fortifying its market position. Investors should note that this move could attract more clients seeking reliable and compliant data solutions, potentially driving revenue growth in the long term. Furthermore, this partnership might reduce financial risks associated with regulatory penalties, thereby improving the company's risk profile.
The introduction of a new data diligence questionnaire and enhanced compliance mechanisms by TransUnion is a forward-thinking strategy. It aligns with the increasing demand for privacy-centric data solutions in the advertising ecosystem. Marketers are growing cautious about data compliance and TransUnion's proactive stance addresses this need effectively. This can lead to a higher adoption rate of TruAudience Data Marketplace, thereby increasing TransUnion's market share in the data marketplace sector. The partnership also differentiates TransUnion from competitors, offering a unique selling proposition that could lead to higher customer loyalty and retention.
From a legal perspective, the alliance between TransUnion and SafeGuard Privacy marks a prudent move in today's regulatory environment. Compliance with data privacy laws is not just a best practice but a necessity, given the stringent penalties for non-compliance. This partnership enhances TransUnion's ability to navigate complex legal landscapes, reducing the likelihood of costly legal disputes and enhancing the company's reputation as a leader in data compliance. The collaboration with SafeGuard Privacy, which also powers the Interactive Advertising Bureau’s IAB Diligence Platform, underscores a commitment to rigorous privacy standards, which can be a significant competitive advantage.
SafeGuard Privacy helps TransUnion scrutinize third-party data providers’ adherence to regulations
CHICAGO, July 23, 2024 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) is announcing a new partnership with SafeGuard Privacy that will help streamline marketers’ vetting for compliance when selecting their third-party audience vendors. As marketers look to grow their brand by reaching their high-value audiences, they increasingly look to third-party data providers to enhance their first party data assets. But as the market evolves and legacy marketplaces shutter, marketers are questioning the longevity of current audience solutions.
Through the TruAudience Data Marketplace, TransUnion provides access to thousands of reliable audiences, powered by industry-leading identity capabilities, that can be activated quickly and securely to nearly 200 activation endpoints. And now with SafeGuard, TransUnion clients can trust that each onboarded data provider has been thoroughly evaluated for privacy and compliance concerns, including all state and federal regulations and legislation.
"We have worked with TransUnion for many years because of our shared emphasis on the responsible use of consumer data," said Rachel Gantz, managing director, Proximic by Comscore. "Together, we continue to demonstrate to the market that privacy-centric audience targeting is possible today and will remain a viable strategy for marketers in the future."
“Compliance can be complicated and resource-intensive to maintain, and non-compliance is a risk that marketers cannot afford to take,” said Richy Glassberg, co-founder and CEO of SafeGuard Privacy. “The market is saying that privacy diligence needs to be reworked and modernized to keep up with constantly evolving regulation. We are thrilled to partner with TransUnion to do that and to expand the availability of compliant audiences within the streaming advertising ecosystem.”
To support this goal, TransUnion and SafeGuard Privacy, which also powers the Interactive Advertising Bureau’s IAB Diligence Platform, have developed a new data diligence questionnaire that, when combined with SafeGuard Privacy state law assessments, makes it easy and seamless for Data Providers to share their diligence information and proof of compliance. Data Providers must respond to the questionnaire and attest to their privacy-safe and compliant methodologies to merchandise their taxonomies in the TruAudience Data Marketplace.
Reaching over 80MM streaming US households, the TruAudience Data Marketplace allows data customers to explore, combine, and purchase over 55,000 “off-the-shelf” audiences from over 50 Data Providers and activate those audiences alongside their streaming media plans. Advertisers targeting consumers in streaming media and publishers monetizing audiences on their owned and operated properties can access the TruAudience Data Marketplace directly within their chosen DSPs, SSPs, and ad servers.
“For decades, we at TransUnion have held ourselves to high standards across all our products and services,” said Gareth Davies, SVP product management at TransUnion. “Now with SafeGuard Privacy helping us to vet our third-party Data Providers, we are confident that we will continue to meet those standards as more comprehensive state and privacy laws go into effect. This furthers TransUnion’s commitment to provide sustainable audience solutions to ensure the future of addressable marketing.”
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business
About SafeGuard Privacy
SafeGuard Privacy offers the first platform for comprehensive privacy compliance management and collaboration. A key feature of the platform is its comprehensive and independent assessments that evaluate a company’s privacy programs and guide them on their path to compliance. Its workflow management and governance tools, including policy wizards, training, secure document storage, real-time reporting, and true auditing features empower businesses with everything they need to mitigate risk and demonstrate compliance -- all while saving time and money. In addition, The Vendor Compliance Hub solves the industry RFI process, making it easy for vendors to demonstrate privacy compliance to their partners and mitigate third-party liability. For more information, visit www.safeguardprivacy.com.
| Contact | Dave Blumberg TransUnion |
| david.blumberg@transunion.com | |
| Telephone | 312-972-6646 |
FAQ
What is the purpose of TransUnion's partnership with SafeGuard Privacy?
How many streaming US households does the TruAudience Data Marketplace reach?
What new tool has been developed by TransUnion and SafeGuard Privacy for data diligence?
How many audiences are available in the TruAudience Data Marketplace?
