Nearly Six out of 10 Consumers Betting $500 or More Per Month Online Are Millennials
TransUnion's latest U.S. Betting Report reveals Millennials dominate high-value online betting, accounting for 57% of those spending $500+ monthly. The survey of 3,000 adults shows bettors generally have higher incomes and better credit scores than non-bettors. However, high-value bettors also show signs of financial distress, with higher rates of bill delinquency and collection agency contacts.
Key findings include:
- 20% of online bettors reported significant income increases vs. 4% of non-bettors
- 55% of online bettors have good/excellent credit scores vs. 50% of non-bettors
- 44% of high-value online bettors expect bill payment difficulties vs. 24% of non-bettors
The report suggests increased regulatory scrutiny may lead to enhanced consumer protection measures in the U.S. betting industry.
Il più recente Rapporto sulle Scommesse di TransUnion negli Stati Uniti rivela che i Millennial dominano le scommesse online di alto valore, rappresentando il 57% di coloro che spendono oltre $500 al mese. L'indagine su 3.000 adulti mostra che i scommettitori hanno in generale redditi più elevati e punteggi di credito migliori rispetto ai non scommettitori. Tuttavia, i scommettitori di alto valore mostrano anche segni di difficoltà finanziarie, con tassi più elevati di morosità e contatti con agenzie di recupero crediti.
I principali risultati includono:
- Il 20% degli scommettitori online ha segnalato significativi aumenti di reddito rispetto al 4% dei non scommettitori
- Il 55% degli scommettitori online ha punteggi di credito buoni/ottimi rispetto al 50% dei non scommettitori
- Il 44% degli scommettitori online di alto valore si aspetta difficoltà nel pagamento delle bollette rispetto al 24% dei non scommettitori
Il rapporto suggerisce che un maggiore scrutinio normativo potrebbe portare a misure potenziate di protezione dei consumatori nell'industria delle scommesse negli Stati Uniti.
El último Informe de Apuestas de TransUnion en EE. UU. revela que los Millennials dominan las apuestas online de alto valor, representando el 57% de aquellos que gastan más de $500 mensualmente. La encuesta de 3,000 adultos muestra que los apostadores generalmente tienen ingresos más altos y mejores puntajes de crédito que los no apostadores. Sin embargo, los apostadores de alto valor también muestran signos de dificultades financieras, con tasas más altas de morosidad y contactos con agencias de cobranza.
Los hallazgos clave incluyen:
- El 20% de los apostadores online informaron aumentos significativos en sus ingresos frente al 4% de los no apostadores
- El 55% de los apostadores online tienen puntajes de crédito buenos/excelentes frente al 50% de los no apostadores
- El 44% de los apostadores online de alto valor esperan dificultades para pagar las facturas frente al 24% de los no apostadores
El informe sugiere que un mayor escrutinio regulatorio podría llevar a medidas de protección al consumidor mejoradas en la industria de apuestas de EE. UU.
TransUnion의 최신 미국 베팅 보고서에 따르면 밀레니얼 세대가 고액 온라인 베팅을 지배하고 있습니다, 월 $500 이상 지출하는 사람들의 57%를 차지합니다. 3,000명의 성인을 대상으로 한 조사에서 베팅자는 비베팅자에 비해 일반적으로 더 높은 수입과 더 나은 신용 점수를 보유하고 있습니다. 그러나 고액 베팅자는 재정적 어려움의 징후를 보이며, 연체율과 채권 추심사 연락 비율이 더 높습니다.
주요 발견 사항은 다음과 같습니다:
- 온라인 베팅자의 20%가 비베팅자의 4%에 비해 상당한 소득 증가를 보고했습니다.
- 온라인 베팅자의 55%가 비베팅자의 50%에 비해 좋은/우수한 신용 점수를 보유하고 있습니다.
- 고액 온라인 베팅자의 44%는 비베팅자의 24%에 비해 청구서 지불의 어려움을 예상하고 있습니다.
이 보고서는 증가하는 규제 감독이 미국 베팅 산업에서 소비자 보호 조치 강화로 이어질 수 있다고 제안합니다.
Le dernier rapport sur les paris de TransUnion aux États-Unis révèle que les Milléniaux dominent les paris en ligne de haute valeur, représentant 57 % de ceux qui dépensent plus de 500 $ par mois. L'enquête menée auprès de 3 000 adultes montre que les parieurs ont généralement des revenus plus élevés et de meilleurs scores de crédit que les non-parieurs. Cependant, les parieurs à haute valeur affichent également des signes de détresse financière, avec des taux plus élevés de défaut de paiement et de contacts avec des agences de recouvrement.
Les principaux résultats incluent :
- 20 % des parieurs en ligne ont signalé des augmentations de revenus significatives contre 4 % des non-parieurs
- 55 % des parieurs en ligne ont de bons/excellents scores de crédit contre 50 % des non-parieurs
- 44 % des parieurs en ligne de haute valeur s'attendent à des difficultés de paiement des factures contre 24 % des non-parieurs
Le rapport suggère qu'un contrôle réglementaire accru pourrait conduire à des mesures de protection des consommateurs renforcées dans l'industrie des paris aux États-Unis.
Der neueste US-Betting-Bericht von TransUnion zeigt, dass Millennials das Online-Betting mit hohem Wert dominieren und 57% derjenigen ausmachen, die monatlich über 500 $ ausgeben. Die Umfrage unter 3.000 Erwachsenen zeigt, dass Spieler im Allgemeinen höhere Einkommen und bessere Kreditwürdigkeit haben als Nicht-Spieler. Allerdings zeigen Spieler mit hohem Wert auch Anzeichen von finanziellen Schwierigkeiten, mit höheren Raten von Rechnungsdelinquenz und Kontakten zu Inkassobüros.
Wichtige Ergebnisse sind:
- 20% der Online-Spieler berichteten von erheblichen Einkommenssteigerungen im Vergleich zu 4% der Nicht-Spieler
- 55% der Online-Spieler haben gute/exzellente Kreditwerte im Vergleich zu 50% der Nicht-Spieler
- 44% der Online-Spieler mit hohem Wert erwarten Schwierigkeiten bei der Rechnungszahlung im Vergleich zu 24% der Nicht-Spieler
Der Bericht deutet darauf hin, dass eine intensivere regulatorische Prüfung zu verbesserten Verbraucherschutzmaßnahmen in der US-Betting-Industrie führen könnte.
- Millennials drive high-value online betting, representing 57% of those spending $500+ monthly
- Online bettors show higher income growth: 20% reported significant increases vs. 4% of non-bettors
- Bettors have better credit scores: 55% of online bettors have good/excellent scores vs. 50% of non-bettors
- High-value bettors show signs of financial distress: 44% expect bill payment difficulties vs. 24% of non-bettors
- 49% of high-value online bettors have been in 90+ day past due status for bills/loans in the past year
- 54% of high-value online bettors have been contacted by collection agencies in the past year
- Increased regulatory scrutiny expected, potentially leading to stricter consumer protection measures
Insights
The TransUnion report reveals intriguing insights about high-value bettors in the U.S. gambling industry. Millennials account for 57% of high-value online bettors, spending
Key financial red flags include:
44% of high-value online bettors expect to default on bills or loans49% have been 90+ days past due on payments in the last year54% have been contacted by collection agencies
The U.S. gambling industry's rapid growth presents both opportunities and challenges. The report highlights a important segmentation: high-value vs. high-risk bettors. Millennials dominate the high-value segment, but their financial behaviors raise concerns.
Market implications:
- Operators need sophisticated data analytics to identify and retain valuable customers while mitigating risks
- Increased regulatory scrutiny may lead to stricter responsible gaming measures, potentially impacting revenue
- The industry might face public relations challenges as financial distress among bettors becomes more visible
The TransUnion report signals potential legal and regulatory challenges for the U.S. gambling industry. As the market matures, increased scrutiny is likely, following trends seen in the UK and Australia. Key legal considerations include:
- Possible tightening of regulations around responsible gaming
- Increased requirements for operators to assess customers' financial health
- Balancing act between state tax revenues and consumer protection
TransUnion analysis identifies high-value and high-risk consumer segments for gambling operators
CHICAGO, Aug. 06, 2024 (GLOBE NEWSWIRE) -- The gambling industry has experienced explosive growth over the past six years, bringing sportsbooks and casinos into mainstream U.S. culture. As those online and land-based betting options become ubiquitous, it is increasingly important for operators to sort out the high-value from the high-risk bettors.
Millennials continue to drive the highest levels of participation across gaming channels. They account for
These and several other insights about consumers’ engagement in betting were garnered from an online survey of 3,000 adults in late April to early May 2024, and reported in the latest TransUnion (NYSE: TRU) U.S. Betting Report.
“As we’ve found in prior reports, the majority of betting consumers can afford this form of entertainment,” said Declan Raines, head of TransUnion’s gaming business. “In fact, having a significant bump in income was the primary correlating factor to whether consumers bet, regardless of income level. This suggests most consumers only wager what they can well afford to lose.”
Differences between online and land-based bettors
Consumers who bet online and in land-based casinos appear to have a financial advantage, compared to non-bettors. For example,
While income and credit scores were higher among bettors, patterns indicating poor financial management also emerged for this cohort. This was more pronounced among high-value bettors.
Indications of Financial Distress Among High-Value Online and Land-based Bettors vs. Non-bettors
| Online Bettors | Land-based Bettors | Non-bettors | |
| Expect to be unable to pay any current bill or loan in full | |||
| Have been in a past due status for any bill or loan for 90 days or more over the past 12 months | |||
| Have been contacted by a collection agency for past due bill or loan payments in the past 12 months | |||
| Have been court-ordered to make child support payment in the past month |
Heightened scrutiny ahead
As the market matures, operators can anticipate increased scrutiny from media, with questions focused on the perceived social drawbacks of widespread betting. Other gaming markets such as the UK and Australia have experienced similar cycles leading to increased regulatory requirements around responsible gaming.
In fact, US state regulators are already evaluating how best to improve consumer protections, while striking the difficult balance between state tax revenues and the risk of pushing consumers to unregulated and offshore providers.
Operators may likely face increased requirements to assess responsible gaming risk for their customers. To do this, additional data sources that provide insights into consumer financial health will need to be considered to ensure proactive identification.
“Operators are keenly aware of the need to balance commercial performance with player protections,” said Raines. “The crucial next step will be to demonstrate proactive measures that protect consumers to regulators and consumer advocates. This can be achieved by leveraging their vast first party data, combined with consumer insights, which together can help them proactively identify high risk players without introducing unnecessary friction to the majority of consumers who play within their means.”
To read the full U.S. Betting Report, click here.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business
| Contact | Dave Blumberg TransUnion |
| david.blumberg@transunion.com | |
| Telephone | 312-972-6646 |
FAQ
What percentage of high-value online bettors are Millennials according to TransUnion's report?
How do the credit scores of online bettors compare to non-bettors in the TransUnion study?
What percentage of high-value online bettors expect to be unable to pay bills or loans in full?
How many adults were surveyed for TransUnion's U.S. Betting Report?
