Trex Company Adds Two Highly Experienced Executives to Leadership Team
Trex Company (NYSE:TREX), the world's largest manufacturer of wood-alternative decking and railing products, has announced two key executive appointments to strengthen its leadership team. Jodi Lee joins as Senior Vice President, Marketing, bringing over 20 years of experience and a track record of driving $2.5 billion in revenue at Scotts Miracle-Gro. Kevin Brennan joins as Vice President, Pro-Channel Sales, coming from Coastal Forest Products with nearly three decades of building materials industry experience.
Lee will lead marketing strategy and consumer engagement, having previously launched successful campaigns including Miracle-Gro's collaboration with Martha Stewart. Brennan, a founding board member of the Composite Lumber Manufactures Association, will focus on strengthening relationships with professional contractors, distributors, and dealers to drive sales growth in the pro-channel segment.
Trex Company (NYSE:TREX), il più grande produttore al mondo di prodotti per decking e ringhiere alternativi al legno, ha annunciato due importanti nomine esecutive per rafforzare il suo team di leadership. Jodi Lee entra come Vice Presidente Senior, Marketing, portando oltre 20 anni di esperienza e un track record di generazione di 2,5 miliardi di dollari di fatturato presso Scotts Miracle-Gro. Kevin Brennan entra come Vice Presidente, Vendite Canale Professionale, proveniente da Coastal Forest Products con quasi tre decenni di esperienza nell'industria dei materiali da costruzione.
Lee guiderà la strategia di marketing e il coinvolgimento dei consumatori, avendo precedentemente lanciato campagne di successo tra cui la collaborazione di Miracle-Gro con Martha Stewart. Brennan, membro fondatore del consiglio della Composite Lumber Manufactures Association, si concentrerà sul rafforzamento delle relazioni con appaltatori professionisti, distributori e rivenditori per stimolare la crescita delle vendite nel segmento del canale professionale.
Trex Company (NYSE:TREX), el mayor fabricante del mundo de productos de decking y barandillas alternativos a la madera, ha anunciado dos nombramientos ejecutivos clave para fortalecer su equipo de liderazgo. Jodi Lee se une como Vicepresidenta Senior de Marketing, aportando más de 20 años de experiencia y un historial de generación de 2.5 mil millones de dólares en ingresos en Scotts Miracle-Gro. Kevin Brennan se une como Vicepresidente de Ventas del Canal Profesional, proveniente de Coastal Forest Products con casi tres décadas de experiencia en la industria de materiales de construcción.
Lee liderará la estrategia de marketing y el compromiso del consumidor, habiendo lanzado previamente campañas exitosas, incluida la colaboración de Miracle-Gro con Martha Stewart. Brennan, miembro fundador de la Asociación de Fabricantes de Madera Compuesta, se concentrará en fortalecer las relaciones con contratistas profesionales, distribuidores y minoristas para impulsar el crecimiento de las ventas en el segmento del canal profesional.
Trex Company (NYSE:TREX), 세계 최대의 목재 대체 데크 및 난간 제품 제조업체가 리더십 팀을 강화하기 위해 두 명의 주요 임원 임명을 발표했습니다. 조디 리는 마케팅 수석 부사장으로 합류하며, Scotts Miracle-Gro에서 25억 달러의 수익을 창출한 20년 이상의 경험을 가지고 있습니다. 케빈 브레넌은 Coastal Forest Products에서 거의 30년의 건축 자재 산업 경험을 가지고 프로 채널 세일즈 부사장으로 합류합니다.
리 부사장은 마케팅 전략과 소비자 참여를 이끌며, 이전에 마사 스튜어트와의 협업을 포함한 성공적인 캠페인을 시작했습니다. 브레넌은 복합 목재 제조 협회의 창립 이사로서 전문 계약자, 유통업체 및 판매업체와의 관계를 강화하여 프로 채널 세그먼트의 판매 성장을 이끌 것입니다.
Trex Company (NYSE:TREX), le plus grand fabricant mondial de produits de terrasses et de garde-corps alternatifs au bois, a annoncé deux nominations exécutives clés pour renforcer son équipe de direction. Jodi Lee rejoint en tant que vice-présidente senior du marketing, apportant plus de 20 ans d'expérience et un bilan de 2,5 milliards de dollars de revenus chez Scotts Miracle-Gro. Kevin Brennan rejoint en tant que vice-président des ventes dans le canal professionnel, venant de Coastal Forest Products avec près de trois décennies d'expérience dans l'industrie des matériaux de construction.
Lee dirigera la stratégie marketing et l'engagement des consommateurs, ayant précédemment lancé des campagnes réussies, y compris la collaboration de Miracle-Gro avec Martha Stewart. Brennan, membre fondateur du conseil d'administration de l'Association des fabricants de bois composite, se concentrera sur le renforcement des relations avec les entrepreneurs professionnels, les distributeurs et les détaillants pour stimuler la croissance des ventes dans le segment du canal professionnel.
Trex Company (NYSE:TREX), der weltweit größte Hersteller von Holz-Alternativen für Terrassendielen und Geländer, hat zwei wichtige Führungspositionen neu besetzt, um sein Führungsteam zu stärken. Jodi Lee tritt als Senior Vice President für Marketing bei, bringt über 20 Jahre Erfahrung mit und hat bei Scotts Miracle-Gro einen Umsatz von 2,5 Milliarden Dollar erzielt. Kevin Brennan wird Vice President für den Vertrieb im Fachhandel und kommt von Coastal Forest Products mit fast drei Jahrzehnten Erfahrung in der Bauindustrie.
Lee wird die Marketingstrategie und die Verbraucherbindung leiten und hat zuvor erfolgreiche Kampagnen, einschließlich der Zusammenarbeit von Miracle-Gro mit Martha Stewart, gestartet. Brennan, ein Gründungsmitglied des Vorstands der Composite Lumber Manufactures Association, wird sich darauf konzentrieren, die Beziehungen zu professionellen Auftragnehmern, Distributoren und Händlern zu stärken, um das Umsatzwachstum im Fachhandelssegment voranzutreiben.
- Strategic hiring of experienced executives with proven track records in revenue growth and industry expertise
- New SVP Marketing brings experience managing $2.5B revenue portfolio
- VP Pro-Channel Sales brings valuable industry connections and international market experience
- Company maintains strong distribution network with 6,700+ retail outlets globally
- None.
“We are thrilled to add Jodi and Kevin – two accomplished professionals of exceptional caliber – to the Trex leadership team,” said Adam Zambanini, Executive Vice President and COO. “Both have a demonstrated history of strong performance and successful team development.”
Jodi Lee is an accomplished marketing and business leader with a proven track record of driving significant growth and transformation for iconic brands. With over 20 years of experience in brand development, digital transformation, and strategic partnerships, Jodi excels at delivering revenue growth, launching successful new product lines, and building high-performing marketing teams.
“Our brand and marketing programs are some of the most recognized and respected in the industry,” continued Zambanini. “Jodi is the perfect person to build on that legacy and further elevate our presence.”
Her extensive expertise covers a wide range of responsibilities, including innovation, product development, advertising, customer insights, and P&L management for key business segments. In her recent role as Vice President, Brand Marketing at The Scotts Miracle-Gro Company, she led a team that exceeded
Kevin Brennan joins Trex from Coastal Forest Products where he spent the last two years as Vice President of Sales and Marketing. An accomplished sales and marketing executive whose career spans nearly three decades, Kevin has held roles at respected businesses across the building materials industry, including significant experience with product categories such as decking, railing, fencing, and fasteners. He has worked for both manufacturers and distributors within the decking and railing sectors.
“Kevin Brennan is a well-known and respected figure within our industry,” said Zambanini. “His extensive career in the building products space will enable him to seamlessly integrate into our team and further strengthen our industry-leading network of pro-channel partners.”
Earlier in his career, Kevin served as Vice President of Sales and Marketing for the TimberTech brand of decking and railing products. During his tenure, Kevin led a team of sales professionals responsible for both domestic and international markets, including more than 30 countries. A recognized leader in the composite decking industry, Kevin was a founding board member of the Composite Lumber Manufactures Association and served on the board of the North American Deck & Rail Association.
About Trex Company, Inc.
For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the Company is the world’s #1 brand of sustainably made, wood-alternative decking and residential railing, and a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry’s strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the Company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture – all marketed under the Trex® brand. Based in
*2021-2025 DISCLAIMER: Trex received the highest numerical score in the proprietary Lifestory Research 2021-2025 America’s Most Trusted® Outdoor Decking studies. Study results are based on the experiences and perceptions of people surveyed. Your experiences may vary. Visit www.lifestoryresearch.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250414109048/en/
Brenda K. Lovcik
Senior Vice President and CFO
540-542-6300
Lynn Morgen/Casey Kotary
ADVISIRY Partners
212-750-5800
Source: Trex Company, Inc.
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