ReposiTrak and Upshop Partner to Deliver Unprecedented FSMA 204 Solution

Rhea-AI Summary

ReposiTrak (NYSE:TRAK) and Upshop have announced a strategic partnership to create the first source-to-store traceability technology solution for FSMA 204 compliance. The integration combines ReposiTrak's network of over 30,000 suppliers with Upshop's store operations platform to automatically stream traceability data to stores upon delivery.

The partnership offers complete FSMA 204 food traceability through automated data capture, end-to-end traceability for high-risk items, enhanced recall management, and native integration with the industry's largest supplier network. The solution also provides modernized receiving infrastructure and 360-degree visibility for Key Data Elements (KDEs) and Critical Tracking Events (CTEs).

The integrated solution will be globally available to food retailers and wholesalers in Q2 2025, ahead of the 2026 FSMA 204 compliance deadline.

Positive

• Partnership combines ReposiTrak's 30,000+ supplier network with Upshop's store operations platform
• Solution automates FSMA 204 compliance requirements
• Streamlines operations and reduces inventory costs through modernized receiving infrastructure
• Enhances food safety management and recall capabilities

Negative

• Solution won't be available until Q2 2025, leaving time before 2026 compliance deadline

Insights

Technology Analyst

This strategic partnership between ReposiTrak and Upshop represents a significant technological advancement in food safety compliance technology. The integration addresses a critical market need with FSMA 204 compliance deadline approaching in 2026. By combining ReposiTrak's extensive supplier network of 30,000+ suppliers with Upshop's store operations platform, they've created an end-to-end solution that could potentially capture substantial market share in the $2.5 billion food traceability software market.

The technological architecture eliminates data silos by enabling real-time data streaming and bi-directional synchronization - a important differentiator from existing fragmented solutions. The ability to automatically capture and process Key Data Elements (KDEs) and Critical Tracking Events (CTEs) significantly reduces implementation complexity and operational overhead for retailers. This positions ReposiTrak for potential revenue growth through both new customer acquisition and expanded services to existing clients.

Supply Chain Analyst

The timing of this partnership is strategically optimal, addressing an urgent industry need just 365 days before FSMA 204 compliance becomes mandatory. The solution's ability to provide source-to-store traceability while simultaneously streamlining backdoor operations creates a compelling value proposition for retailers struggling with rising labor costs and operational inefficiencies.

For investors, this partnership could translate into significant market penetration opportunities. The integration with Upshop's store operations platform provides ReposiTrak access to a broader customer base while creating high switching costs once implemented. The Q2 2025 launch timeline allows for adequate market positioning before the regulatory deadline, potentially driving accelerated adoption rates across the retail sector.

Regulatory Compliance Expert

This solution addresses a critical regulatory gap in the food retail industry, particularly as FSMA 204 compliance becomes mandatory. The automated capture of KDEs and CTEs significantly reduces compliance risks and potential regulatory penalties. The platform's global applicability extends its market potential beyond U.S. borders, especially valuable as international food safety regulations continue to evolve.

The partnership could position ReposiTrak (TRAK) as a dominant player in the food traceability space, potentially leading to increased market share and revenue growth. With a current market cap of $370.5 million, successful execution of this partnership could drive significant valuation upside, particularly given the mandatory nature of FSMA 204 compliance and the growing focus on food safety globally.

Global Partnership Creates First Technology for Source-to-Store Traceability

AUSTIN, Texas--(BUSINESS WIRE)-- ReposiTrak (NYSE:TRAK), the world's largest food traceability network, and Upshop, the leader in store operations technology for food retailers, today announced a transformative partnership that will simplify how retailers solve the FSMA 204 food traceability challenge.

The groundbreaking integration establishes a real-time connection between shippers and receivers, leveraging ReposiTrak's network of more than 30,000 suppliers and Upshop's store operations technology platform. This seamless integration automatically streams traceability data to stores upon item delivery, creating comprehensive records that fulfill FSMA 204 requirements while setting new standards for food safety management.

"This partnership represents a pivotal moment for food retailers," said Mark Hawthorne, Chief Innovation and Strategy Officer for Upshop. "With FSMA 204 compliance required in 2026 and major retailers making public commitments to traceability for all foods even sooner, a solution is needed that not only meets regulatory demands but also strengthens retailers’ commitment to food safety. By combining ReposiTrak’s supplier network with our store operations platform, we're eliminating the need for multiple systems and fragmented data."

The partnership delivers these essential benefits:

1. Complete FSMA 204 food traceability through automated, real-time data capture, eliminating the need for temporary fixes with just 365 days until legislation takes effect
2. End-to-end traceability for high-risk items from ‘source to store’
3. Enhanced recall management capabilities to protect consumer safety
4. Native integration with the industry's largest supplier network, eliminating complex third-party integrations
5. Modernized receiving infrastructure that reduces reconciliation time, streamlines backdoor operations, and saves retailers with inventory costs
6. 360-degree visibility that allows stores to identify, capture and share KDEs (Key Data Elements) and CTEs (Critical Tracking Events) within in-store and commissary transformation processes
7. Bi-directional data sync between Upshop and ReposiTrak ensures data records have no missing fields

"As retail inventories become more diverse and complex, shoppers' expectations for food safety remain absolute," said Shamus Hines, CEO of Upshop. "Our integration with ReposiTrak transcends mere regulatory compliance – it empowers retailers to deliver on their Fresh and Safe promise to customers every day."

The solution's impact extends beyond U.S. regulatory requirements. As global food recalls increase and supply chains become more complex, this integrated platform provides retailers worldwide with the tools needed to maintain robust food safety standards and respond swiftly to potential issues.

"Retailers can now stop compromising between multiple partial solutions," added Randy Fields, ReposiTrak CEO. "This single, connected approach provides comprehensive traceability while streamlining operations – a true win-win for food safety and operational efficiency."

The integrated solution will be fully available to food retailers and wholesalers worldwide starting Q2 2025.

About Upshop

Upshop is the foremost provider of a SaaS platform designed to streamline forecasting, ordering, production, and inventory optimization processes for food retailers. Its unified platform simplifies and enhances associate tasks, promoting smarter and more interconnected operations across Fresh, Center, DSD, and eCommerce departments. With over 450+ retailers and 50,000+ stores relying on its mission-critical operations platform globally, customers have witnessed substantial enhancements in sales, shrinkage reduction, food safety, and sustainability throughout their stores.

To learn more about the Total Store Operations Experience, visit https://upshop.com/, and watch customer testimonials at Upshop Total Store Operations Experience - YouTube

About ReposiTrak

ReposiTrak (NYSE: TRAK) provides retailers, suppliers and wholesalers with a robust solution suite consisting of three product families: food traceability, compliance and risk management and supply chain solutions. ReposiTrak’s integrated, cloud-based applications are supported by an unparalleled team of experts. For more information, please visit Repositrak.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20250114222704/en/

For media inquiries, please contact:

Mike Weber

CMO, Upshop

Mike.weber@Upshop.com

917.287.4083

Derek Hannum

Chief Customer Officer

ReposiTrak

dhannum@repositrak.com

Source: Upshop

FAQ

When will ReposiTrak (TRAK) and Upshop's integrated traceability solution be available?

The integrated solution will be available to food retailers and wholesalers worldwide starting Q2 2025.

How many suppliers are in ReposiTrak's (TRAK) network for the new traceability solution?

ReposiTrak's network includes more than 30,000 suppliers.

What are the main benefits of ReposiTrak's (TRAK) partnership with Upshop?

The partnership offers complete FSMA 204 compliance, end-to-end traceability, enhanced recall management, native supplier network integration, modernized receiving infrastructure, and 360-degree visibility for KDEs and CTEs.

When is the FSMA 204 compliance deadline that ReposiTrak (TRAK) is addressing?

FSMA 204 compliance will be required in 2026.