Tempur-Pedic® and Calm are enhancing the multisensory experience of TEMPUR-Ergo® Smart Bases to help users fall asleep faster
Rhea-AI Summary
Tempur Sealy International (NYSE: TPX) has announced a partnership between Tempur-Pedic and Calm, the leading mindfulness app, to enhance sleep experiences for TEMPUR-Ergo® Smart Base users. The collaboration will integrate Calm's exclusive Sleep Stories®, soundscapes, and guided sleep meditations into the Sleeptracker-AI app, creating a multisensory experience through the mattress.
According to company data, 70% of consumers struggle with falling asleep, and 64% require a clear mind to do so. The TEMPUR-Ergo ProSmart Bases, launched in 2023, are designed to help users fall asleep faster through relaxation programs and minimize sleep disruptors like snoring. The new features will be available to both current and future base owners later this Spring.
Positive
- Partnership with leading mindfulness app Calm enhances product offering
- Integration adds value to existing TEMPUR-Ergo Smart Base product line
- Expansion of features available to both current and new customers
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, TPX declined 0.68%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
The collaboration will develop exclusive content that aims to improve sleep routines and foster deep, restful sleep for consumers.
"We know that
"Sleep is a critical component of mental wellness," said Fergal Walker, VP of Partnerships for Calm. "By combining our expertise in sleep and mindfulness content with Tempur-Pedic's innovative smart base technology, we're creating a truly immersive experience that will help people fall asleep easier and wake up feeling more restored."
Recognizing the significant impact of good sleep on long-term health and wellness, Tempur-Pedic launched its latest generation of TEMPUR-Ergo Smart Bases powered by Sleeptracker-AI® in 2023. These bases are designed to help consumers fall asleep faster through relaxation programs and to minimize sleep disruptors like snoring.
The Sleeptracker-AI app will offer access to Calm's exclusive Sleep Stories®, soundscapes, and guided sleep meditations, all curated by Tempur-Pedic and Calm later this Spring. The TEMPUR-Ergo ProSmart Bases will allow users to hear and feel this content through the mattress, providing a true multisensory experience that facilitates relaxation and easier sleep. This exclusive content will be available for both current and future owners of TEMPUR-Ergo ProSmart Bases.
*TSI Need State Segmentation 2023.
About Tempur Sealy International, Inc.
Tempur Sealy is committed to improving the sleep of more people, every night, all around the world. As a leading designer, manufacturer, distributor and retailer of bedding products worldwide, we know how crucial a good night of sleep is to overall health and wellness. Utilizing over a century of knowledge and industry-leading innovation, we deliver award-winning products that provide breakthrough sleep solutions to consumers in over 100 countries.
Our highly recognized brands include Tempur-Pedic®, Sealy® and Stearns & Foster® and our popular non-branded offerings consist of value-focused private label and OEM products. At Tempur Sealy we understand the importance of meeting our customers wherever and however they want to shop and have developed a powerful omni-channel retail strategy. Our products allow for complementary merchandising strategies and are sold through third-party retailers, our 750+ Company-owned stores worldwide and our e-commerce channels. With the range of our offerings and variety of purchasing options, we are dedicated to continuing to turn our mission to improve the sleep of more people, every night, all around the world into a reality.
Importantly, we are committed to carrying out our global responsibility to protect the environment and the communities in which we operate. As part of that commitment, we have established the goal of achieving carbon neutrality for our global wholly owned operations by 2040.
About Calm
Calm is a consumer mental health company on a mission to support everyone on every step of their mental health journey. With the #1 app to help you sleep more, stress less and live mindfully as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities – featuring a range of experts and beloved celebrity voices. Our workplace and healthcare solutions take a consumer-friendly approach to mental health support delivered on a HIPAA-compliant platform to drive positive health and business outcomes. Named a TIME100 Most Influential Company, Calm has more than 150 million downloads and supports more than 3,500 organizations across seven languages and 190 countries. To learn more, visit calm.com.
Public Relations Contacts
Erin Grant
Tempur Sealy International, Inc.
800-805-3635
Publicrelations@tempursealy.com
Erin Stolze
Calm
press@calm.com
Investor Relations Contact
Aubrey Moore
Investor Relations
Tempur Sealy International, Inc.
Investor.relations@tempursealy.com
View original content:https://www.prnewswire.com/news-releases/tempur-pedic-and-calm-are-enhancing-the-multisensory-experience-of-tempur-ergo-smart-bases-to-help-users-fall-asleep-faster-302360491.html
SOURCE Tempur Sealy International, Inc.
FAQ
When will TPX integrate Calm content into TEMPUR-Ergo Smart Bases?
What features will the TPX and Calm partnership bring to TEMPUR-Ergo Smart Bases?
Will existing TEMPUR-Ergo ProSmart Base owners get access to the new Calm features?
What percentage of consumers struggle with sleep according to TPX data?
