Tempur-Pedic® and Calm are enhancing the multisensory experience of TEMPUR-Ergo® Smart Bases to help users fall asleep faster
Tempur Sealy International (NYSE: TPX) has announced a partnership between Tempur-Pedic and Calm, the leading mindfulness app, to enhance sleep experiences for TEMPUR-Ergo® Smart Base users. The collaboration will integrate Calm's exclusive Sleep Stories®, soundscapes, and guided sleep meditations into the Sleeptracker-AI app, creating a multisensory experience through the mattress.
According to company data, 70% of consumers struggle with falling asleep, and 64% require a clear mind to do so. The TEMPUR-Ergo ProSmart Bases, launched in 2023, are designed to help users fall asleep faster through relaxation programs and minimize sleep disruptors like snoring. The new features will be available to both current and future base owners later this Spring.
Tempur Sealy International (NYSE: TPX) ha annunciato una partnership tra Tempur-Pedic e Calm, l'app di mindfulness leader nel settore, per migliorare le esperienze di sonno degli utenti della TEMPUR-Ergo® Smart Base. La collaborazione integrerà le esclusive Sleep Stories®, paesaggi sonori e meditazioni guidate di Calm nell'app Sleeptracker-AI, creando un'esperienza multisensoriale attraverso il materasso.
Secondo i dati dell'azienda, il 70% dei consumatori ha difficoltà ad addormentarsi e il 64% necessita di una mente tranquilla per riuscirci. Le TEMPUR-Ergo ProSmart Bases, lanciate nel 2023, sono progettate per aiutare gli utenti ad addormentarsi più velocemente tramite programmi di rilassamento e a ridurre i disturbi del sonno come il russare. Le nuove funzionalità saranno disponibili per gli attuali e futuri proprietari della base in questa primavera.
Tempur Sealy International (NYSE: TPX) ha anunciado una asociación entre Tempur-Pedic y Calm, la aplicación de mindfulness líder en el sector, para mejorar las experiencias de sueño de los usuarios de TEMPUR-Ergo® Smart Base. La colaboración integrará las exclusivas Sleep Stories®, paisajes sonoros y meditaciones guiadas de Calm en la aplicación Sleeptracker-AI, creando una experiencia multisensorial a través del colchón.
Según los datos de la empresa, el 70% de los consumidores tiene dificultades para conciliar el sueño y el 64% necesita una mente clara para hacerlo. Las TEMPUR-Ergo ProSmart Bases, lanzadas en 2023, están diseñadas para ayudar a los usuarios a dormir más rápido a través de programas de relajación y minimizar los factores que interrumpen el sueño, como el ronquido. Las nuevas funciones estarán disponibles para los propietarios actuales y futuros de la base más adelante esta primavera.
템퍼 시일리 인터내셔널 (NYSE: TPX)가 템퍼페딕과 마음챙김 앱 캄(Calm) 간의 파트너십을 발표했습니다. 이 파트너십은 TEMPUR-Ergo® 스마트 베이스 사용자를 위한 수면 경험을 향상시키기 위한 것입니다. 이 협력은 Calm의 독점 수면 이야기(Sleep Stories®), 소리 풍경(soundscapes), 안내 수면 명상을 Sleeptracker-AI 앱에 통합하여 매트리스를 통해 다감각적인 경험을 만듭니다.
회사 데이터에 따르면 소비자의 70%가 잠들기 어렵고, 64%는 이를 위해 맑은 정신을 필요로 합니다. 2023년에 출시된 TEMPUR-Ergo ProSmart 베이스는 휴식 프로그램을 통해 사용자가 더 빨리 잠들 수 있도록 설계되었으며, 코 고는 등 수면을 방해하는 요소를 최소화하도록 설계되었습니다. 새로운 기능은 이번 봄에 현재 및 미래의 베이스 소유자를 위해 제공될 예정입니다.
Tempur Sealy International (NYSE: TPX) a annoncé un partenariat entre Tempur-Pedic et Calm, l'application de pleine conscience leader, pour améliorer les expériences de sommeil des utilisateurs de la TEMPUR-Ergo® Smart Base. La collaboration intégrera les histoires de sommeil exclusives Sleep Stories®, les paysages sonores et les méditations guidées de Calm dans l'application Sleeptracker-AI, créant une expérience multisensorielle à travers le matelas.
Selon les données de l'entreprise, 70 % des consommateurs ont du mal à s'endormir, et 64 % ont besoin d'un esprit clair pour y parvenir. Les TEMPUR-Ergo ProSmart Bases, lancées en 2023, sont conçues pour aider les utilisateurs à s'endormir plus rapidement grâce à des programmes de relaxation et à minimiser les perturbations du sommeil telles que le ronflement. Ces nouvelles fonctionnalités seront disponibles pour les propriétaires actuels et futurs de la base plus tard ce printemps.
Tempur Sealy International (NYSE: TPX) hat eine Partnerschaft zwischen Tempur-Pedic und Calm, der führenden Achtsamkeits-App, bekannt gegeben, um das Schlaferlebnis für die Benutzer der TEMPUR-Ergo® Smart Base zu verbessern. Die Zusammenarbeit wird die exklusiven Sleep Stories®, Klanglandschaften und geführten Schlafmeditationen von Calm in die Sleeptracker-AI-App integrieren und so ein multisensorisches Erlebnis durch die Matratze schaffen.
Der Unternehmensdaten zufolge haben 70% der Verbraucher Schwierigkeiten beim Einschlafen, und 64% benötigen einen klaren Kopf, um dies zu erreichen. Die TEMPUR-Ergo ProSmart Bases, die 2023 auf den Markt kamen, wurden entwickelt, um Benutzern zu helfen, schneller einzuschlafen, indem Entspannungsprogramme bereitgestellt werden und Schlafstörungen wie Schnarchen minimiert werden. Die neuen Funktionen werden später in diesem Frühjahr sowohl für aktuelle als auch zukünftige Basisinhaber verfügbar sein.
- Partnership with leading mindfulness app Calm enhances product offering
- Integration adds value to existing TEMPUR-Ergo Smart Base product line
- Expansion of features available to both current and new customers
- None.
Insights
This strategic partnership marks a significant evolution in Tempur Sealy's product ecosystem, positioning the company at the forefront of the rapidly growing sleep technology market. The integration of Calm's premium content with TEMPUR-Ergo Smart Bases creates a compelling differentiation in the highly competitive bedding industry, where margins are increasingly pressured by commoditization.
The collaboration addresses a important market gap, targeting the 70% of consumers who struggle with sleep onset. This represents a substantial addressable market and potential revenue stream through both new smart base sales and possible subscription-based content services. The timing is particularly strategic as consumers increasingly seek integrated wellness solutions.
Key strategic advantages include:
- Enhanced product differentiation in the premium segment
- Potential for recurring revenue through content subscriptions
- Strengthened competitive moat through exclusive technology integration
- Expanded addressable market in the growing sleep wellness category
The partnership also positions Tempur Sealy advantageously in the broader smart home ecosystem, potentially leading to increased market share in the premium bedding segment. This move aligns with consumer trends toward integrated wellness solutions and could drive higher margins through value-added services, supporting long-term growth potential in the smart bedding category.
The collaboration will develop exclusive content that aims to improve sleep routines and foster deep, restful sleep for consumers.
"We know that
"Sleep is a critical component of mental wellness," said Fergal Walker, VP of Partnerships for Calm. "By combining our expertise in sleep and mindfulness content with Tempur-Pedic's innovative smart base technology, we're creating a truly immersive experience that will help people fall asleep easier and wake up feeling more restored."
Recognizing the significant impact of good sleep on long-term health and wellness, Tempur-Pedic launched its latest generation of TEMPUR-Ergo Smart Bases powered by Sleeptracker-AI® in 2023. These bases are designed to help consumers fall asleep faster through relaxation programs and to minimize sleep disruptors like snoring.
The Sleeptracker-AI app will offer access to Calm's exclusive Sleep Stories®, soundscapes, and guided sleep meditations, all curated by Tempur-Pedic and Calm later this Spring. The TEMPUR-Ergo ProSmart Bases will allow users to hear and feel this content through the mattress, providing a true multisensory experience that facilitates relaxation and easier sleep. This exclusive content will be available for both current and future owners of TEMPUR-Ergo ProSmart Bases.
*TSI Need State Segmentation 2023.
About Tempur Sealy International, Inc.
Tempur Sealy is committed to improving the sleep of more people, every night, all around the world. As a leading designer, manufacturer, distributor and retailer of bedding products worldwide, we know how crucial a good night of sleep is to overall health and wellness. Utilizing over a century of knowledge and industry-leading innovation, we deliver award-winning products that provide breakthrough sleep solutions to consumers in over 100 countries.
Our highly recognized brands include Tempur-Pedic®, Sealy® and Stearns & Foster® and our popular non-branded offerings consist of value-focused private label and OEM products. At Tempur Sealy we understand the importance of meeting our customers wherever and however they want to shop and have developed a powerful omni-channel retail strategy. Our products allow for complementary merchandising strategies and are sold through third-party retailers, our 750+ Company-owned stores worldwide and our e-commerce channels. With the range of our offerings and variety of purchasing options, we are dedicated to continuing to turn our mission to improve the sleep of more people, every night, all around the world into a reality.
Importantly, we are committed to carrying out our global responsibility to protect the environment and the communities in which we operate. As part of that commitment, we have established the goal of achieving carbon neutrality for our global wholly owned operations by 2040.
About Calm
Calm is a consumer mental health company on a mission to support everyone on every step of their mental health journey. With the #1 app to help you sleep more, stress less and live mindfully as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities – featuring a range of experts and beloved celebrity voices. Our workplace and healthcare solutions take a consumer-friendly approach to mental health support delivered on a HIPAA-compliant platform to drive positive health and business outcomes. Named a TIME100 Most Influential Company, Calm has more than 150 million downloads and supports more than 3,500 organizations across seven languages and 190 countries. To learn more, visit calm.com.
Public Relations Contacts
Erin Grant
Tempur Sealy International, Inc.
800-805-3635
Publicrelations@tempursealy.com
Erin Stolze
Calm
press@calm.com
Investor Relations Contact
Aubrey Moore
Investor Relations
Tempur Sealy International, Inc.
Investor.relations@tempursealy.com
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SOURCE Tempur Sealy International, Inc.
FAQ
When will TPX integrate Calm content into TEMPUR-Ergo Smart Bases?
What features will the TPX and Calm partnership bring to TEMPUR-Ergo Smart Bases?
Will existing TEMPUR-Ergo ProSmart Base owners get access to the new Calm features?
What percentage of consumers struggle with sleep according to TPX data?
