New Toast data finds the Average Date Night at a Restaurant Costs $121, up more than 75% in 5 Years
Toast (NYSE: TOST) released its Q4 2022 Restaurant Trends Report, analyzing sales data from approximately 79,000 U.S. restaurant locations as of December 31, 2022. It reveals an increase in average transactions per restaurant in most metro areas, with New York City seeing a 10% rise compared to Q4 2021. The report also highlights that the average cost of a Valentine's Day dinner is $121, down from $107 in 2022. Additionally, tipping via card or digital payment has risen, accounting for 48% of QSR transactions, representing an 11% increase since Q1 2020. For more insights, visit the Toast Newsroom.
- Average transaction counts increased in most metro areas, including a 10% rise in New York City.
- Valentine's Day dinner costs decreased to $121 in 2023 from $107 in 2022.
- Tipping via card or digital payment rose to 48% at QSRs, an 11% increase since Q1 2020.
- The Phoenix metro area did not see an increase in average transactions.
The Q4 2022 Restaurant Trends Report also includes data on the average number of transactions per restaurant location, beer and delivery updates from the
Key trends include:
Metro area transaction counts: One big question likely on the mind of restaurant operators is: Are more people patronizing restaurants, whether dining-in or taking out? To answer this question we dove into Toast data from twelve metropolitan areas across
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The good news? Guests continue to enjoy their favorite restaurants, as average transaction count was up in every metropolitan area that Toast explored, except for the
Phoenix metro area. TheNew York City metropolitan area, for example, saw an approximate10% increase in average transactions per restaurant location on the Toast platform in Q4 2022 when compared to Q4 2021.1
The State of Dates in America: A new question Toast set out to find the answer to is what is the cost of date nights in America? So we looked at the biggest date night of the year —
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The average full-service restaurant Valentine’s Day dinner with food and drink on the Toast platform costs diners
in 2023 before tips, which is down from$102 in 2022. Applying the average tip percentage for full-service restaurants in Q4 2022 at$107 19.6% , and looking at a cohort of restaurants in 12 U.S. metropolitan areas, a Valentine’s Day full-service restaurant date night for two in 2023 with food and drink costs an average of plus tax. In 2018, the average Valentine’s Day date at similarly situated full-service restaurants with tip cost just$121 without tax.2$69
Tipping insights:
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Our data suggests that people are choosing to tip with a card or digital payment at QSRs more frequently. Approximately
48% of transactions at QSR restaurants on the Toast platform included a tip in the form of a card or digital payment in Q4 2022. That’s up approximately11% since Q1 2020. 3
For all of the insights from the Toast Q4 2022 Restaurant Trends Report including more tipping data, insights from the 2023
Methodology: The Restaurant Trends Report, powered by Toast, uncovers key trends across the restaurant industry through aggregated sales data from a selection of cohorts of restaurants on the Toast platform, which has approximately 79,000 locations as of
1Toast analyzed the number of same-store transactions in select metropolitan areas that were greater than
2Toast analyzed
3Data from applicable QSR restaurants on the Toast platform where a tip was added to the order via a card or digital payment. Toast used a cohort of same-store customers that have been on the platform since 2019.
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FAQ
What does the Q4 2022 Restaurant Trends Report by Toast reveal?
How much did Valentine's Day dinner cost in 2023 according to Toast?
Which metro area did not see transaction growth in Q4 2022?
What percentage of QSR transactions included tips via card or digital payment?