Introducing the Toast Restaurant Trends Report: Restaurant Sales Up 41% Year Over Year
Toast has released its inaugural Restaurant Trends Report, revealing a 41% year-over-year growth in restaurant sales as of 2021. The report highlights that sales on the Toast platform, which includes about 57,000 locations, have rebounded strongly, with same-store sales rising nearly 6% compared to pre-COVID levels. Notable trends include a 70% increase in on-premise dining and a 59% rise in takeout and delivery sales. Additionally, full-service restaurants outperformed quick-service restaurants, with total sales increasing by 55% year-over-year.
- Total restaurant sales increased by 41% year-over-year.
- Same-store sales for Toast restaurants rose nearly 6% from Q4 2019 to Q4 2021.
- On-premise dining sales surged 70% in Q4 2021 versus Q4 2020.
- Takeout and delivery sales grew by 59% from Q4 2019 to Q4 2021.
- Full-service restaurants generated 55% more sales compared to Q4 2020.
- All U.S. regions reported strong year-over-year sales growth in 2021.
- None.
Industry sales rebound for restaurants embracing digital technology
Throughout 2021, the operating environment remained challenging for restaurant operators, as they faced the dual challenges of shifting workforce dynamics and a sustained labor shortage alongside rising input prices due to supply chain disruption and accompanying inflation.
However, with this backdrop, restaurant operators, employees and suppliers remained incredibly resilient. The following insights show how consumer dining habits have changed and how restaurant operators and employees have been adapting to these changes.
Dining rebounds and digital drives growth
-
Total restaurant sales are up
41% year over year: The “post-vaccination” rebound for the restaurant industry has so far fueled restaurant growth. Restaurant sales as measured by gross merchandise volume (GMV) on the Toast platform on a same-store basis increased41% from 2021 compared to 2020. -
Toast Restaurants rebound from and exceed pre-COVID sales levels: Restaurants on Toast have recovered, as evidenced by an average same store GMV increasing nearly6% from Q4 2019 to Q4 2021. -
Dining out is back: Diners are once again enjoying their favorite meals at restaurants. On average, on-premise dining sales rebounded from the beginning of the pandemic and increased
70% in Q4 2021 from Q4 2020 and grew55% in the full year of 2021 compared to 2020. -
Takeout and delivery are here to stay: The convenience of ordering out is not going anywhere – takeout and delivery sales increased
59% from Q4 2019 to Q4 2021 and remain elevated. -
Full service restaurants (FSR) outperform: Diners are ready to enjoy the full restaurant experience again. Full service restaurants (FSR) total sales grew
55% from Q4 2021 versus Q4 2020, while quick service restaurants (QSR) grew30% over the same period. -
Regional sales growth strongest in the South from pre-pandemic levels: The South (+
12% ) saw the strongest sales growth when comparing Q4 2021 to Q4 2019, followed by the West (+5% ), Midwest (+4% ) and Northeast (+0.4% ). -
All US Regions Saw Strong YoY Growth in 2021: All regions across the US saw strong year-over-year sales growth, with the Northeast (+
56% ), Midwest (+52% ), West (+50% ) and South (+36% ) all up from Q4 2021 versus Q4 2020. -
Top performing cuisines: European, Middle Eastern and Breakfast cuisines saw the highest growth in sales. European cuisines grew by more than an average of
58% GMV growth in Q4 2021 compared to Q4 2020. -
Tips are up slightly across the country: There has not been a decline in tips for servers and staff. Nationwide, tipping was up to an average of
19% in Q4 2021, an almost1% increase from Q4 2020. -
Increased Employee Productivity with Technology: Labor shortages continue to be a challenge in the restaurant industry, but with the help of technology restaurants are seeing hopes to improve employee productivity. The typical restaurant on the Toast platform processed
4.5% more transactions per employee hour worked when comparing Q4 2021 to Q4 2020. Employees are able to be more productive with mobile ordering at the table and handheld point-of-sale, while guests get their food faster. -
Renovations and new equipment are among the top three needs for financing: Many restaurants utilized new capital for short term cash flow, day-to-day operations, and renovations made up for
28% ,20% , and17% of financing needs respectively in 2021, showcasing restaurants are continuing to grow and innovate in these unprecedented times.
While the Trends Report shows how Toast adoption is contributing to restaurant success, we will continue to use our platform and our voice to help restaurants navigate through this difficult time.
Methodology
The Restaurant Trends Report, powered by Toast, uncovers key trends across the restaurant industry through aggregated sales data from restaurants on the Toast platform, which has approximately 57,000 locations as of the end of 2021 in the
About Toast
Toast is the end-to-end platform built for restaurants of all sizes. Toast provides a single platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, operations, digital ordering and delivery, marketing and loyalty, and team management. By serving as the restaurant operating system across dine-in, takeout, and delivery channels, Toast helps restaurants streamline operations, increase revenue, and deliver amazing guest experiences. Toast proudly serves approximately 48,000 restaurant locations.
TOST-FIN
View source version on businesswire.com: https://www.businesswire.com/news/home/20220223005339/en/
Media: media@toasttab.com
Investors: IR@toasttab.com
Source:
FAQ
What does the Toast Restaurant Trends Report reveal about sales growth?
How did on-premise dining sales perform in Q4 2021?
What growth did Toast restaurants experience since pre-COVID levels?
What is the trend for takeout and delivery sales on the Toast platform?