TAAT GLOBAL ALTERNATIVES - TOBAF STOCK NEWS

TAAT Global Alternatives (OTCQX: TOBAF) is launching a targeted in-store activation strategy in U.S. gas stations to enhance sales of its nicotine-free TAAT products. This initiative aims to engage smokers aged 21+ and improve repeat orders through various tactics, including signage, staff training, and small sample packs. The CEO, Setti Coscarella, expressed optimism about the potential for increased market share, especially after successful advertising campaigns in Ohio and existing placements in over 2,000 stores nationwide.

TAAT Global Alternatives Inc. (OTCQX: TOBAF) has announced a targeted in-store activation strategy for national gas station chains in the U.S. to enhance its presence in the tobacco market, which is rapidly growing. The company aims to engage smokers aged 21+ through creative in-store promotions and advertising tactics, specifically tailored for gas stations where its products are sold. This initiative follows successful video advertisements that led to increased consumer requests for TAAT products. The objective is to improve wholesale reorder rates and foster long-term customer loyalty.

TAAT Global Alternatives Inc. (CSE: TAAT, OTCQX: TOBAF) reported that about 48% of its U.S. sales volume in Q1 2022 came from wholesale reorders. The company has reached over 2,000 retailers in the U.S. and has begun placements in the U.K. Its marketing strategies include new billboard campaigns and distribution of smaller sample packs to enhance consumer trials. CEO Setti Coscarella expressed optimism for 2022, citing sustained interest from smokers and planned expansions in its market presence.

TAAT Global Alternatives Inc. (OTCQX: TOBAF) announced that all three of its TAAT™ varieties—Original, Smooth, and Menthol—are now sold in at least 2,000 retail stores across 31 states. Under the leadership of Setti Coscarella, the company has established a robust distribution network and a scalable supply chain, including in-house production of its Beyond Tobacco™ base material. Looking to expand internationally, TAAT™ plans to replicate its U.S. success in Europe and Oceania, following initial placements in the UK.

TAAT Global Alternatives (OTCQX: TOBAF) reported significant milestones achieved in 2021, the first full year of operations. All three varieties of TAAT™ are now sold in over 1,500 U.S. stores and several in London. Key accomplishments include increased production capacity for Beyond Tobacco™, growing distribution and sales, a successful B2B trade show debut, and international orders from countries like the UK and Austria. The company also upgraded to OTCQX® and maintained its position in CSE indices. CEO Setti Coscarella expressed gratitude for the team's efforts toward creating a nicotine-free smoking alternative.

TAAT Global Alternatives Inc. (CSE: TAAT, OTCQX: TOBAF) reflects on its growth during 2021, marking its first full operational year post-launch in December 2020. The company now sells its three TAAT™ product varieties in over 1,500 U.S. stores and several in the UK. Key achievements include significant manufacturing capacity increases and expanding distribution networks globally. CEO Setti Coscarella highlighted the importance of establishing wholesaler relationships and enhancing operational effectiveness for long-term growth.

TAAT Global Alternatives Inc. (CSE: TAAT, OTCQX: TOBAF) has officially launched its tobacco-free product, TAAT™, in the Greater London area, focusing on Croydon. The product enjoys a competitive edge with lower pricing and attractive packaging, exempt from plain packaging laws. The initial commercial shipment was valued at over CAD $1.2 million, facilitated by exclusive distributor Green Global Earth (GGE). TAAT™ is well-positioned to fill the market gap left by Philip Morris International's planned exit from tobacco sales by 2030, targeting consumers seeking menthol options.

TAAT Global Alternatives Inc. (OTCQX: TOBAF) has announced a multistate billboard advertising campaign set to launch in 2022, aimed at increasing brand awareness of its tobacco-free, nicotine-free product, TAAT™. The company has expanded its retail presence in Ohio and is adding over 100 stores monthly across the U.S. TAAT™ plans to utilize billboard advertising, a medium unavailable to traditional tobacco companies since 1998, providing a competitive edge. Billboards will be strategically placed in major cities, tailored to local cultures and attractions.

TAAT Global Alternatives Inc. (OTCQX: TOBAF) has announced the sale of its TAAT™ products in 350 additional retail stores across Virginia. This expansion, facilitated through a national distributor, positions TAAT™ for significant market penetration in a state with a population of 8.5 million and a 14% adult cigarette usage rate. Following its initial launch in Ohio, TAAT™ has successfully expanded its presence into multiple states, leveraging strategic partnerships and repeat orders from wholesalers. The company aims to continue its growth momentum on the east coast.