TAAT GLOBAL ALTERNATIVES - TOBAF STOCK NEWS

TAAT Lifestyle & Wellness is positioning itself in the consumer packaged goods market with its Beyond Tobacco hemp-based cigarettes, designed to replicate traditional tobacco experiences without nicotine. The U.S. cigarette market is worth $76 billion, and if TAAT captures just 0.5%, it could generate $380 million in revenue. Recently, TAAT partnered with CROSSMARK, Inc. to enhance distribution across the U.S. While significant growth potential exists, the company’s first shipment only began in November, indicating a need for a strong marketing strategy.

TAAT™ Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) reports significant production growth, now exceeding 57,000 ten-pack cartons monthly, a 233% increase from previous rates. This expansion caters to rising demand in Ohio and anticipated national sales through an upcoming e-commerce portal. Enhanced processing capabilities in Las Vegas, coupled with additional manufacturing resources, support this surge. The company also initiated public relations campaigns with Think Ink Marketing and MCM Consulting for increased visibility and engagement, with budgets totaling USD $260,000.

TAAT Lifestyle & Wellness Ltd. (OTCQB: TOBAF) announced its first national media coverage in the U.S. through Forbes, featuring an interview with CEO Setti Coscarella. The article highlights TAAT's non-addictive tobacco alternative, priced at $3.99 per pack compared to $7.00 for Marlboro. The company aims to attract smokers by offering a familiar product format and has experienced strong sell-out rates and established international trademark applications. Additionally, a Facebook Live Q&A session with Coscarella is scheduled for February 4, 2021.

TAAT Lifestyle & Wellness Ltd. (OTCQB: TOBAF) reports strong performance in Ohio as 60% of retailers who stocked its product TAAT™ have reordered within three weeks. The product is now available at 1.4% of convenience and gas station points of sale in the state. Management credits this high reorder rate to sustained interest from legal-aged smokers, supported by an effective marketing strategy, including digital and out-of-home campaigns. The company anticipates continued growth and market share expansion as it prepares to launch an online store.

TAAT Lifestyle & Wellness announced its first distribution-ready shipment of approximately 9,000 cartons of Taat to Ohio wholesalers, set for delivery by November 27, 2020. This shipment is part of the launch of Taat, made from the nicotine-free and tobacco-free Beyond Tobacco. Following a significant biomass shipment, the company expects to produce over 60,000 cartons for retail. Taat aims to offer tobacco smokers a satisfying alternative while keeping nicotine out of their lifestyle. The company has established a robust supply chain to meet anticipated demand.

Taat Lifestyle & Wellness Ltd. (TOBAF) has appointed Kit Dietz to its advisory board, leveraging his extensive experience in the convenience and tobacco industries. Dietz, recognized as the “Dean of the Industry” in 2017, previously held prominent roles in convenience distribution and served on the board of directors for Lorillard. His expertise is expected to enhance Taat’s market strategy as they prepare to launch Beyond Tobacco™, an alternative to traditional tobacco cigarettes, in mid-Q4 2020 in Ohio. The company aims to penetrate the $814 billion global tobacco market without nicotine or tobacco.

Taat Lifestyle & Wellness Ltd. (OTCQB: TOBAF) announced the closing of a private placement worth CAD $6.75 million (USD $5 million), led by financier Debbie Chang. This funding aims to support the company’s strategic growth and commercialization of Beyond Tobacco™, a nicotine-free cigarette alternative. CEO Setti Coscarella emphasized the potential for accelerated expansion and operational capital from this partnership. The company has made significant progress over the past six months, including product development and market positioning, aiming to capture a share of the global tobacco alternative market.

Taat Lifestyle & Wellness Ltd. (CSE: TAAT, OTCQB: TOBAF) has successfully closed a private placement, raising CAD $6.75 million to support the launch of its tobacco-free product, Taat, in the U.S. This product mimics the experience of smoking without nicotine or tobacco and aims to cater to current tobacco smokers looking to quit. The offering included 5,192,308 units priced at CAD $1.30 each, with warrants exercisable at CAD $2.00. The funds will also support further R&D and potential market expansion. Taat's distribution will begin in Ohio through ADCO Distributors.

Taat Lifestyle & Wellness Ltd. has entered a binding distribution agreement with ADCO Distributors, aimed at launching its nicotine-free product, Taat, in Ohio. ADCO, an established distributor with over 5,000 convenience locations, will offer Taat's three varieties—Original, Smooth, and Menthol. Taat's Beyond Tobacco™ material closely mimics the experience of traditional smoking without tobacco. The launch is scheduled for mid-Q4 2020, with initial purchase orders already in place. This partnership is expected to facilitate a strong market entry for Taat in the competitive tobacco industry.