TAAT GLOBAL ALTERNATIVES - TOBAF STOCK NEWS

TAAT Lifestyle & Wellness Ltd. (CSE: TAAT, OTCQB: TOBAF) announced its inclusion in an editorial by NetworkNewsWire discussing significant opportunities in the global tobacco market, projected to reach $818 billion by 2020. The company aims to capture market share with its innovative, nicotine-free, and tobacco-free cigarette, TAAT. Launching initially in Ohio, the product has received positive feedback, leading to plans for expansion beyond its initial retail program. The global tobacco market's growth is expected at a CAGR of 1.8% from 2021 to 2028, with the US projected to contribute $50.9 billion in 2021.

TAAT™ Lifestyle & Wellness Ltd. (OTCQB: TOBAF) announces its partnership with CROSSMARK to expand its market presence in Ohio, with over 75% of approached retailers interested in carrying TAAT™. CROSSMARK will service over 7,000 convenience stores in Q2 2021, enhancing TAAT™'s visibility among current smokers aged 21+. The company also launched its e-commerce portal for nationwide sales. Additionally, TAAT™ has engaged Bay Street Communications for investor relations services, aimed at improving outreach and communication strategies.

TAAT Lifestyle & Wellness Ltd. (OTCQB: TOBAF) has signed a memorandum of understanding with Christina Lake Cannabis Corp. to develop and distribute its tobacco-free product, TAAT™, in Canada. This exclusive agreement, effective February 24, 2021, allows CLC to oversee the development and distribution for two years. TAAT™ gained traction in the U.S., particularly in Ohio, where the company aims to expand into the Canadian market, valued at approximately CAD $19.1 billion. Lower pricing compared to traditional tobacco may attract Canadian smokers.

TAAT Lifestyle & Wellness (OTCQB: TOBAF) has launched a broadcast titled, “Beyond Tobacco: TAAT Innovation Delivers New Smoking Alternative.” Focused on creating a tobacco-free and nicotine-free product, TAAT aims to replicate traditional cigarette experiences using its proprietary blend, Beyond Tobacco™. With leadership from the tobacco industry, the company targets the $814 billion global tobacco market, offering products in Original, Smooth, and Menthol varieties. The growing demand for healthier alternatives in consumer habits supports TAAT's innovative approach.

TAAT Lifestyle & Wellness Ltd. (OTCQB: TOBAF) has announced its editorial placement by NetworkNewsWire, emphasizing its innovative product, TAAT, a nicotine-free and tobacco-free cigarette. This product, launched in Ohio, offers alternatives in Original, Smooth, and Menthol flavors, targeting the substantial market of 1.3 billion tobacco users globally. The company's proprietary blend, Beyond Tobacco™, aims to replicate the taste of tobacco, catering to those seeking healthier smoking options. The total addressable market for tobacco alternatives is projected to reach $814 billion.

TAAT™ Lifestyle & Wellness Ltd. (OTCQB: TOBAF) announced over CAD $100,000 in orders for its nicotine-free and tobacco-free TAAT™ products following the launch of its online store on February 17, 2021. The company is targeting smokers aged 21+ with promotional efforts, including digital advertisements. Additionally, the new Taste Explorer Bundle allows first-time users to sample all TAAT™ varieties. With products in 126 retail locations across Ohio, a new sales agency will expand the product's availability nationwide, potentially increasing market share in the $814 billion global tobacco industry.

TAAT Lifestyle & Wellness Ltd. (OTCQB: TOBAF) reports strong sales following the launch of its e-commerce portal. In just 48 hours, the company generated over CAD $50,000 in sales and attracted 5,492 new users to its online store. The average order value was approximately USD $57, with shipping to 20 U.S. states. Additionally, TAAT has expanded its retail presence in Ohio and is set to launch nationwide marketing campaigns. CEO Setti Coscarella highlighted a 233% increase in manufacturing rate, aiming to enhance the accessibility of TAAT's tobacco-free products across the U.S.

TAAT Lifestyle & Wellness Ltd. announced the upcoming launch of its e-commerce portal on February 17, 2021, allowing smokers 21+ to purchase its tobacco-free products online. Currently, TAAT™ is sold at retail in Ohio, with 60% of retailers reporting reorders. The online shop aims to enhance market entry while complementing retail efforts from CROSSMARK, which services over 100,000 convenience stores. TAAT™ expects to capitalize on shifting consumer behavior due to COVID-19, leveraging growing e-commerce trends in the tobacco industry.

TAAT Lifestyle & Wellness Ltd. announces the launch of its e-commerce portal on February 17, 2021, enabling smokers aged 21+ in eligible U.S. states to purchase TAAT™ products online. Following success in Ohio, where 60% of tobacco retailers reordered TAAT™ after three weeks of sales, the online initiative aims to facilitate market entry and provide insights on consumer behavior. The portal launch coincides with a retail rollout by CROSSMARK, enhancing market reach. The company anticipates benefiting from new consumer habits accelerated by the COVID-19 pandemic, which has increased online retail sales.