TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) Brings ‘Same Format, Different Ingredients’ Model to Smoking Market

Rhea-AI Summary

TAAT Lifestyle & Wellness (OTCQB: TOBAF) has launched a broadcast titled, “Beyond Tobacco: TAAT Innovation Delivers New Smoking Alternative.” Focused on creating a tobacco-free and nicotine-free product, TAAT aims to replicate traditional cigarette experiences using its proprietary blend, Beyond Tobacco™. With leadership from the tobacco industry, the company targets the $814 billion global tobacco market, offering products in Original, Smooth, and Menthol varieties. The growing demand for healthier alternatives in consumer habits supports TAAT's innovative approach.

Positive

• TAAT has developed a unique tobacco-free and nicotine-free smoking alternative.
• Leadership with experience in big tobacco strengthens the company's market position.
• The product targets a lucrative global tobacco market valued at $814 billion.

Negative

• None.

NEW YORK, Feb. 25, 2021 (GLOBE NEWSWIRE) -- NetworkNewsAudio – TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) announces the availability of a broadcast titled, “Beyond Tobacco: TAAT Innovation Delivers New Smoking Alternative.”

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To view the full editorial, please visit: https://www.nnw.fm/e5KjQ

Health and wellness has become a top priority in today’s world, creating a global climate of consumers clamoring for choices that offer the same experiences they’ve come to enjoy but with different ingredients. This is on full display with the surging popularity of alternative food and beverages that create the same feeling that one is accustomed with only a change in ingredients. Today, burgers and seafood look, smell and taste like hamburger and crabmeat, respectively, while being made from plants.

TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) has brought the “same format, different ingredients” model to the smoking market like no one before. With senior leadership coming directly from big tobacco, the life sciences company has developed its products to closely replicate a conventional tobacco cigarette while changing the composition so it doesn’t include tobacco.

About TAAT Lifestyle & Wellness Ltd.

TAAT Lifestyle and Wellness has developed TAAT,  which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry.

For more information, please visit www.TAATGlobal.com.  

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF.

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FAQ

What is the focus of TAAT Lifestyle & Wellness Ltd. (OTCQB: TOBAF)?

TAAT focuses on providing a tobacco-free and nicotine-free alternative to traditional cigarettes.

What products does TAAT offer?

TAAT offers its products in three varieties: Original, Smooth, and Menthol.

What is Beyond Tobacco™?

Beyond Tobacco™ is TAAT's proprietary blend designed to replicate the scent and taste of tobacco without using actual tobacco.

Who leads TAAT Lifestyle & Wellness?

TAAT is led by executives with prior experience in the tobacco industry.

What market does TAAT aim to penetrate?

TAAT aims to penetrate the $814 billion global tobacco industry.